...“Status of e-Marketing in Bangladesh” Course Name: E-commerce Course code: 425 Submitted To: Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Submitted By: Shaikh Md. Rasel Roll-82, 16th Batch, Sec-B Department of Marketing University of Dhaka Date of Submission: November --, 2013. Letter of Transmission Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Subject: Submission of a report. Dear Sir, With due respect, I beg to state that I am very thankful to you as you have assigned me the report on “Status of e-Marketing in Bangladesh”. It is a great opportunity for me to acquire theoretical and practical knowledge about E-marketing, E-commerce and different terms of E-business. I have tried our best to gather what I believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire me. I would always be available and ready to explain further any of the contexts whenever asked. Sincerely yours, Shaikh Md. Rasel Roll-82, Sec-B, Batch-16th Acknowledgements Comprehensive works like report making or assignment preparation owe credit to multitude of people. Certainly, I should acknowledge the contributions of the pioneers in the field of E-commerce and E-marketing itself, especially those whose teachings have become a part of our thinking and become very essential for the marketing of goods/...
Words: 3003 - Pages: 13
...CURRENT TRENDS in ONLINE MARKETING IN BANGLADESH Prepared by Rokibul Hasan Reg No. 101-131-001 M. Sc. in MIS Supervised by Ahsan Habib Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh Trends in Online Marketing in Bangladesh [pic] A thesis submitted by Rokibul Hasan The undersigned here by certify that they have read and recommend to the controller of Examination for acceptance of the thesis entitled- Trends in online marketing in Bangladesh by Rokibul Hasan, ID: 101-131-001. I t has been defended in front of the following members of the thesis committe on 7th July 2012. The members have accepted this thesis as the partial fulfillment of the requirement for the degree of Masters of Science in Management Information Systems. _________________________________ Ahsan Habib Chairman Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh _________________________________ Fuad Ahmed Member Assitant Professor Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh _________________________________...
Words: 6710 - Pages: 27
...Submission of Report Proposal (Draft) Submitted to: ATM Jahiruddin Professor, Business Administration Discipline Submitted by: Prodyut Golder ID: 090303 4th Year 2nd Term Business Administration Discipline Khulna University 4th November, 2013 Name of the proposed report: “Green Banking Initiative of Bangladesh bank and Compliance of the Commercial banks” (A Case study based on Khulna City) Introduction: Bangladesh is a country of enormous opportunities. After its liberation war, it has rapidly changed its economic status and in spite of so many obstacles, recently it has introduced itself as a middle income country. But now, along with other countries of the world, it is facing some problems like- global warming, excessive use of carbon-di-oxide and CFC gas, and also some other climatic change and all these are a great threat to our economy. The green banking concept is relatively new in Bangladesh and yet to get momentum. Actually green banking is nothing but the operations of the banking activities giving especial attention upon the social, ecological and environmental factors aiming at the conservation of nature and natural resources. Banks can be green through bringing changes in six main spheres of banking activities (Rahman, et al. 2013). Those are Change in Investment Management, Change in Deposit Management, Change in House Keeping, Change in the Process of Recruitment and Development of Human Capital, Corporate Social Responsibility...
Words: 4757 - Pages: 20
...2010. Pp. 145 - 156 E-Banking and Customers’ Satisfaction in Bangladesh: An Analysis Jannatul Mawa Nupur* E-banking can provide speedier, faster and reliable services to the customers for which they are relatively happy. E-banking services not only can create new competitive advantages, it can improve its relationships with customers. The purpose of this research is to understand the impact of variables of e-banking on customer satisfaction in Bangladesh. The study period is from 2006 to November, 2009 because customers enjoyed the e-banking services newly during this period. Five service quality dimensions namely reliability, responsiveness, assurance, empathy, and tangibles have been established based on the SERVQUAL model and the literature review. These variables have been tested in e-banking to explore the relationship between service quality and the customer satisfaction. The data were gathered through survey interview by a structured questionnaire with 250 customers. The study shows that these factors are the core service quality dimensions for customer satisfaction in e-banking. The study also explores that reliability, responsiveness and assurance have more contribution to satisfy the customers of e-banking in Bangladesh. Key words: E-banking, Customer satisfaction, SERVQUAL Model. 1.0 Introduction Growth of Electronic banking in a country depends on many factors, such as success of internet access, new online banking features, household growth of internet usage, legal...
Words: 4499 - Pages: 18
...University of Liberal Arts Bangladesh Assignment on Social Media Marketing Course Code: MBA - 502 Course Title: Marketing Management Prepared by: Group - 05 Name of the Group Members’: Ferdowsi Ara ID: 122-051-062 Ayesha Akter ID: 121-051-025 Shagufta Momriz ID: 123-051-024 Kaosar Mahmud ID: 123-051-013 Jannaten Nigar Nayela ID: 122-051-057 18 November 2013 Table of Content Content | Page # | Introduction | 01 | Digital Marketing | 01 | Advantages and Disadvantages of Digital Marketing | 01 | Mobile Marketing – a type of digital marketing | 02 | Advantages and Disadvantages of Mobile Marketing | 02 | Digital Marketing vs. Mobile Marketing | 03 | Choosing Best Option – Digital or Mobile Marketing | 03 | Digital and Mobile Marketing in Bangladesh | 03 | Future Prospects of Digital and Mobile Marketing | 04 | Conclusion | 05 | References | 06 | Introduction Now-a-days marketing practices have been shifted from traditional media to digital media due to the remarkable rise in the field of social media. Present and prospective customers are now smarter than past, they are now become more aware, communicate and respond faster and their choices are now become more personalized. One of the major shortcomings of the traditional form of marketing is that, the marketers wouldn’t be able to know how many people saw or heard about their products or services. But with the blessings of digital media marketing they are now able to know the...
Words: 1667 - Pages: 7
...ASSIGNMENT ON E-COMMERCE IN BANGLADESH Submitted To: Submitted by: Table of Contents Ecommerce .....................................................................................3 History of E-Commerce....................................................................3 Why e-Commerce for Bangladesh……………………………………………….4 Traditional and Electronics Business Transaction ............................5 Traditional Commerce vs e-Commerce............................................3 Dimensions of E-Commerce .............................................................6 Business to consumer(B2C) ..................................................7 Business to Business (B2B) ...................................................7 Business to Government(B2G) ..............................................7 Benefits of E-Commerce ...................................................................7 e-Commerce in Different Sector in Bangladesh ................................8 Overview of implementation stage of e-Commerce in Bangladesh 8 Some e-Commerce shop in Bangladesh ............................................9 The impact of e-Commerce ...............................................................9 Constraints to E-Commerce in Bangladesh......................................10 Challenges of E-commerce for Bangladesh......................................11 Recommendations………………………………………………………………………11 Conclusion........
Words: 2763 - Pages: 12
...A Study of Nike’s Operations in Bangladesh Through a PESTLE Analysis Sarah Seward-Langdon Xi’an Jiaotong-Liverpool University MAN311 Business in the Asia-Pacific Region Dr. Donald Pak October 30, 2015 Word Count: 3,215 Table of Contents Executive SummaryIntroduction of Bangladesh PESTLE Analysis of Bangladesh Political Situation Economical Situation Social Situation Technological Situation Legal Situation Environmental SituationIntroduction of NikeNike AnalysisMini-SWOTNike in Relation to Bangladesh PESTLE AnalysisConclusionReferences | 344467789101111121416 | Executive Summary The Asia-Pacific region is a diverse and growing area spanning approximately 28,000 square kilometers worldwide (Lane and Waggener, 1997). Countries such as China, Japan, and South Korea have seen unprecedented growth in recent history and are now part of the top 15 world economies (Central Intelligence Agency, 2015). Although which countries are considered part of the region is heavily controversial, many professionals agree that it is one of the most promising areas for business investments. This paper aims to provide a deeper insight into one of the still impoverished countries in the Asia-Pacific region: Bangladesh. After a short introduction of Bangladesh, an in-depth PESTLE analysis will be done on the country’s situation. Before corporations decide to invest in a country, it is extremely important to have all the facts. Through a PESTLE interpretation, the advantages and disadvantages of...
Words: 4313 - Pages: 18
...Department Bangladesh Bank Head Office Dhaka February 27, 2011 BRPD Circular No.02 Date: ---------------------- Falgun 15, 1417 Chief Executives All Scheduled Banks in Bangladesh Policy Guidelines for Green Banking Introduction: We are aware that global warming is an issue that calls for a global response. The rapid change in climate will be too great to allow many eco-systems to suitably adapt, since the change have direct impact on biodiversity, agriculture, forestry, dry land, water resources and human health. Due to unusual weather pattern, rising greenhouse gas, declining air quality etc. society demands that business also take responsibility in safeguarding the planet. Green finance as a part of Green Banking makes great contribution to the transition to resource-efficient and low carbon industries i.e. green industry and green economy in general. Green banking is a component of the global initiative by a group of stakeholders to save environment. The state of environment in Bangladesh is rapidly deteriorating. The key areas of environmental degradation cover air pollution, water pollution and scarcity, encroachment of rivers, improper disposal of industrial medical and house-hold waste, deforestation, loss of open space and loss of biodiversity. In addition, Bangladesh is one of the most climate change vulnerable countries. In line with global development and response to the environmental degradation, financial sector in Bangladesh should play important...
Words: 2495 - Pages: 10
...Department Bangladesh Bank Head Office Dhaka BRPD Circular No.02 Date: February 27, 2011 ---------------------Falgun 15, 1417 Chief Executives All Scheduled Banks in Bangladesh Policy Guidelines for Green Banking Introduction: We are aware that global warming is an issue that calls for a global response. The rapid change in climate will be too great to allow many eco-systems to suitably adapt, since the change have direct impact on biodiversity, agriculture, forestry, dry land, water resources and human health. Due to unusual weather pattern, rising greenhouse gas, declining air quality etc. society demands that business also take responsibility in safeguarding the planet. Green finance as a part of Green Banking makes great contribution to the transition to resource-efficient and low carbon industries i.e. green industry and green economy in general. Green banking is a component of the global initiative by a group of stakeholders to save environment. The state of environment in Bangladesh is rapidly deteriorating. The key areas of environmental degradation cover air pollution, water pollution and scarcity, encroachment of rivers, improper disposal of industrial medical and house-hold waste, deforestation, loss of open space and loss of biodiversity. In addition, Bangladesh is one of the most climate change vulnerable countries. In line with global development and response to the environmental degradation, financial sector in Bangladesh should play...
Words: 2489 - Pages: 10
...ICTs for Better Marketing of Agricultural Produce in Bangladesh 1. Introduction Agriculture is the most important sector in the economy of Bangladesh. As the largest private enterprise, agriculture contributes about 21% of the GDP, sustains the livelihood of about 52% of the labour force and remains a major supplier of raw materials for agro-based industries in Bangladesh [1]. The rural economy of Bangladesh is transforming, the specific manifestation is non-farm economy is flourishing. Out of 80% of total population living in rural areas, 46% are employed in the non-farm sector [2]. In Bangladesh, the alarming trend is that income share of lower tier people has decreased, widening gap between the richest and poorest [3]. According to PRSP, 2005, agriculture must grow yearly by at least 4-4.5%. It is apparently possible through increasing agricultural productivity based on modern agricultural technology and a supply chain linking farmers with consumers in the domestic and global markets [1]. In a market economy framework, access to information is crucial in terms of having access to market and getting price advantage in the production process. Unfortunately, there is no separate market for the poor producers of goods and services. Accordingly, access to information may drastically change the situation in favor of the poor producers within and outside the country. Country like Bangladesh where most of its population live in villages and depend on agriculture as their main occupation...
Words: 6871 - Pages: 28
...Term Paper On The impact of Business level strategies on online banking in Bangladesh: A case study of Janata bank Ltd. 1 Table of Contents Chapter No 1. Title Page No Historical Background of online banking in general ( Internationally). Digitization of banking system in Bangladesh. Business level strategies and Product profiles of online banking Performance dynamics / Strength of the bank Obstacles to digitization of banking services. SWOT analysis ( Digitization Process): Possible measures to improve the effectiveness of online banking. Conclusion 03 2. 04 3. 05 07 11 13 14 4. 5. 6. 7. 15 2 1. Historical Background of online banking in general: Online banking refers to any type of activity that you can take with your own checking or savings account while using the Internet as the means of access. With the rise in the importance of the Internet over the past 10-15 years, it has become the banking norm for millions of people. For most of its long history, banking was strictly an in-person affair. Bank customers would drive, bike, or walk to their local branch to make a deposit or withdrawal or to see about a loan. Then along came ATM machines, which allowed people to make cash transactions without actually entering the bank. With the advent of online banking, bank customers no longer have to rely on the phone, in-person visits to a bank teller, or visits to the ATM machine in order to conduct meaningful banking business. Here...
Words: 3183 - Pages: 13
...company and comprises part of the executive team. The Chief Operating Officer is in charge for the daily operation of the company and consistently reports to the higher ranked executive, generally the Chief Executive Officer. The COO may also hold the title of President which makes him or her the second in command at the firm, especially if the highest ranking executive exists in the hierarchical structure. The Chief Operating Officer has to interact with the department head of Finance as the funding will be connected with the operating plans and activities. KHAWAJA SHAHZAN EHSAN (CMO) A chief marketing officer (CMO) is a corporate executive responsible for marketing activities in an organization. Most often the position reports to the Chief of Executives. The CMO have the prime responsibility for areas such as sales management, product development, distribution channel management, marketing communications, and customer service and so on. The most important perspective...
Words: 13266 - Pages: 54
...AMERICAN INTERNATIONAL UNIVERSITY - BANGLADESH “An analysis of Factors Influencing the Telecommunication Industry Growth in Bangladesh” A case study of Bangladesh Author: Abdullah Md. Areef AIUB ID: 10-93465-1 Course Instructor: Dr. A. F. M. Masum Rabbani AMERICAN INTERNATIONAL UNIVERSITY - BANGLADESH “An analysis of Factors Influencing the Telecommunication Industry Growth in Bangladesh” A case study of Bangladesh Author: Abdullah Md. Areef AIUB ID: 10-93465-1 Course Instructor: Dr. A. F. M. Masum Rabbani Abstract Not very long ago, mobile were only used by the professional or it was considered as the device of luxury, and user for only voice call, but the scenario has completely changed. Now it’s a necessity of the life. As Bangladesh is a small country with large number of population, it’s an attractive market for business like the mobile operators. Customers of the market do display a strange need for communication through cell phones and are often noted to spend more money on making calls than they do on food. In terms of Social factors, the market is still thriving for more. Customers are still willing to try something new and because of lack of loyalty, customers are always ready for a new operator, hoping that call rates will fall even more which is a threat. The almost exponential growth in the Telecoms sector in Bangladesh in the last 5-10 years has had the same transformative impact on Bangladesh’s economy as the growth of Ready Made Garments...
Words: 11596 - Pages: 47
...Creating Brand image of Bangladesh Course Name: Marketing Management Course Code: MKT-5134 Submitted to: Mr. Ishtiaque Arif Assistant Professor, School of Business Studies Southeast University Submitted By: Name | ID | Md. Zobair Hossain | 2013210005066 | Md. Nazrul Islam | 2013210005067 | Md. Nooruddin | 2013210005086 | Rubel Hossain | 2014010005075 | Al Jabir | 2013210005064 | Date of Submission: May 2, 2014 Acknowledgment At first we desire to express our deepest sense of gratitude of almighty Allah. With profound regard we gratefully acknowledge our respected course teacher Mr. Ishtiaque Arif to give us such an essential task to do an informative report. In this report we mainly focused about how we can create a brand image of Bangladesh through developing our tourism sector. Table of Contents Chapter | Topics of Discussion | Page | 1 | * Introduction * Tourism in Bangladesh | | 2 | Major Tourism attraction of Bangladesh * Cox’s Bazar * Kuakata * Shundarban * St. Martins Island * Maheskhali * Bandarban * Paharpur * Mohastanghar | | 3 | Marketing Tourism Sector of Bangladesh * Setting Vision, Mission and Values * Tourism Destination Management * Tourism Marketing | | 4 | Tourism Marketing Promotion * Branding in Tourism * Use websites as a marketing tool * Using social Media for social marketing * Sustainable tourism marketing * International Marketing | | 5 | * SWOT Analyis...
Words: 6685 - Pages: 27
...33 Int. J Sup. Chain. Mgt Vol. 1, No. 1, June 2012 Impact of Government Law on Edible Oil Supply Chain in Bangladesh Perspective Reaz Ameen Choudhury#1, Meghla Clara Costa*2 #1 Department of Management, American International University Bangladesh, Dhaka, Bangladesh 1 reaz@aiub.edu *2 Department of Electrical and Electronic Engineering, American International University Bangladesh, Dhaka, Bangladesh 2 clara15@aiub.edu Abstract-This descriptive study is not intended as a detailed analysis; its aim is to present an overall view of the impact of a government law regarding edible oil marketing and distribution in Bangladesh. Social, economic, environmental and sustainability issues are not covered in this report. All the data of this report is collected from secondary source. This study is going to deliver contribution to the new investors who are going to invest in this industry, existing industries for legal compliance and process improvement. The academics can use this report for analyzing market scenario and Bangladesh government authorities can use it partially for monitoring market and decision making purpose. Keywords- Edible oil, Supply Bangladesh, Strategic, Tactical. Chain, Government Law, 1. Introduction A supply chain consists of all parties involved, directly or indirectly, in fulfilling a customer request. The supply chain not only includes the manufacturer and suppliers, but also transporters, warehouses, retailers...
Words: 3564 - Pages: 15
