...CHAPTER TWO By Ahmad Rawi (COUNTRY : MALAYSIA) The writer can be contacted at : scholars.assist@gmail.com scholars.assist is a university level solution provider for assignments and theses. If you are facing difficulties in completing assignments or theses, do drop us an email to explore how we can help you. LITERATURE REVIEW LEVERAGING PRODUCT INNOVATION TO GAIN COMPETITIVE ADVANTAGE : A SURVEY OF IMPACT OF INNOVATION ON CUSTOMER SATISFACTION AND BRAND LOYALTY AMONG SAMSUNG TABLET USERS IN MALAYSIA 1. Introduction In this chapter, the researcher will discursively review literature on the conceptual and theoretical frameworks of the constructs involved in this research. 2. Discussion 2.1. Competitive Advantage The term competitive advantage, despite its widespread use and popularity, has no uniformly acceptable definition (Peteraf 2005, pg 178). Most often, it is described (as opposed to defined) in term of superior financial performance (Winter, 1995 cited in Peteraf 2005, p. 179). Michael Porter (1985, p.3 cited in Bredrup 1995,p. 43), the strategic management guru who popularised the term described competitive advantage as: “Competitive advantage grows out of value a firm is able to create for its buyers that exceeds the firm's cost of creating it. Value is what buyers are willing to pay, and superior value stems from offering lower prices than competitors for equivalent benefits or providing unique benefits that more than offset a higher price. There are...
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...CHAPTER TWO By Ahmad Rawi (COUNTRY : MALAYSIA) The writer can be contacted at : scholars.assist@gmail.com scholars.assist is a university level solution provider for assignments and theses. If you are facing difficulties in completing assignments or theses, do drop us an email to explore how we can help you. LITERATURE REVIEW LEVERAGING PRODUCT INNOVATION TO GAIN COMPETITIVE ADVANTAGE : A SURVEY OF IMPACT OF INNOVATION ON CUSTOMER SATISFACTION AND BRAND LOYALTY AMONG SAMSUNG TABLET USERS IN MALAYSIA 1. Introduction In this chapter, the researcher will discursively review literature on the conceptual and theoretical frameworks of the constructs involved in this research. 2. Discussion 2.1. Competitive Advantage The term competitive advantage, despite its widespread use and popularity, has no uniformly acceptable definition (Peteraf 2005, pg 178). Most often, it is described (as opposed to defined) in term of superior financial performance (Winter, 1995 cited in Peteraf 2005, p. 179). Michael Porter (1985, p.3 cited in Bredrup 1995,p. 43), the strategic management guru who popularised the term described competitive advantage as: “Competitive advantage grows out of value a firm is able to create for its buyers that exceeds the firm's cost of creating it. Value is what buyers are willing to pay, and superior value stems from offering lower prices than competitors for equivalent benefits or providing unique benefits that more than offset a higher price. There are...
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...negative impact of overused the tablets on children Purpose Statement The study aims to discover the physical and mental negative impacts of overusing laptop tablet on children. The paper also discusses the solutions and recommendations to the stated problem Rationale of the study Tablets have positive, as well as negative impacts and, therefore, there is a need to understand the negative impacts to mitigate them. Technology needs to be relied in moderation. With presences of current technology, there is a need to take care of children’s physical, as well as growth. Methodology This study will use quantitative method, questionnaire to collect the data. In this regard, structured questionnaires will be distributed to parent who have children aged between 2 years and 9 years of the study. The information collected will then be analyzed using quantitatively to find out the view of the parents regarding to over use of tablets and smartphones. Study group The target group for the study is the parents. In this regard, structured questionnaire will be distributed to parents who have children aged between 2 years and 9 years. For instance, I will distribute questionnaires to my sisters who are now parents and their children use tablets. I will also distribute the questionnaires to my friends and classmate, and professor as we have agreed with them. Expected goals and outcome The expected outcomes in this study are • How to monitor and control children using tablets. This involves...
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...that all companies in different industries spend countless time figuring out how to price their products and services competitively. Examining factors that may impact the development of our marketing strategy may require an assessment of a variety of factors in which includes a market analysis as well as an analysis of the Eaton’s position of the brand within the market. Being able to determine the appropriate marketing mix for the Eaton tablet will define how the product will be viewed by others that are looking in. The marketing mix will be consisted of a definition to what exactly the Eaton tablet does and how it will help optimize employee capabilities at the same time lessen the consumption of paper and employee communications. Determining the appropriate marketing mix for the Eaton tablet would consist of defining exactly what the tablet does and how it can be incorporated to every business out there to get the same output. Developing a distribution plan and deciding on how Eaton intends to make the tablet known and available to the target market. It is essential to determine whether the product is perceived by consumers as a necessity or a luxury item. In addition, determining the goal to sell the tablet in a vast number of consumers or would be preferred to sell only in a selected market would significantly impact the final...
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...produce tablets influence flow ability. Construct a chart of the flow studies and comment on the results. There are a variety of properties that will affect the flow ability of a tablet, some of these factors will include physical properties such as particle size and the amount of fine particles. The size of the particles can be a significant factor in influencing the overall flow ability, as when the particles become too small (below 50 m), there will be no flow as the cohesive forces between the particles will be greater than the driving force. There will also be no flow for particles that are too large (above 1200 m), as the resistance force will be greater than the gravitational...
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...What to Buy? Laptop or Tablet? It is always an exciting time when you are in the market to buy a new gadget. Buying a new tablet or laptop can be fun and scary at the same time. You can overload your brain trying to figure out what brand, style, size, color, etc. The list of features and options are endless. When you are thinking about buying a laptop or tablet. You have to think about what you are really going to be using the device for? Reason you should ask yourself that is because the pros and cons list can weight in very different based off “why do you want this factor?”. Depending on your budget, either way both devices will am sure will bring you joy. If you are thinking about a laptop here are some things you can think about. If you don’t have a desktop, getting a laptop would be a smart idea because they are just as powerful as a desktop but portable. Depending on your budget you can get very powerful laptops with beautiful displays. If you are looking for something as your main source of connection to the internet. Having the fiscal keyboard would be better just for email typing and case papers for school. Laptops can also come with a disk drive which can be very useful for CDs and watching DVDs. Not to mention all the other inputs they have for extra display options and audio. The computing task of a laptop is much stronger and can easily handle multitasking. If you like storing pictures, a music library, or videos laptops can house larger hard drives...
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...Paper GS 1140 5 January, 2014 Paradigm Shift INTRODUCTION Tablet computers are small, thin, and convenient computers that will fit in the palm of your hand. They can be used for games, news, or work. They vary in size from the smaller 7 inch to the larger 17 inch models. The definition of a tablet computer from the pc-mag website is a general-purpose computer contained in a single panel. Its distinguishing characteristic is the use of a touch screen as the input device. Modern tablets are operated by fingers, and a stylus is an option, whereas earlier tablets required a stylus. (pcmag, 2013) SUMMARY OF KEY FINDINGS One impact of tablet technology is the use in education. I feel that information from any school book, dictionary, or encyclopedia at your fingers is a useful tool to have in education. The bulkiness of school books is non-existent with a tablet computer. I think it can be used as a powerful learning tool in and out of the classroom. Another impact of tablet technology would be in the workplace. You could have access to spreadsheets or inventory results at the palm of your hand. Access to these things could make your job a lot easier and more productive. Stopping work to look up information on a desktop would be irrelevant with a tablet on your person. Looking up the information on the fly would be a great time saver. Tablet technology in the medical field is another great way to utilize tablet computers portability. A physician could use it in office visits...
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...September, 2011 BI-LAYER TABLETS- AN EMERGING TREND: A REVIEW Rohan D. Deshpande*1, D. V. Gowda 1, Nawaz Mahammed 1 and Deepak N. Maramwar 2 Department of Pharmaceutics, JSS College of Pharmacy, JSS University 1, S. S. Nagar, Mysore-15, Karnataka, India Karnataka College of Pharmacy 2, Bidar-585401, Karnataka, India ABSTRACT Keywords: Bilayer tablet, Layer separation, Insufficient hardness, Individual layer weight control Correspondence to Author: Rohan D. Deshpande Department of Pharmaceutics, JSS College of Pharmacy, JSS University, S.S. Nagar, Mysore-15, Karnataka, India Bi-layer tablets have been developed to achieve controlled delivery of different drugs with pre-defined release profiles. In the last decade, interest in developing a combination of two or more Active Pharmaceutical Ingredients (API) in a single dosage form (bilayer tablet) has increased in the pharmaceutical industry, promoting patient convenience and compliance. Bilayer tablets can be a primary option to avoid chemical incompatibilities between API by physical separation, and to enable the development of different drug release profiles (immediate release with extended release). Despite their advantages, due to the use of different materials and complex geometric boundaries between the adjacent layers, the mechanical structures of this drug delivery system have become quite intricate, requiring complicated tablet architectures as well as patient-friendly. Bilayer tablets offer definite advantages over...
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...E-book is an electronic version of a physical book that contains the exact contents it would a regular book. In order to read an e-book, users have to own an e-reader or a tablet. E-reader is a device that allows user to read electronic books. Tablet does the same, with additional functions of entertainment. With an e-reader or a tablet, users have access to thousands of books online and they can also be downloaded to the device so that users can read a book anytime, anywhere. When you can access to thousands of books with a tablet, the purchase of a physical book is unlikely. The adoption of such devices started rather slowly, however, the numbers of e-reader/tablet owner has been rapidly growing over the years. With the growing market of e-readers and tablets, the way of lifestyle is evolving, bookstores and publishers suffer to adjust to such dramatic change. This present correlational study will focus on the effect of e-reader/tablet market has on publishers and bookstores. According to the Publishing Report on Chain Bookstores (2010), Barnes and Noble state that while the sales of their e-reader collection like nooks are going strong, the sales of paper books continues to fall, as well as the value of their market share. Other publishers note that a further decrease of sales on regular books is expected. Martine (2011) found that consumers are purchasing more electronic books over physical books because of its convenience. Amazon.com Inc., the largest online retailer, has...
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...such as tablets are more helpful than textbooks schools get each year. Harcourt (n.d.) used a "digital version of the Algebra 1 textbook for Apple's iPad in California's Riverside Unified School District." (para. 10) Students had a 20% higher test score using the digital version than the printed textbooks. Each year school's spend about $7 billion on out of date printed textbooks. By them switching to tablets, schools could save about $3 billion. So why do schools not want to make the change? Textbooks are usually seven to ten years out of date when schools buy them. Therefore, the students are not getting the most current information they need to learn. With tablets, students and teachers would be able to stay up to date with all and any information they need. Tablets are much lighter than print textbooks. They can hold hundreds of textbooks, save the environment by lowering the amount of printing, increase student interactivity, and creativity, and that digital textbooks are cheaper than print textbook. “…in 2006, the U.S. book industry consumed approximately 30 million trees and had a carbon footprint equivalent to 12.4 million metric tons of carbon dioxide, or 8.85 pounds per book sold.” (Green Press Initiative and the Book Industry Study Group. 2008) Paper books can be recycled, though at this point not much data is available regarding the percentage of books that are recycled at the end of their useful life. “81 percent of K-12 teachers believe that tablets enrich classroom...
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...Course Name: Strategic Management Introduction ASUS is the world's fifth-largest PC vendor by 2013 unit sales (GSWPSDPIFQ, 2014). In the ultra-competitive IT industry, ASUS’s success is noticeable. In this essay, Five Forces Model is used to analyse the reason for AUSU’s success and its opportunity and challenge in the future. It introduces some information about AUSU at first. Then it states Porter’s Five Forces Model and the application of it. Finally, some important changes taking place in the macro-environment that might have an impact on the IT industry especially on PC suppliers such as AUSU will be discussed. In this essay, it focuses on two major changes influence PC companies as AUSU. The first one is the popularity of tablet PCs as IPAD. The second one is the exploding of smart phones as millions of people upgrade from simple ‘feature phones’ to more sophisticated Smartphone like the iPhone and Android. Both of them are relevant with Threats of substitute products. Discussion Firstly, ASUS’s is introduced, this is the world's fifth-largest PC vendor by 2013 unit sales ASUS appears in Business Week’s ‘InfoTech 100’ and ‘Asia’s Top 10 IT Companies’ rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion (Asus Reviews, Ratings, and Pricing, 2014). ASUS has a primary listing on the Taiwan Stock Exchange and a secondary listing...
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...launching a product i.e. Tablet. Table of contents: * Understanding consumer behaviour * Advantages * Disadvantages * Conclusion * Appendix Understanding consumer behaviour Studying consumer behaviour helps a company to set up its goals and marketing strategies. To understand a consumer’s psychology in order to improve an organisation’s marketing tactics is essential; it helps firms and organisations to study the behaviours, choices and needs clients make to consume a product or service. Hawkins (2007, pg.22) stated, “The consumer decision process intervenes between the marketing strategy and the outcomes. That is, the outcomes of the firms marketing strategy is determined by its interaction with the consumer decision process. The firm can only succeed if consumers see a need that its product can solve, become aware of the product and its capabilities, decide that it is the best available solution, proceed to buy it and become satisfied with the result of the purchase.” Marketers use a number of ways to analyse consumer behaviour including behavioural, emotional and cognitive. Solomon (2013, pg. 3) concluded that various factors influence consumers to make choices to buy products including their friends, social media, society and culture. Kumar (2009, pg. 181) proposed that it is very important to keep the values, beliefs and morals of customers in mind. Especially, while introducing gadgets like mobile phones, laptops and tablets, it is vital if the product...
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...Page 25 Microsoft Corporation SWOT Analysis its software on multiple products like PCs, phones, tablets and gaming consoles which is increasing the reach and is also generating revenue at multiple points. High operating margins and cash position Microsoft enjoys strong margins and cash flow conversion rates. The company’s operating margins in FY2011 were 38.8% while its net margin was 33.1%. Microsoft converted 116% of its net profits into free cash flow. Comparatively, IBM’s operating margin was 18.8% and net margin was 14.8% in FY2011. IBM converted 104.7% of its net income into free cash flow. Oracle’s operating profit was 33.8% and net profit was 24% in FY2011. Similarly, Apple’s operating and net margins for FY2011 were 31.2% and 23.9% respectively. Strong margins indicate that Microsoft’s costs are better aligned to its revenues. It indicates the inherent strength in the company’s business model which is dominated by sticky revenues requiring lower cost of acquisitions, pricing power associated with products that command high switching costs. The company also enjoys strong cash flow generation capability which supports the company’s growth prospects. Strong cash flows and margins provide resilience to the business operations and reduce vulnerability to market declines. High margins also equip the company with ability to better address price competition. Cash flows enable the company to further finance growth at feasible costs. High margins compared to peers also...
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...illustrating the major trends that will impact that industry over the next five years. Finally, I will synthesize how those anticipated trends might impact the successful marketing of the product. Product The iPad is a highly portable tablet pc designed by Apple to enable its users to surf the internet, wherever there is an internet connection and with the cellphone industry providing Wi-Fi, this connection can be made practically anywhere. Apple released the iPad to the public in April 3, 2010 and functions like a touch screen computer with access to web browsing, email, photos, videos, music, games, e-books, and much more (Apple, 2010). This high definition portable pc has revolutionized the way people define computers and innovatively captured the market share. Future Trends The Apple iPad has without a doubt made a tremendous splash in the ocean of portable computing. In terms of trend setting, Apple seems to be the leader when it comes to creating and producing a product, while others stumble over to mimic. This is supported by the idea that those organizations that can identify and effectively deal with the key trends before its competitors do, is much more likely to win and retain the competitive advantage (Mullins & Walker Jr., 2010). Some of these trends that are project to impact the industry in the next five years are decreased PC sales especially in the area of netbooks; increase need for productivity applications used for tablet devices, improved gaming applications...
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...Unit 1: Paradigm Shift Tablets The technology I chose to write about is fairly new. While it has not been around as long as maybe Televisions or Radios, it has definitely made a huge impact on our lives today. I chose to write about Tablets and how they started and where they could go in the future. The first Tablet was not in fact created by Apple. Apple just took the idea and vastly improved upon it. The first tablet was actually introduced in 1987 with the Linus Write-Top which was essentially a tablet that had handwriting recognition software. Basically you could hand-write on it and the tablet could read it. The first tablet computer was introduced in 1989 by Jeff Hawkins, the founder of Palm Computing. It was called the GridPad, and it ran MS-DOS though the idea was mostly ignored by the general public. A few other attempts were made through the years. Apple branched off and came out with the Newton MessagePad in 1993 which wasn’t really aimed at replacing the home PC, but more of a Personal Digital Assistant or PDA. Then in 2000, Microsoft released its first tablet computer, and later in 2002 the Microsoft XP tablet was released which ran its own version of Windows XP. Then the market for tablets really skyrocketed when Apple released the iPad in 2010. It had a touchscreen which was very popular on the iPad Touch and the iPhone. This created a huge market for tablets which got all sorts of companies trying to release their own. For example the Samsung Galaxy Tab...
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