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Impact of Marketing Strategy on Sales Performance

In: Business and Management

Submitted By foofy1983
Words 2973
Pages 12
Impact of marketing strategy on sales performance
Introduction
There is no doubt that marketing is the only way used in providing the right products or services to the right customer in the right time. Any marketer can’t achieve any sales growth without setting and establishing proper marketing strategies, which enable the company to achieve the highest level of profitability and increase its sales performance more than the other competitors of the same industry. Recently, it has become the most essential managerial process in the organization where it determines the different demands of customers and tries to promote their products or services to the target customers and make them satisfied, so they will increase their sales margins, as well as the net profits after selling the service or the product. According to Page and Baines (2008) marketing is considered a strategy conducted by firms in order to improve both the market share and profitability ratio. Therefore, organizational marketing departments try to employ some of strategies to promote its products whether in the local or the international markets. However, these marketing strategies must be customized according to the geographical areas and the demographics of the target customers in order to attract customers and increase the sales performance of the company.
Company Overview
United Media Services Company has its own services in publishing and advertising monthly magazines and annual outlets during various occasions. However, the annual publishing and events for sponsorship target is not counted in the monthly target. It has a relationship with Zawya Industry Classifications (ZIC). It also provides IT services and website solutions and business services. It is highly set up as a technology base offering fully integrated and powerful channels help marketers effectively connect with customers throughout

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