...away by cavities as bad hygiene will eat away at your heart health. The tagline presents a fear tactic that is important in order to present the information effectively because fear is something that people listen to, especially in health-related contexts. In the same vein, the advertisement also shows what the teeth would look like overtime without care. By presenting this idea in the shape of a heart, it also shows what your heart would be like over time. The main subject of the photo ties the two subjects (teeth and hearts) together. Additionally, the caption provides a hook to the reader by saying that this information came from research studies. Health advertisements are more effective if they can be backed up by research studies or statistics because this makes it seem more trustworthy to the reader. Curaprox is trying to convey the importance of taking care of your teeth through all of the features and well-executed information provided in their...
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...What is a good presentation? What will the audience remember? What is the most difficult aspect of presenting? Why? Are you nervous when you have to present? What are you afraid of? What do you hope to learn from this training? What we will discuss… Designing presentation content Designing effective power point Presenting your work Designing Presentation Content Things to be considered… Creates an overall framework – intro, main body, conclusion Understand key terminology Assumes the audiences knows nothing about the subject at all Time management Keep your own voice: start & end your paragraphs Applies critical thinking Develop the presentation content Identify your audience Formulate your objectives Make a statement Expand on the statement Use clear signpost to guide the audience through your discussion Back up with evidence and examples A major stimulant to creative thinking is focused questions Three principal questions for critical thinking What Why How “What?” Identifies the key message you wish to communicate. What is the benefit of your message for the audience ? What can they do with the information ? “Why?” Addresses the next obvious question that arises in the audience. “why should I do that?” “why should I think that?” “why should that be the case?” Following what the audience perceives as a natural route through the...
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...also feel as if it is an important topic. You later find out that this was headline news in the newspaper and will continue coverage throughout the week on the particular story. This emphasized importance of the story can be explained by what is known as agenda-setting theory a theory created by Maxwell McCombs and Donald Shaw. Much of our media has had the same effect on our society. A particular story receives large amounts of coverage or is simply elaborated to a point where the importance of the story seems increased compared to others. This in turn shapes the public’s opinion and reflects what is presented by the news providing “not what to think…but what to think about”(Cohen 1963 as cited in M. Dainton and E. Zelley). This paper will give the basic overview; listing assumptions and concepts, of the theory along with recent additions. It will also provide personal and actual examples of where the theory has applied. Agenda-Setting theory, in its original state, contains two main assumptions and a concept that explain how exactly the media gatekeepers decides on what the important news is. First, in this theory McCombs and Shaw state, that the media has an agenda that is somewhat limited. McCombs and Shaw argue that the agenda that is set for the public by media tell the audience what news to perceive as important. This part of the theory has received additional...
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...and enjoy life. Retirement also can be a time of change and unexpected challenges. Planning for retirement with a solid financial investment is the key to providing financial security for life’s “golden years.” Relying solely on Social Security benefits to fund your retirement will place your financial security at risk. Organization: Order of importance. Purpose and audience: To show a solid financial plan for retirement is possible at any age, and the importance of not relying on Social Security as a sole means of taking care of day-to-day expenses. This essay is intended for an audience interested in learning how to make wise choices for their retirement, especially those who are planning to rely on Social Security benefits only. I. Relying solely on Social Security to fund for retirement may be a recipe for financial failure. A. Current research states the Social Security fund may be depleted of funds by the time most people are ready to retire in the next ten (10) years. B. Provide government statistics indicating current rate of payouts as opposed to program’s available funds. C. Current economic research showing of increasing cost of living expenses versus Social Security benefit increases, or lack thereof. II. Relying solely on Social Security benefits can have other far-reaching effects on a retiree’s physical and mental well-being. A. Government statistics show factual relationship of retirees relying solely on Social Security benefits...
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...What is the significance of the research study? In research it is obviously important for the researcher to convince his/her audience the importance of his/her study. The significance of the research study should be clearly justified by the researcher so that the study may not be useless or bring no benefits to others. The significance of the study in thesis is the part where the researcher tells how his/her study would be beneficial to specific people or parts of the society and how they could use it. Walonick (2005) explained that the significance of the study section creates a perspective for looking at the problem. It points out how the study relates to the larger issues and uses a persuasive rationale to justify the reason for the study. Walonick (2005) further clarified that the significance of the study makes the purpose worth pursuing. It should be able to answer these basic questions: (a) Why is the study important? The researcher should be able to describe the importance of the research/study clearly in various perspectives and this should be supported by comprehensive literature review. (b) To whom is it important? The researcher should identify who is actually the target group of the research/study relate the research/study to the need and demand of that particular groups. (c) What benefit(s) will occur if your study is done? The outcomes of the research/study should significantly brings benefits and applicable in practice for the target group. Marshall and...
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...treat cancer. BS, BA, Crystal Rosser, in her article, Homeopathy in Cancer Care: Part I—An Introduction to “Like Curing Like”, describes that oncology nurses should be aware of the challenges of homeopathy in cancer care. The purpose of the article is to be informative and bring awareness of homeopathic remedies. In addition, the author's purpose is defined by using examples to illustrate the explanations to her overall message. The article is written in a formal format and is serious in tone. This choice of tone creates a powerful message to readers to highlight and reiterate the message of the importance of exercising caution with patients who chose alternative forms of treatment. The targeted audience is narrow to oncology nurses however the information in the article could be extended to a broader audience of healthcare professionals or patients. Crystal Rosser, BS, BA, is a cancer research fellow at the Office of Cancer Complementary and Alternative Medicine at the National Cancer Institute in Bethesda, MD. Her credentials appear to be a creditable source on the subject. This author does not regularly produce articles. The article was published in The Clinical Journal of Oncology Nursing for Volume eight Number three on June 2004. The author’s message is that oncology nurses should be aware of the practice of homeopathy to provide accurate and reliable information to patients. The author lists several studies that supported the efficiency of...
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...goals I wished to accomplish for myself were better use of rhetoric devices in my writing and strengthen my sense of audience awareness. I feel like I have made huge strides forward in both these areas of emphases that I wished to fix. I chose my problem paper to go along with my research paper for my portfolio. I chose my problem paper over assignment 1 for a variety of reasons. I felt like my problem paper challenged me more out of the two papers. I found it especially challenging having to present my problem for without sounding like I was complaining every step of the way. This made word choose extremely important and...
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...Argument Essay Drafts My Topic: Home schooling My Attitude: Benefits of home schooling My Purpose: Define the positive traits of home schooling My Thesis Statement: Home schooling is worth considering due to the many spiritual, social, and learning benefits that studying at home has to offer. My Audience: Young married couple and parents looking for alternative education outside the public, and private school systems 1. How much does my audience know about my subject? The audience would be potentially ex-school teachers that know how to teach, what to teach, and are able to work with children effectively. 2. Age? Gender? Race? Social Status? Location? Religion? The audience would be generally younger couples. Their race can be of any origin with no particular social status. No particular location is required; with a Christian emphasis as the particular religion. 3. Where does my audience stand on the issue; are they Opposed or Neutral? The audience is very interested but is worried that the spiritual, social, and educational aspects may fail their expectations. Outline: 1. Spiritual Benefits A. Control false doctrine B. Emphasis on God as the centre for your life C. Solid foundation 2. Social Benefits A. Family centered mindset B. Public limitations C. Limited exposure to negative influences from friends D. Healthy community activities 3. Learning Benefits A. Student...
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...Audience Analysis COM 285 Audience Analysis Audience analysis is “the process of examining information about the listeners whom you expect to hear your speech” (Audience Analysis, para 1.). In this paper, I will describe a situation in which I am presenting quarterly sales information to a group of stakeholders, salespeople, managers and customers, at an in-person meeting. I will also discuss some of the audience characteristics that I must consider, along with finding the appropriate communication channels to use. I will also discuss some factors to consider when given the diversity of the group, and how to ensure that my message that I will be giving is effective. According to Locker and Keinzler (2008), the first step in analyzing an audience is to determine who the audience is. Identifying the audience and their motivations will assist you in learning how to reach them, and what messages to use to accomplish the task (Locker & Keinzler, 2008). Audience Characteristics Determine my Audience. The first step in developing my presentation, I will have to determine who my audience is. This is to ensure that I deliver an effective and clear presentation, with the focus on who is receiving the message. I am already aware that the audience consists of stakeholders, managers, salespeople, and customers. Therefore, given the audience, I can presume that I will be expecting a diverse group of people attending my presentation. Some of the...
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...1 THE DONALD MCGANNON COMMUNICATION RESEARCH CENTER WORKING PAPER MEDIA ECONOMICS AND THE BAD & MEDIA POLICY: THE GOOD Philip M. Napoli Director Donald McGannon Communication Research Center Associate Professor, Schools of Business Fordham University Donald McGannon Communication Research Center Faculty Memorial Hall, 4th fl. Bronx, NY 10458 718.817.4195 www.fordham.edu/mcgannon mcgctr@fordham.edu Presented at the Latin American Meeting of the Econometric Society, Santiago, Chile, July, 2004 2 Media Economics and Media Policy: The Good and the Bad Abstract This paper explores the role and function of economics in media policymaking and policy analysis. This paper begins with an overview of the distinctive economics of media industries in an effort to demonstrate the importance of focused and specialized economic analysis of these industries. The paper then chronicles the growing role of economics in U.S. media policymaking and examines both the positive and the negative implications of this transition for media policy. 3 Media Economics and Media Policy: The Good and the Bad Economists traditionally have devoted relatively little attention to media industries, though the level of attention has increased in recent years. This increase in attention is likely due in large part to the wide range of economic questions raised by both the changing media technology environment (see Mitra, 2000/2001), the adoption of new regulatory philosophies in many...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Other Topics The Importance of Educational Research In: Other Topics The Importance of Educational Research The Importance of Conducting Research in an Educational Setting Human beings conduct research every day. They do so in many different ways and in many different settings. One important area is education. Conducting research in an educational setting should be an important aspect of every educator’s professional life. Best and Kahn (1993) describe research as “the systematic and objective analysis and recording of controlled observations that may lead to the development of generalizations, principles, or theories, resulting in prediction and possibly ultimate control of events” (p. 27). Education in a research setting is done to improve school practices and at the same time to improve those individuals who strive to improve those practices (Best & Kahn, 1993). The importance of research in an educational setting is often overlooked, however. Those in academia often consider research as a way to earn tenure or remain in favor by the university that employs them. Faculty who wish to thrive in the university setting must publish or perish in order to remain employed. Educators often forget that they are failing to fulfill their pedagogical responsibilities if they do not remain current in their...
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...The Importance of Public Speaking 1. What is public speaking? a. Why is important? b. Why some people don’t do well in public speaking? c. Why is this important to my profession and myself? 2. Challenges and benefits of public speaking. a. How to improve public speaking? b. How to become an effective public speaker. c. What are the qualities of a good public speaker? 3. The foundation of public speaking. a. Inventing and development of public speech. b. Arrangement of the styles in the speech. c. The uses of public speaking. “The Importance of Speech; there never have been in the history of the world a time when the spoken word has been equaled in value and importance by any means of communication. If one traces the development of mankind from what he considers its earliest stage he will find that wandering family of savages depended entirely upon what its members said to one another. A little later when a group of families made a clan or tribe the individuals still heard the commands of the leader, or in tribal council voiced their own opinions. The beginnings of poetry show us the bard who recited to his audiences. Drama, in all primitive societies a valuable spreader of knowledge, entertainment, and religion, is entirely oral”. (Holt & Stratton, 1924) (Holt & Stratton) As the author stated public speaking is important because this is how our public figures and leaders communicate with us. Public figures in sports...
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...Student Name: Student ID: Semester: MRP- Paper Review Option (Comm223) Author(s): Van Reijmersdal, Eva Title of the Paper: Brand Placement Prominence: Good for Memory! Bad for Attitudes? Journal Title: Journal of Advertising Research. Jun2009, Vol. 49 Issue 2, p151-153. 3p Research questions: What is the audience reactions when there is a brand placement? How to affect audiences positively by using brand placement? In this article, the authors try to explain why brand placement prominence have negative effects on brand attitude under some situations and why brand placement can affect audiences’ attitudes positively through implications. Methodology used: The methodology used here would be causal research. The authors show the relationship between brand placement and audiences’ attitudes and behavior after they see a brand placement involve in a program Findings: To begin with, prominent brand placement have a high effect on brand memory, but it can cause bad brand attitudes for viewers who realized there is an advertisement. However, for the viewers who are not aware of a brand placement, they have little brand memory but a positive brand attitude. Furthermore, there is a positive effect on brand attitudes of audiences who do not like the program and a negative effect on viewers who like the program. Next, studies have shown that people can be influenced when they are not aware of a brand placement, which means that they do not have the memory of placement...
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...associations and clubs for blood donation. Blood is very important to the human body because blood carries oxygen to every limbs of the human body to provide energy to work or do anything. My friends and I was explained the meaning of blood and describes about blood donation. When I was doing a research on blood donation activities, I can conclude that in every country, these activities have received less attention because people assume the blood donation is an activity which is a waste of time and they are too busy with their daily activities. By doing a presentation, I can understand the actual meaning of the matter it was the blood donation. As a result, I was able to deepen knowledge about the outside world. I have made a report about blood donation. I found in any public or private hospital has inadequate blood supply. This is very dangerous because when patients who need the blood, he forced be taken from the family members or the same blood sample. This will take a long time to do because family members need to make in advance of the examination. 'Why we should to donate blood' I emphasize this topic because it is important to every person. 'Why' refers to the reason and the importance of donating blood. 'We should' means the necessary for each individual to donate blood. Donating blood should be done by healthy individuals only because if one individual has the disease, it will have a high impact to spread the disease to other patients. Presentation provided was based on...
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...graduating class at Syracuse University in 2013. The point of the speech is about the importance of kindness in everyday life. Saunders main audience is the graduating class at Syracuse. The speeches message was extremely important because Saunders made himself an example for the sake of the class’s futures. The wish of Saunders is that each person’s selfishness will diminish and they will grow in love. Overall the speech is effective due to Saunders attention grabbing humor and also his personalization with the audience. The effectiveness of the speech is caused mainly by a rhetorical approach that uses connections, evidence, and credibility. Saunders uses connections, evidence, and credibility to get one point across, which is the importance of kindness and love. Saunders draws on the emotions of the audience while he starts his speech. Saunders opens the speech up complementing the class calling them shiny, energetic, new people with their best days ahead of them. Prior to that, he called himself an “ol fart” and told the class that his best years were behind him. First he is kind...
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