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Impact on Environment

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International Journal of Hospitality Management 29 (2010) 72–82

Contents lists available at ScienceDirect

International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman

Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry
Kyung Ho Kang a,*, Seoki Lee b,1, Chang Huh c,2 a School of Tourism and Hospitality Management, Temple University, 1700 North Broad St., Suite 201, Philadelphia, PA 19122, United States School of Tourism and Hospitality Management, Temple University, 1700 North Broad St., Suite 201-F, Philadelphia, PA 19122, United States c College of Hospitality and Tourism Management, Niagara University, St. Vincent’s Hall, Room 304, NY 14109, United States b A R T I C L E I N F O

A B S T R A C T

Keywords: Corporate social responsibility Hospitality industry Financial performance

In spite of growing concern for corporate social responsibility (CSR) in various industries including the hospitality industry, the relationship between CSR activities and financial performance is a rarely examined subject in the hospitality context. Especially, research measuring the separate impacts of positive and negative CSR activities on companies’ financial performances remains, as yet, unconsidered. Thus, this study examines different impacts of positive and negative CSR activities on financial performance of hotel, casino, restaurant and airline companies, theoretically based on positivity and negativity effects. Findings suggest mixed results across different industries and will contribute to companies’ appropriate strategic decision-making for CSR activities by providing more precise information regarding the impacts of each directional CSR activity on financial performance. ß 2009 Elsevier Ltd. All rights reserved.

1. Introduction With a

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