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Indiabulls

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Indiabulls Real Estate Ltd.
“Focus is the single most important virtue that will lead us to our goals.” Sameer Gehlaut, Chairman, Indiabulls Real Estate Ltd (2007)
If the essence of the Indiabulls story were to be communicated in one word, the word would be “focus”. Indiabulls began its journey as an online brokerage start-up in the year 2000, and within a span of mere 10 years it has become India’s largest retail brokerage firm, and one of the largest non-banking financial institutions in India. The group has achieved unparalleled growth – successfully venturing into real estate business, and power sector as well. Incorporated as the real estate arm of Indiabulls Financial Services Ltd (IBFSL), and demerged in 2006, Indiabulls Real Estate Ltd (IREL) has been involved in project development and construction, project management, investment advisory and other allied services in the real estate space.
Indiabulls Power, incorporated in 2007 as a 100% owned of subsidiary of IREL, was also soon demerged keeping in line IBREL’s strategy of demerging its non-core businesses in order to remain focused. One rationale behind the step was that all companies need to be independent in order to attain focus and to ensure that one balance sheet does not, in any manner, affect the other. The second reason was that the firm did not want to expose their real estate shareholders to project execution risks of the power sector. The third rationale was that power business would eventually be run on a Debt-Equity model with around 70% being the debt component (project level debt, drawn over long durations) 1.
Resource Based View of the Firm
Tangible Resources
Land
Land is one of the most important resources that a real estate firm must possess to survive in the industry. With a land bank of 836.03 acres3 (as of 2012), Indiabulls Real Estate can count on this being one of its key

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