...ethical awareness of consumers’ purchase behaviors on social responsible cosmetic products. According to a literature review, there are some findings about the relationship between variable and the following hypotheses were constructed based on those findings. Hypothesis 1: consumers’ ethical awareness of CSR has a positive influence on consumer purchase behavior on CSR Hypothesis 2: product value has a negative influence on consumer purchase behavior on CSR Hypothesis 3: consumers’ ethical awareness has relationship with product value 3.2 Research Design In this dissertation, the research uses the deductive approach....
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...World Journal of Social Sciences Vol. 1. No. 3. July 2011. Pp. 1-15 Cosmetic Accounting Practices in Developing Countries: Bangladesh Perspectives Asif Mahbub Karim 1 , Rehana Fowzia 2 and Md. Mamunur Rashid Cosmetic accounting is a process whereby accountants use their knowledge of accounting rules to manipulate the figures reported in the accounts of a business. This study expresses the views of External Auditors, Internal Auditors, and the Accountants on causes, techniques, effects and solution for Cosmetic Accounting. To achieve these purposes total 108 respondents have been surveyed. Findings from descriptive statistics reveal that the perceptions of three categories respondents are different about the various aspects of cosmetic accounting .It also shows the opinions of internal auditors, external auditors and accountants raised some concerns as to whether these circumstances will last. 3 Field of Research: Accounting. Keywords: Cosmetic Accounting, Accountants. External Auditor, Internal Auditor, 1. Introduction Creative accounting is referred to also as income smoothing, earnings management, earnings smoothing, financial engineering and cosmetic accounting. The preferred term in the USA, and consequently in most of the literature on the subject is „earnings management‟, but in Europe the preferred term is „creative accounting‟ and so this is the term that will be used in this paper. It should be recognized that some accounting manipulation involves...
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...INTRODUCTION 4 LITERATURE REVIEW 4 L'ORÉAL MARKETING PLAN AND CONSUMER BEHAVIOUR 6 Cultural factors: 6 Social factors 7 Psychological factors 8 CONCLUSION 10 APPDENDICES 10 REFERENCES 11 REPORT ON THE EFFECTS OF CONSUMER BEHAVIOUR ON L'ORÉAL MARKETING PLANS ABSTRACT: Consumer behaviour strongly affect the consumer buying process, hence marketers always want to know what is actually happening inside customer's mind in order to provide additional values of products to users to satisfy their needs and wants. However, it is mainly influenced by three key factors - cultural factors, social factors and psychological factors - that are vital conditions for every marketing strategy to be considered before launching in the market. In cosmetic industry, although L'Oréal is the leader of the market, it is necessarily for the company to concern these factors in its marketing plan, so as to gain the market shares and remain its position above rivals such as P&G and Unilever. The report will try to find out the role of consumer behaviour in marketing strategy planning and discover the process of how L'Oreal adapt the three factors to their marketing plans order to achieve success. INTRODUCTION The term consumer behaviour is defined as "the study of how individuals, groups and organisations select, buy, use and dispose of goods, ideas or experiences to satisfy their needs and wants”(Kotler & Keller, 2009:150). In other words, the study focuses on how individuals spending...
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...CONCLUSION * Origins of the company L’Oreal, which was started in 1909 by a French chemist named Eugéne Schueller and now is the largest cosmetic and beauty company in the whole world. With 100 years of proficiency in cosmetics, the company has 23 global brands in 130 countries around the world and 649 patents in 2009. The company has made its presence in all major markets in the world. The company’s main focus is on hair insignia, skin care, protection from sun, perfumes, etc. This company is more vigorous in dermatology and pharmacy fields and is leading patent holder in nanotechnology in USA. The company accounts for 50% sales outside Europe and has acquired brands in those countries. Not only to women, but the company offers beauty products to even men. The brands of the company are grouped by the particular markets like mass, professional brands, luxury products and active cosmetics. The “Consumer products” are high technology ones at aggressive costs through mass-marketing trade channels. The “Professional products” is a pool of brands which meet the needs of salons and provides customers an extensive variety of modern products. Next, the “Luxury products” are high-status brands that present customers with products and finest quality services in stores and travel outlets. The “Active cosmetics” are mainly cosmetics related to skin sold in pharmacies and...
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...INTRODUCTION The global cosmetic industry has been captivated by India in a fascinating manner the worlds second most populous country has seen an enormous growth of the cosmetics industry. India's retail beauty and cosmetics industry, currently estimated at $950 million, is likely to almost treble to $2.68 billion by 2020. The industry has been growing at an annual rate of almost 15-20 per cent in the coming years, which is twice as fast as that of the United States or Europe. The Indian cosmetic industry has witnessed robust growth in the past decade and has been ranked 5th largest in Asia. The Associated Chambers of Commerce and Industry of India has published a survey which stated that 65% of the teenagers claimed that their expenditure on branded cosmetics had increased 75% in the past 10 years. Unlike the western countries, where 55 plus age category is the target group, in India the target range is from 30 plus age group. Major driving factors for this industry have been the improved purchasing power and rising fashion consciousness among the population. Increased levels of brand advertising have also captured the imagination and awareness of the people. The cosmetic market caters to all sections of the masses, offering products ranging from a mere Rs. 100 to about Rs. 50000. The higher-end market range is considered to be within Rs. 1500 to Rs. 15000, while the middle market consumes products that are priced below Rs. 1500. The increased brand awareness has also aided...
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...International Views on the Cosmetics Industry: Japan, Saudi Arabia, China, Germany, & the United States of America BMGT454-0101: Global Marketing Professor Fardanesh Spring 2015 Mica Cocco Molly Pinkas Nora Keller Antonia Murray Katie Ta Table of Contents: Introduction Article Summary: Saudi Arabia “Booming KSA Beauty Market Attracts Investors” by Jamadil Akhir & “Saudi Arabia and UAE top world list in consumption of cosmetics” "Route to Market: Saudi Arabia" "Chapter 4: Ughmuri Ahasisaki: Cosmetics and Personal Care Products" by Roni Zirinski Article Summary: Japan “Blueprint for a Cosmetics Empire” by Terrie Lloyd “Exploring International Cosmetics Advertising in Japan” by Bradley Barnes & Maki Yamamoto “Face Time: A Digital Makeover for Japan’s Cosmetics Industry” by Kiyoshi Miura, Ian St-Maurice, Brian Salsberg Article Summary: China Understanding the Chinese Cosmetics Market - Dr. Mark Mobius Investigating the Impact of International Cosmetics in China - Bradley R. Barnes Western cosmetics in the gendered development of consumer culture in China - Barbara Hopkins Article Summary: Germany Trends in the European Cosmetic Market- Tereza Roubalikova Vivness 2015: The place to be for the global natural cosmetics industry Beauty Around The World- Germany - Eternal Voyageur Article Summary: United States of America “FDA official says cosmetics industry is trying to undercut government regulations”...
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...Company Profile Lakme is an Indian brand of cosmetics, owned by Unilever. Lakme started as a 100% subsidiary of Tata Group. It was named after the French opera Lakme. Half a century ago, as lakme took her steps into freedom, Lakme, first beauty brand was born at a time when the beauty industry was at a nascent Stage. Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Industry that of skincare and cosmetic products. Lakme has grown to be the market leader in the cosmetics industry. Lakme today has grown to have a wide variety of products and services that cover all facets of beauty care, and arm the consumer with products. A brand that has over 5 decades talked of beauty is none other than Lakme. Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks from the early 80’s. Lakme also understands the importance of maintaining and accentuating a women’s natural beauty. For this it has introduced a range of skincare products from 1987. These ranges have been constantly innovated to bring specialized beauty care with a unique blend of understanding of women of all ages, today, Lakme is all setting trends and dominating the fashion arena. What girls want? -Lakme has a wide range of products in color cosmetics that bring visible results. To add to this vast is a range of specialized skin care products for the discerning women. Keeping skin looking healthy and glowing is also a part of looking great...
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...World Journal of Social Sciences Vol. 1. No. 3. July 2011. Pp. 1-15 Cosmetic Accounting Practices in Developing Countries: Bangladesh Perspectives Asif Mahbub Karim 1 , Rehana Fowzia 2 and Md. Mamunur Rashid Cosmetic accounting is a process whereby accountants use their knowledge of accounting rules to manipulate the figures reported in the accounts of a business. This study expresses the views of External Auditors, Internal Auditors, and the Accountants on causes, techniques, effects and solution for Cosmetic Accounting. To achieve these purposes total 108 respondents have been surveyed. Findings from descriptive statistics reveal that the perceptions of three categories respondents are different about the various aspects of cosmetic accounting .It also shows the opinions of internal auditors, external auditors and accountants raised some concerns as to whether these circumstances will last. 3 Field of Research: Accounting. Keywords: Cosmetic Accounting, Accountants. External Auditor, Internal Auditor, 1. Introduction Creative accounting is referred to also as income smoothing, earnings management, earnings smoothing, financial engineering and cosmetic accounting. The preferred term in the USA, and consequently in most of the literature on the subject is „earnings management‟, but in Europe the preferred term is „creative accounting‟ and so this is the term that will be used in this paper. It should be recognized that some accounting manipulation involves...
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...INTEGRATED MARKETING COMMUNICATION DESIGN FOR XA COSMETICS BASED ON ANALYSIS OF SEGMENTING, TARGETING, AND POSITIONING IN BANDUNG By tikachu ABSTRACT The objective of marketing is recognizing product offered to customer. A producer must encode message about the product offered effectively because it will influence the effort in reaching objective of marketing itself. In other words, a producer must do marketing communication, which can be defined as means which is used by organization to inform, persuade, and remind customer (directly or indirectly) about the product offered (Kotler & Keller, 2007b). Strategy of integrated marketing communcation has close relationship with segmenting, targeting, and positioning. PT. X is one of industries which has core business in cosmetics. They produced few brands of cosmetics, such as XA and XB. Marketing communication activities of this company in promoting XA are through cosmetic agents, over-the-counter, and special cosmetic shop in traditional market. Now, they are performing highly to participate in public relation activities, especially music contests and seminar. Selling level of XA in Bandung hasn’t reached target which is wanted by PT. X marketing team. They think it is caused by performance of marketing communication that hasn’t showed maximum effort. Besides, there are other brands that have same target market with XA (women, 25-45 years old). PT. X has ever done customer social responsibility, but it was just a form...
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...The Body Shop Cosmetics: Evaluating The Influence of Social Media in the Business of Socially Conscious Cosmetics Mbalia Albatul Kamara CAPELLA UNIVERSITY MBA60004 Introduction The cosmetics industry persists because of the female demographics’ need for and quest for a youthful appearance. Thus the use of the Internet to advertise a company’s products and share information with its consumers has made the business industry very accessible to people around the globe. And it has also influenced the means to which companies market their products and communicate with their customers. As such there is no truer industry where digital communications and social media interactions between the customers and their preferred brand is of utmost importance than within the cosmetic industry. According to Richardson, Gosnay and Carroll (2010), E-marketing allows companies to more specifically attract new customers, to adapt to the needs of their customers and most importantly strengthen their brand and reinforce the relationships with existing and new customers. Therefore access to social networks such as YouTube, Facebook and twitter has broaden the scope for digital interactions; these networks allow companies to build their own fan pages for customer interactions where they can ask questions, give feedback, and comment on the company’s activities (Schmidt & Birkhoff, 2013). This paper will examine the cosmetic company: The Body Shop (TBS) and explore the efficacy of...
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...to thank them and all our well-wishers for their relentless encouragement and wholehearted support. We would like to extend our gratitude to our faculty guide, PROF. Arvind Tripathy, KSOM, Bhubaneswar for his constant cooperation and help at every step. . 3 CONTENTS TOPICS PAGE NO. Decalaration 2 Acknowledgement 3 Executive Summary 6 Introduction 7 Review of Literature 8 Objective 9 Research Methodology 9 Data Analysis 10-16 Calculations 17-19 Findings 20 Conclusion 20 Limitations 21 4 LIST OF CHARTS Age and its frequency Shaving cream’s importance and frequency Moisturizer’s importance and frequency...
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... Presented By : Aashik Francis(01) Anand Chaturvedi(09) Anshul Jain(15) Aysha Hazel(30) Delshya Selvaraj(45) Hareesh Gundeeti(55) Introduction Situation Analysis Sa Sa Cosmetics is a very successful Hong Kong based discount cosmetics retailers. The case describes how Sa Sa became successful, culminating in its IPO in 1997. Since then, however, its fortunes have declined somewhat. Most big companies have faced a crisis period after 10-20 years of their induction. We believe that Sa Sa Cosmetics is passing through a similar phase as these big companies. They lost their core competency in discounted retail stores as many new competitors came up with similar models looking at Sa Sa's success in this field. The case discusses recent initiatives that were undertaken to sustain growth momentum. Sa Sa also undertook some marketing research studies. The research findings appear to confirm that Sa Sa may have some major problems. As 2001 comes to a close, Sa Sa contemplates what else can be done to improve profitability and keep on growing. History Sa Sa cosmetics started on April 1st, 1978 in Hong Kong by husband and wife team Simon and Eleanor Kwok, as a simple cosmetic retailer. Soon they realized that discounted store concept had greater possibilities in cosmetic segment and started selling products at a lower margin than its competitors. The company was able to give big discounts to customers because in order to get bigger volume discounts. More than...
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...: Cosmetic surgery on teeangers 1. Both texts do in fact seem to agree in general on the view on cosmetic surgery and query the idea of increased self-esteem. Even though text 1, “Plastic surgery for teens” by Valerie Ulene, focuses more on the surgery and text 2 more on image and self-esteem, they do to some degree share the same angle, problematizing the image issues of teens and the consequences of surgery. The president of the National Research Center for Women and Families, Diane Zuckerman, does for example appear in both articles, due to her relation to the issues. In the first article by Valerie Ulene, she emphasizes the problems of the modern world’s view on beauty and the culture of unrealistic ideals. This is in her opinion one of the primary issues in this topic, and she does as well refer to a study that shows no evidence of improving self-esteem after surgery. Valerie Ulene is querying the surgeons herself, but does refer to the president of the American Society of Plastic Surgeons, Dr. John Canedy, who seems to have a critical view as well on cosmetic surgery among teens, but doesn’t exclude the possibility of improved self-esteem. By this it is crucial in Canedy’s view that the surgeons select the patients carefully. Text 2, “Seeking Self-Esteem through Sugery” by Camille Sweeney does, as mentioned before, also focus on the beauty issues of the modern society and “a culture of celebrity obsession and makeover TV shows”. This is among others expressed through...
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...raised organically are not given hormones or drugs to promote more rapid growth. Also, genetically modified organisms are not used on any organic farms. For lighter definition, "natural" ingredients are derived, in whole or in part, from natural sources with no synthetic compounds while "organic" ingredients are supposed to contain only plant-sourced ingredients that are cultivated without the use of synthetic chemicals, irradiation, or pesticides (PAULA’S CHOICE SKIN CARE). As time goes by some industries use these ‘’organic’’ and ‘’natural’’ concepts to innovate products not only in food products but also in the cosmetic products. And some organic cosmetic industries opened for manufacturing products that is useful, healthier and safer for those who use cosmetic regularly, often, for trial and even for medicinal use. But these ‘’organic’’ or ‘’natural’’ cosmetics have been around for ages, According...
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...A Study on Purchase Pattern of Cosmetics among Consumers in Kerala Dr. Vinith Kumar Nair* Dr. Prakash Pillai R* Introduction Understanding behaviour of consumers is a key to the success of business organizations. Marketing personnel are constantly analyzing the patterns of buying behaviour and purchase decisions to predict the future trends. Consumer behaviour can be explained as the analysis of how, when, what and why people buy. Consumer behavior can be understood as: "The decision process and physical activity individuals engage in when evaluating, acquiring, using, or disposing of goods and services." (Loudon and Della Bitta, 1980). Nowadays, this phenomenon, can also be illustrated in the following way: "activities people undertake when obtaining, consuming, and disposing of products and services" (Blakwell, Minard and Engel, 2001). A study by Voss and Parasuraman (2003) suggests that the purchase preference is primarily determined by price than quality during pre-purchase evaluation. Given explicit quality information, price had no effect on pre-purchase or post-consumption quality perceptions. Instead, post consumption quality evaluations had a favorable impact on price evaluations. Another study by Chernev (1997) analyzed the effect of common features on brand choice and the moderating role of attribute importance. It is argued that when brand attributes differ in importance, with the best value on the most important attribute, thus further polarizing brands’ choice shares...
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