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India Daughter

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Submitted By sadaf9999
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If a recent national survey is anything to go by, 85 per cent doctors feel that building stronger immunity is the best possible preventive measure against virus attack on the human body. Healthcare is about educating consumers, and this is what fast-moving consumer goods company Dabur’s “Swasthya Chetna Abhiyan”— a rural health awareness drive — is all about. “In the last three to four years, the environment has become quite hostile, as it has got contaminated with flu, especially swine flu, among others. There is no cure for diseases like flu; it has to disappear on its own. So what’s needed the most is to stay protected,” says Praveen Jaipuriar, category head (health supplements), Dabur India.
For the first time in the six-decade history of its Chyawanprash brand, Dabur has roped in consumers as brand ambassadors. Its Swasthya Chetna Abhiyan has focused on health check-ups, doctors’ sessions on how to improve on immunity, tips on health management, immunity building and fighting fatigue, followed by contests. The awareness campaign has been rolled out across 270 villages and 135 haats of Bihar and Uttar Pradesh, covering nine districts.
“It has identified 30 citizens from villages of Bihar and Uttar Pradesh to form a team of immunity ambassadors. The team included 13 people from rural Uttar Pradesh and 17 from rural Bihar. These immunity ambassadors — chosen after a 135-day mega campaign across UP and Bihar — will be part of an initiative that will spread awareness about building a stronger immunity to fight the rising incidence of flu, viral attacks, infections in their respective villages and districts,” says Jaipuriar.
These 30 rural citizens were selected from over 6 lakh participants across 180 villages in Bihar and 90 villages in Uttar Pradesh. The programme covered six districts of Bihar and two districts of UP.
This is an extension of the ‘Immune India’

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