...Project Organization : Mobilink Telecom Team Leader : Matih-ur-Razzaq (56151) Team Member : Muhammad Umar Saeed (56128) Muhammad AbuBakar (56109) Syed Iftikhar Ali (56108) Submitted To, Prof. Rashid Saleemi NameRoll NumberDesignationMarksMatih-ur-Razzaq56151Chief Executive OfficerMuhammad Umar Saeed56128Chief Operational OfficerMuhammad AbuBakar56109Vice President (Finance)Syed Iftikhar Ali56108Vice President (Administration) Table Of Contents Executive Summary Organizational Chart Current Situation Market Analysis Consumer Analysis Vision Statement Mission Statement SWOT Analysis Critical Success Factor Competitive Advantage Marketing Mix Product Lines Pricing Place Promotion Conclusion Suggestions & Recommendations Scenario References Executive summary Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 20 million and growing. We pride ourselves on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporate and...
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...Telecom Sector Prepared for: Ms. Rizwana Hameed Lecturer of Consumer Behavior Prepared by: Saba Mahfooz (159) Tamour Nawaz (164) Rizwan Bashir Goraya (167) Tuba Shahid (173) Shomail Khan (179) IB&M - University of Engineering & Technology, Lahore 16th December, 2014 Contribution to Report Name of Group Member | Contribution To Report | Tuba Shahid | * Questionnaire Building * Questionnaire Filling * Data Collection * Report Making * Recommendations * Conclusion | Saba Mahfooz | * Data Collection * Questionnaire Filling | Shomail Dilawar | * Questionnaire Filling | Tamour Bajwa | * Question Filling * Data Entry Into SPSS | Rizwan Bashir Goraya | * Data Analysis * Questionnaire Filling * SWOT Analysis * Data Entry Into SPSS * Histograms Of All Segments * Data Evaluation * Compiling of the Final-Report | Acknowledgment All the admirations are for the Allah Who created us and gave us wisdom to accomplish the tasks that none of other creatures can, and who gave us opportunity to get the education to understand his nature more clearly. We would like to thank Miss Rizwana Hameed for their guidance and constant supervision as well as for providing necessary information and invested his full effort in guiding us in achieving the goal. Abstract Telecom industry, collection of all the industries and companies providing phone service, data or entertainment to consumers and businesses, is...
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...MARKETING ASSIGNMENT 1 UFONE 1. Select a Pakistani branded product not necessarily locally manufactured. Identify the company that produces it. I have selected Ufone as the branded product for this assignment. Ufone GSM is an Etisalat Group Company with its presence in all the major cities with a comprehensive coverage across Pakistan. 2. Describe the company and the marketing strategy for the brand. Ufone’s mission statement is: To be the best cellular option for U. Since its inception, Ufone is strongly customer-focused and heavily committed to marketing. It has a passion for understanding and satisfying customer needs in well-defined target markets. The customer focus and best offering has allowed Ufone to build a subscriber base of over 20 million in less than a decade. It empowers customers with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most. Market Segmentation: Cellular service market includes a broad diverse range of people. Ufone divides its market based on four aspects. (1) Age; this includes teenagers, youngsters, middle aged and aged people. (2) Gender; male and female. (3) Economy; lower class, socio-economic class, middle class and upper class. (4) Occupation; working class, business class, corporate class etc. These segments consist of consumers who are expected to respond in a similar way to a given set of marketing efforts. Market Targeting: Ufone evaluates each...
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...Internship Report on Ufone Internship Report on Ufone By: AYESHA HASAN BAHRIA INSTITUTE OF MANAGEMENT & COMPUTER SCIENCES The overall consensus of industry analysts is that Pakistan is one of the countries with a huge E X E C U T I V E S UMMARY 3 untapped potential for telecom growth and an attractive investment environment. Recently Business Monitor International (BMI) ranked Pakistan as a key destination for telecom growth. The BMI rankings take into account a number of factors including industry situation, growth potential, competitive landscape and economy and political risks etc. The Pakistan market reached the 90 million subscriber mark in September 2008, almost double from 2006 numbers. The growth slowed after that and at the end of November 2008 the total mobile subscriber number was 90.5 million. Pakistan needs to increase telecom research and development work within the country. China and India are in the process of becoming world major R&D centers for technology and telecommunication. Two top Chinese telecom equipment firms have announced their plans to collaborate with Pakistan: Huawei is working with UET Lahore and ZTE will setup R&D center in Islamabad. The goal of the policy makers should be to increase the rate of transfer of technology from abroad, broaden the pool of local skilled workforce and accelerate the local production of telecom equipment and handset parts etc. PTCL was established to operate cellular telephony. The...
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...A BRIEF ANALYSIS OF [pic] CORPORATE SOCIAL RESPONSIBILITY [pic] ABSTRACT Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalization accelerates and large corporations serve as global providers, these corporations have progressively recognized the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe. “Every company harms the environment and people!” CHAPTER I THE RESEARH PROPOSAL [pic] [pic] INTRODUCTION The problems and issues that confront society today are too large and complex to be solved by government and NGOs alone. Sustainable solutions to society’s problems can only be found through the collaboration and involvement of all who are part of it. Companies have tremendous strengths; they have extremely capable people, technology, access to money, the ability of geographical reach, etc. Many companies worldwide and now even in Pakistan are more powerful than governments and even countries, and thus corporate are important stakeholders in society. Our objective of the research is analysis of Pakistan’s major telecom companies to explore and understand the role that telecom corporate are playing and can play in finding meaningful solutions to the problems facing Pakistan today. RESEARCH OBJECTIVES: The general objective of our study is to identify...
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...DECISION SUPPORT SYSTEM AIMS TO SUPPORT BETTER BUSINESS DECISION-MAKING IN TELECOM SECTOR OF PAKISTAN Thesis Presented to the Faculty of INSTITUTE OF BUSINESS AND INFORMATION TECHNOLOGY In Fulfillment of the Requirements for the Degree of Master of Business and information technology By Muhammad Taimoor Khalid F09MB023 Contents DECLARATION 6 ACKNOWLEDGEMENTS 7 Executive Summary 8 INTRODUCTION 9 Decision Support System 10 Telecommunication Sector in Pakistan 13 PROBLEM DEVELOPMENT 14 Significance of the study 15 Study Objectives 15 Research Research Query#s 15 Relevant Variables 16 Dependent variables: 16 Independent variables: 16 Research Hypothesis 16 Hypothesis # 1 16 Hypothesis # 2 16 Hypothesis # 3 17 Hypothesis # 4 17 LITERATURE REVIEW 18 “ 21 “ 21 (Business psychology and organisational behaviour 21 “ 22 “ 22 RESEARCH METHODOLOGY 23 Introduction to chapter 24 Research Design: 24 Purpose of research 25 Data Processing and Analysis 25 Primary and Secondary data 25 Regression Equation 26 Comparative Analysis 28 Dss and Comapny 28 Respondent age 28 Respondent sex 29 Respondent Work Experience 29 Respondent Qualification 30 Research Query’s Analysis 31 Research Query# 1 31 Research Query# 2 31 Research Query# 3 31 Research Query# 4 32 Research...
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...FOREIGN DIRECT INVESTMENT IN TELECOM SECTOR OF PAKISTAN CONFIDENTIALITY STATEMENT This dissertation has been agreed as confidential between the students, university and sponsoring organisation. This agreement runs for two years from (20 August 2008) STATEMENT OF AUTHENTICITY I have read the University Regulations relating to plagiarism and certify that this dissertation is all my own work and do not contain any unacknowledged work from other sources. WORD COUNT: 16,808 ABSTRACT 07000441 FOREIGN DIRECT INVESTMENT IN TELECOM SECTOR OF PAKISTAN Keywords: FDI, Entry Modes, Determinants, Risks, Pakistan Telecom Abstract Pakistan telecom sector has attracted large inflow of foreign direct investment in recent years. Government policy of deregulation and privatization has created an environment conducive for foreign direct investment in telecom sector of Pakistan. This paper will investigate all those factors which have contributed in attracting the foreign direct investment in telecom sector of Pakistan. However, there are some risks associated with the foreign direct investment in telecom sector due to the current political instability and terrorism in the country. This paper will examine the risks associated with the foreign direct investment in telecom sector of Pakistan. Subsequently it will explore entry strategy for foreign companies to enter in Pakistan telecom market. FOREIGN DIRECT INVESTMENT IN TELECOM SECTOR OF PAKISTAN Dissertation...
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...The Economic and Social Benefits of Mobile Services in Bangladesh A case study for the GSM Association Barney Lane Susan Sweet David Lewin Josie Sephton Ioanna Petini April 2006 LEGAL NOTICE: Neither the GSM Association nor their Members or Associate Members are responsible for the use that might be made of this publication. The views expressed in this publication are the sole responsibility of the author(s) and do not necessarily reflect the views of the GSM Association, their Members or Associate Members The Economic and Social Benefits of Mobile Services in Bangladesh 1 Executive Summary The GSM Association commissioned Ovum to conduct a study into the economic and social benefits of mobile services in Bangladesh. We were asked to examine whether there were any policy barriers that may prevent the full extent of any benefits of mobile services from being realised. In the event that policy and legislative barriers were found, we were asked to identify recommendations for change. In recent years, the mobile industry in Bangladesh has developed at an extraordinary rate. Today there are approximately ten million mobile customers and coverage extends to 90% of the population. With a population of 44 million (2005 figures), Bangladesh is the seventh most populous country in the world. Our key findings from the study are as follows: • • • • • • • • Almost a quarter of a million Bangladeshi depend on the mobile industry, directly and indirectly. Mobile services...
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...4. Egyptian Case Studies Azza El-Shinnawy and Heba Handoussa INTRODUCTION This chapter presents three cases of recent foreign investment in Egypt. In the case of the Egyptian Company for Mobile Services (MobiNil), an international consortium takes over a state-run mobile phone service, and modernises its operations in a rapidly growing and transforming market. The local partner subsequently becomes a regional player in Africa and the Middle East. Glaxo Smith Kline, a leading pharmaceutical firm, expands in Egypt through multiple acquisitions, while the parent firm itself is subject to M&A at a global level. The leading-brand ketchup manufacturer Heinz has established a production facility for the Middle East jointly with a Kuwaiti multinational specialising in being the local partner for foreign fast-food chains throughout the Arab countries. THE EGYPTIAN COMPANY FOR MOBILE SERVICES (MOBINIL) Introduction Mobile telephony is capturing an increasing share of global telecommunications services, accounting for 23 per cent of global telecommunications revenues (up from 3 per cent in 1990). Mobile telephony is one of the high growth market segments of the Egyptian telecommunications sector, having outpaced the growth of fixed-line telephony, which currently stands at 7.5 million lines, growing at a compound annual growth rate (CAGR) of approximately 14.6 per cent during the period 1995/2000, compared with the staggering CAGR of 169 per cent for mobile telephony...
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...on more than 155 years of telecom experience. A Telenor is a global company it is always looking to expand in to untapped markets or where oppuruntities are available for expansion. Telenor acquired a license for providing GSM services in Pakistan in April 2004, and launched its services commercially in Karachi, Islamabad, and Rawalpindi on 15 March 2005; it expanded its services to Lahore, Faisalabad and Hyderabad on 23 March 2005. Telenor Pakistan’s Corporate Headquarters are in Karachi, with regional offices in Peshawar, Lahore, Faisalabad, Multan, Hyderabad and Islamabad. On 28 January 2005, Telenor established its first call centre in Karachi. TELENOR TOOK ADVANTAGE OF GRADUATES IN KARACHI BY OPENING ITS CALL CENTRE IN A CITY WITH HIGH LEVEL OF GRADUATES. As of January 2012, Telenor Pakistan had a reported subscriber base of 28.47 million, and a SIM market share of 24%. On October 2012, Telenor officially declared to have the customer base of 30 million. Competitors Its main competitors are Warid (UAE), Mobilink (Egypt), Zong (China), Ufone (PTCL/UAE). All these companies are foreign investments; excluding Ufone which is part owned by PTCL. Telenor’s advantage over its competitors is gained by offering consumers greater value than competitors. Telenor strategy is to gain more and more competitive advantages. It also uses these competitive advantages well enough for its promotions. Currently Telenor is...
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