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Implementation of Strategies and Tactics

In: Business and Management

Submitted By bellisima
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Implementation of Strategies and Tactics for Water Company

Strategic Objective According to the vision and mission of Mapua (spring) water company, the main objective of the company is to gain highest shares of the market by providing highest quality water with low cost in comparison to its competitors. By providing high quality, the management wants to gain customer satisfaction and maintain a long term relationship with them. In order to achieve the objective of the company, Mapua also want to increase the performance level of the employees by motivating them and providing advanced technologies.
Strategies and Tactics to achieve the Objectives ➢ The management should understand the need of market, by conducting a market analysis. Management should conduct a survey to understand the taste, quality and price preferred by the customers (Wexelbaum, n.d.). ➢ In order to promote its product the management should use attractive promotion strategies and communication technique. ➢ Every consumer should have the knowledge about the product of company. So the management should communicate about product in the market with the help of latest information technologies. The management should use internet, newspaper, television to advertise this product. ➢ Timing is also one of the important factors to implement various strategies and tactics. The management should evaluate the market needs and strategies of competitors on time. The management should communicate all the information within the company and in the market on time (Kazmi, 2008, pg. 256). ➢ In order to attract more and more customers and distributes its product the management can make a contract with other soft drink companies such as coca cola, PepsiCo, etc. to distribute its products. This will improve the goodwill of the company in the market (Ramaswamy & Namakumari, 2007). ➢

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