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Important Article on Finance

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Submitted By piyush91
Words 715
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1. Is this a problem / decision / evaluation case, or some combination of these?
According to me, it’s a combination of an evaluation and a decision case. This is because; Fan has to carefully evaluate the intricacies of teaming up with his competitor ProSwitch and then decide if it’s a wise decision for growth and sustainable development of his company. It is essential for him to be able to analyze his current position in the market, his capacity and the offer ProSwitch would put on the table before making any commitment. 2. What concerns do US companies such as Honeywell have about buying components made in China? Is opening a US-based sales office an effective way for Suns to address these issues?
US companies like Honeywell are worried about: 1) As factories are based in China, American clients’ only point of contact is the company’s regional sales person. Also, they have to judge a company and its capabilities on their face value. 2) Secondly, due to vast cultural and language differences, multiplied with distance and time zones made it difficult for local American companies to engage in formulating constructive business relationships. 3) Finally, referring to this case. Honeywell and its products were certified by Underwriter Laboratories ltd , the apex body for certification in its class. Whereas, majority of the Chinese companies (including Sun International) just had an ISO rating. Although, ISO is a renowned agency, Chinese companies should invest in getting a UL certification to be able to be able to access the whole of American market.

By opening a sales office in America, Sun international would be accessible to more American companies looking for business, who were hitherto reluctant due to Sun not having a proper office in the country. Also, having a sales office is classic example of expansion and encouraging

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