...Q-1: How has indian film industry evolved through ages? A : Indian Cinema has completed 100 years of its inception in this very year. In the last 100years, the cinema has evolved genre wise and also technologically from black and white and silent to coloured and with special sound effect. When we talk about Indian film industries, the current scenario is very different from past due to change in technology. Today Indian film industries playing an important role in Indian economy. We can divided Indian film industries into four major parts according to ages. 1. 1920-1950 (The early days of Indian cinema) 2. 1950-1960 (A golden age of Indian cinema) 3. 1970-1980 (The angry young man awakens) 4. 1990-2000 (Bollywood gains global popularity) 1- 1920-1950 Those days was starting days of Indian cinema. At that time in 1913 the first Indian silent film Raja Harishchandra´ was produced by Dhundiraj Govind Phalke who is known as Dada Saheb Phalke. The most remarkable thing that happened in Indian film industries was in 1931 ,when india‘s first talkie , Alam Ara ´,directed by Ardesh Irani was realesed. Ist colour film was Kisan Khaniya´ in 1937. 2- 1950-1960 All time most popular films was produced during this period like Rajkapoor’s Awara in 1951, Guru Dutt’s Pyaasa in 1957, Kagaj ke Phool in 1959. Also some most momentous films of this period were Mughaleazam, Sahib Biwi aur Ghulam, Guide, etc. 3- 1970-1980 This decade was dominated by artist like Rajesh...
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...Effectiveness of Brand/product Placement in Films and A Comparison between Brand Placements in Hollywood and Bollywood films Pulidindi Venugopal, Avinash Inuganti, P. Harsha Vardhan, Vedika Kashyap Abstract: The advertisements of products/brands in televisions are experiencing skipping of channel and the marketers finding it difficult to promote their brands or products, effectively. So the marketers are now finding new media to promote their products/brands. One of those media is films. This paper studies the effectiveness of brand placement in films in the minds of consumers, especially in Hollywood and Bollywood films. Key words: Brand placement, Hollywood films, Indian films, Product placement Introduction: India is the world’s biggest film industry and product placement in Indian films is relatively a new concept and films are now turning out to be a powerful media for promoting the brands (Pavan C Patil and P L Bisoyi, 2012). Product/brand placement is defined as “A paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie or television program” (Balasubramanian, 1994). Majority of the product placements are of display and dialogue product placement. Most of the product placements are taken for instance, for which, they are not paid (Alex Walton, 2009). Generally, the duration, number of types of product placements and level of product placement, that is, it may be positive...
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...Cinema is a changed of expression and communication. It was invented by Edison, an American scientists. The cinema plays on important role in the social, moral, political and economic life. D.G. Phalke produced the first Indian silent film, Raja Harishchandra in 1913. The era of talkie films started in 1931 with the producing of Alam Ara. India is the largest producer of feature films in the world. The films are certified by the Central Board of Film Certification. Cinema is a source of entertainment, knowledge and employment. However, the sex and violence portrayed contaminate the minds of the people. The objective of films should be to educate, modify and to bring unity and harmony among the people. Cinema is a film i.e... a story etc. recorded as set of moving pictures to be shown on screen of a theatre house and television. It is a channel of expression and communication. The cinemas one of the most important inventions of modern science. It was invented by Dison, An American scientist. It is a medium of instruction as well as recreation. The cinema plays an important role in the social, political, educational and moral life. The history of Indian cinema began with the production of Pundalik by R.G. Torney and N.G. Chitre in 1912. This was followed by the production of Raja Harishchandra by Dhundiraj Govind Phalke in 1913. The latter is the first Indian silent film. D.G. Phalke is considered the father of Indian cinema. Women at that time were not allowed to perform in...
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...exist for an individual motion picture, including picture, picture show, and most commonly, movie. Additional terms for the field in general include the big screen, the silver screen, the cinema and the movies. Films are produced by recording actual people and objects with cameras, or by creating them using animation techniques and/or special effects. They comprise a series of individual frames, but when these images are shown rapidly in succession, the illusion of motion is given to the viewer. Flickering between frames is not seen due to an effect known as persistence of vision, whereby the eye retains a visual image for a fraction of a second after the source has been removed. Film-A true art-form:- Film is considered by many to be an important art form; films entertain, educate, enlighten and inspire audiences. The visual elements of cinema need no translation, giving the motion picture a universal power of communication. Any film can become a worldwide attraction, especially with the addition of dubbing or subtitles that translate the dialogue. Films are also artifacts created by specific cultures, which reflect those cultures, and, in turn, affect them. Historical Background:- The history of film is an account of the historical development of the medium known variously as cinema, motion pictures, film, or the movies. The history of film spans over 100 years, from the latter part of the 19th century to the present day. Motion pictures developed gradually from a carnival...
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...With increasing incomes of the common man and broad room for expansion, industry representatives and analysts say that the film and entertainment sector has remarkable potential for growth. Movie production tycoons are aiming to develop content and partnerships to conquer both domestic and international audiences. Demand and Supply The Indian film industry produces roughly twice the number of movies as the American film industry, and sells 2.5 times the number of box office tickets as the U.S market. However, the Indian film industry box office revenues have been under the scanner; in 2008 Indian films earned only USD 1.6 billion compared to Hollywood's USD 9.7 billion, though ticket prices in India are less expensive than those in the U.S. or Europe. Factors affecting the mismatch: This scene is attributed to screen penetration and consumer spending still being considerably less as compared to the global scene. India is still a very price-conscious market. Also, cinema business is a tertiary demand and is the last in the chain of decision-making from a consumer’s perspective. However, demand for luxury goods, cinema tickets are said to be extremely elastic – consumers like to cut down on expenses on these when the prices rise. Demand also largely depends on the current market situation of other necessary products as well as the share of disposable income of the common man. The industry also has a limitation that the supply cannot be stepped up within a very...
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...in conversation with the best minds in the world for the second consecutive year. BLF bridges the gap between English literature and other regional languages also helping youth to clasp the idea in understanding the power of sound knowledge. The event was spread over for three days at Crowne Plaza, Velankani Park, Electronic City, Bangalore. The Festival was fusion of folk performances, celebrating 100 years of cinema in India, workshop from many renowned speakers and literates -talking about the blend of culture, Classical music and much more. BLF gave the opportunity to mingle with the finest minds of India from inspirational master like Gulzar, Prasoon Joshi to hearth throbbing Farhan Akthar. The Festival endeavors to become an annual flagship event in the Indian and international literary circuit and would provide an ideal platform for urban young thinkers, writers, authors and lovers of literature to meet, discuss and exchange thoughts and views thereby enlarge the scope of literature. DAY-1 A new track this year is one commemorating 100 years of Indian cinema with a discussion on the adaptation of biographies to bio-pics. This track features actor Farhan Akhtar, director Rakeysh Omprakash Mehra and lyricist-writer Prasoon Joshi. Film critics such as Baradwaj Rangan, M.K. Raghavendra and Bhawana Somaaya also participated. Like last year, this time too a section of panel discussions are focussed on Kannada literature, with a “special focus” on oral literary languages...
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...attracting a large mass of International audience, it has earned for itself a global interest which is expected to fuel the growth of the Industry. This report presents an analysis of the recent development, both international and domestic, in the Industry which have come as a result of intensive adaptation to the latest technologies and the care it has taken to ensure that it always move towards globalization and corporatization .It also experiences the entry of major corporate companies, thus expanding the current size. INTRODUCTION The Indian Entertainment Industry has become one of the fastest growing sectors of the country’s economy. Over the past decade, India has been the second fastest growing economy in the world. The major global corporations opine that it will become a key market in the years to come, sweeping the global Entertainment world with its unlimited potential. As the Indian economy continues to perform strongly, the Indian middle class will also expand significantly. It is the growing consumer class with an increasing affinity to Entertainment that drives the Industry. This has resulted in an increase in the expenditures on entertainment. As a result of which the advertising revenues have also been on the rise. India is witnessing the growth of multiplexes that offer better viewing experience to the customers. The advent of many eminent players such as PVR, INOX, Satyam Cineplexes, and Shringar Films into the Industry has almost the changed the customer preferences...
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...PVR Limited Management Discussion and Analysis The following Management Discussion and Analysis Section should be read in conjunction with the financial statements and notes to accounts for the period ended 31st March, 2012.This discussion contains certain forward looking statements based on current expectations, which entail various risks and uncertainties that could cause the actual results to differ materially from those reflected in them. All references to “PVR”, “we”, “our”, “Company” in this report refers to PVR Limited and should be construed accordingly. to increase. (Source: FICCI- KPMG Indian Media and Entertainment Report 2012) 1. Largest Industry - The Indian film industry is one of the largest globally with a history of steady growth. With films being the most popular form of mass entertainment in India, the film industry has witnessed robust double-digit growth over the past decade. Industry Structure & Development 2. Demographic scenario supports long-term fundamentals: Due to favorable demographics (75% of the country’s population is below the age of 35) and economic conditions in India, coupled with consumers willing to spend more on a variety of leisure and entertainment services, the filmed entertainment business is set to grow in the years to come. 3. Under screened market: When compared to global benchmarks such as USA, UK, France, Spain, India is a significantly under screened. Mumbai and Bangalore have...
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...COMPETITION CONCERNS IN FILM INDUSTRY 2013 A RESEARCH PROJECT ON COMPETITION CONCERNS IN FILM INDUSTRY UNDER THE GUIDANCE OF DR. K.D. SINGH DEPUTY DIRECTOR (LAW) COMPETITION COMMISSION OF INDIA BY TULIKA SINGH, VTH YEAR STUDENT OF B.A. L.L.B. (HONS.) AT CHANAKYA NATIONAL LAW UNIVERSITY, PATNA COMPETITION COMMISSION OF INDIA Page 1 DISCLAIMER COMPETITION CONCERNS IN FILM INDUSTRY 2013 This project report has been prepared by the author as an intern under the Internship Programme of the Competition Commission of India for the period of one month from 7th January 2013 to 31st January 2013, for academic purposes only. The views expressed in the report are personal to the intern and do not reflect the views of the Commission or any of its staff or personnel and do not bind the Commission in any manner. This report is the intellectual property of the Competition Commission of India and the same or any part thereof may not be used in any manner whatsoever, without express permission of the Competition Commission of India in writing. COMPETITION COMMISSION OF INDIA Page 2 ACKNOWLEDGEMENT COMPETITION CONCERNS IN FILM INDUSTRY 2013 This research project is undertaken by me as a part of Internship programme of Competition Commission of India. Dr. K. D. Singh, Deputy Director (Law) at CCI guided me through this project. His invaluable inputs and suggestions are deeply acknowledged. Library Staff of CCI also helped me throughout the internship period...
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...Com118 A99 HW #3 Part 1 Italian Neorealism is influenced by economic, political and cultural factors. It is founded by young generations trying to break free from conventions of ordinary Italian cinema. After the war, the economy of Italy was not in good condition which pushes filmmakers to think of ways that would let them create films with having low budget, so the film location for shooting was the actual location and avoided three-point lighting. It reveals the social condition of Italy, so it has unhappy endings, so films under this film movement mirrors the society by telling people what was happening. Being able to show reality and the burdens of people, it caught the attention of the mass.” The Bicycle Thief” is one of the masterpieces of Vittorio de Sica which received an Academy Honorary Award in 1950 which is also deemed the greatest film of all time by Sight and Sound magazine’s poll of filmmaker and critics. This movement continues to influence numerous filmmakers, one of them is an Indian filmmaker named Roy Bimal who’s famous for his realistic and socialistic films like Do Bigha Zamin, which he did after watching “The Bicylcle Thieves ”,Parineeta, Biraj Bahoo, Madhumati, Sujata and Bandini and same with Vittorio de Sica, he was one of the most acclaimed Indian filmmakers of all time who won numerous award for his work including Filmfare Awards, two National Film awards, and international Prize of the Cannes Film Festival, Madhumati won 9 Filmfare Awards...
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...Film Final Evaluation Essay By Armando Khan Orientalism is something that has shaped the world. It has created the way we see culture. More than that it has placed culture in boxes and has probably led to the awareness of culture. By saying this I mean that the only reason we hold culture in such importance is because of difference. And that difference is caused by the wonder of orientalism. Orientalism is the portrayal off something mostly in a cultural context, in order to show a difference as well as to display something exotic. It overlooks similarities and is used to attract. This attraction comes from the exoticness for we are always attracted to something that seems distant from the mundaneness of our existences. With that being said, what also contributes to the attractiveness of orientalism is that orientalism can be seen by many as an escape. A place where taboos do not exist and one can break free of the shackles of society. Orientalism seemed to be most striking when depicted visually. Whether it be the nubile young boy on the cover of a book. Or a nude Chinese women on a placard , it was a subject of visual intrigue and something ,many in the west could not resist. This is probably why it was used in film which is what I shall get into later. Orientalism first came about with depictions of Arabic and Islamic regions. It became the norm as how this particular culture was to be viewed. This however overlooked the fact that there might have been styles that were...
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...attack at once.) The audience erupts at the end of the painfully (er, coat please) long fight sequence, hooting, whistling, and generally losing their minds. God bless them. The actor, who anyway can’t distinguish between the 36 similar movies he has done in the past, signs yet another movie where all he has to do is take off his shirt and make this constipated look on his face – and cha-ching – 2 crores in his pocket. The director and the producer laugh their way to the bank, wondering how they got this lucky. I just can’t figure out whether to laugh or to cry. Neither probably. I’ve heard that rat poison is pretty effective. With Bollywood happily cruising downhill, one wonders what role the general public plays in the heroic decline of Indian cinema. Just the day before, I sat down and tried to watch Mere Baap Pehle Aap. With Genelia D’Souza acting totally out of character, a non-existent plot, and a script which should have been read once and then used as toilet paper, it is safe to conclude that this movie fully merited consuming two and half hours of my life. Another important aspect of Bollywood, which I am proud to point out is how it is completely original. No sir, there is absolutely no ripping off involved. It is just not part of our...
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...has seen it all. Bollywood, the Hindi-language industry in Mumbai is considered by many to be the heart of the Indian film industry. Although the format of Bollywood films has changed over the years, a typical film is melodramatic; long (three to four hours); filled with song and dance numbers, elaborate sets, and brightly colored costumes; and based on traditional values such as family and religion. India is the largest producer of films in the world and very old film industry in the world which originated around about 103 years ago. In 2009 India produced a total of 2,961 films on celluloid that includes a staggering figure of 1,288 feature films. Indian film industry is multi-lingual and the largest in the world in terms of ticket sales and number of films produced. However, due to high taxes and low prices, It ranks 5th largest in terms of revenue. The industry is supported mainly by a vast film-going Indian public, and Indian films have been gaining increasing popularity in the rest of the world—notably in countries with large numbers of expatriate Indians. For Indian film makers, reaching out to audiences outside of India seemed to be a lucrative route to take. Going global could translate into greater sales, higher profit margins and added visibility. However, globalization did not come without its problems. Many wondered how much of the content of Indian films would need to be changed if they were to...
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...CONTENTS Media, messages and styles used by Indian marketing communicators of Films 1. Overview of Indian Film Industry and Market 2. 4Ps concept applied on the movie industry as a whole 3. Overview of the film making business 4. Classification of movies from a producer’s or distributor’s point of view 5. Classification of movies as products 6. Publicity of movies 7. How different media is used for publicity of movies? 8. Alterative marketing methods 9. Music as a promotion tool 10. Hollywood marketing strategies in India 11. Messages and styles used for promotion of films 12. Bibliography Objective: To find out the Media, messages and styles used by Indian marketing communicators of Films. Methodology The project is based on secondary data information, as a source of secondary data various websites, movie magazines and marketing journals are used. Abstract: Bollywood, which contributes 27% of entertainment revenues, is changing from a fragmented industry to a few stalwart organisations who occupy all parts of the value chain starting from production to distribution. The article explores the new emerging trends in innovative movie promotions in the industry. The changing paradigm of its viewer ship and the increased role of NRI clusters is leading to a structural change in the way business is done in ‘Bollywood’. Overview of Indian Film Industry and Market India is the world's...
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...Cinema of France From Wikipedia, the free encyclopedia See also: French comedy films Cinema of France | Gaumont palace in Paris, c.1914 | Number ofscreens | 5,653 (2014)[1] | Main distributors | Twentieth Century Fox(14.6%) Warner Bros. (9.8%) UGC (6.9%)[1] | Produced feature films (2014)[1][2] | Total | 258 | Animated | 9 (3.49%) | Documentary | 37 (14.34%) | Number of admissions (2014)[1][2] | Total | 208.9768 million | National films | 91.26 million (44.4%) | Gross box office (2014)[1][2] | Total | €1.33 billion | National films | €563.01 million (43.1%) | Cinema of France refers to the film industry based in France. The French cinema comprises the art of film and creative movies made within the nation of France or by French filmmakers abroad. France is the birthplace of cinema and was responsible for many of its significant contributions to the art form and the film-making process itself.[3] Several important cinematic movements, including the Nouvelle Vague, began in the country. It is noted for having a particularly strong film industry, due in part to protections afforded by the French government.[3] Apart from its strong and innovative film tradition, France has also been a gathering spot for artists from across Europe and the world. For this reason, French cinema is sometimes intertwined with the cinema of foreign nations. Directors from nations such as Poland (Roman Polanski, Krzysztof Kieślowski, and Andrzej Żuławski), Argentina(Gaspar...
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