...Executive Summary- Analysis and Conclusion BUS499- Business Policy & Strategic Solutions Executive Summary – Environmental Analysis The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players, such as Yamaha, Suzuki, and Honda, generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight motorcycle market are based on several factors; price, quality, reliability, styling, product features, customer preference, and warranties. Harley’s first segment is the motorcycle and related products business. It included designing, manufacturing, and selling primarily heavyweight touring and custom motorcycles and offering a broad range of related products that included motorcycle parts and accessories and riding apparel. The custom products charge a higher price because of its features, styling, and high resale value. Their target market is mainly in US. By the end of 1997, they have an approximate 48.3% share in the US market, 6.1% share in European, and 16.5% share in Asia/Pacific. New competitors have entered the marketplace because demand for the motorcycles has exceeded production. The demand is prospected to grow in the future, and the switching cost is low. A host of internal and external factors influence a firm's choice of direction and action and, ultimately, its organizational structure and internal...
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...complete service. | |So step into this grand world of wheels and speed ride all you ever wanted to know about Cars and Auto in india. | |Commercial Vehicles | |[pic][pic] | | | |One wonders how well founded is the correlation that one is tempted to draw between India's post-independence history and the | |evolution of commercial vehicles industry in the country. The rapid growth that marked the commercial automobiles' sector | |after independence can be, to a great degree, seen as a fruition of...
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...terms of volumes. It offers motorcycles in all the 3 segments, i.e. segments—CD Dawn and CD Deluxe in entry; Splendor, Passion and Glamour in executive; and Hunk, Achiever, CBZ and Karizma in premium. It also sells Pleasure in the ungeared scooter segment. The company is listed on BSE & NSE. About the Two Wheeler Segment: The Indian Two-Wheeler is a growing segment, with strong double digit consistent growth. It is one of the most resilient sectors, unaffected by adverse factors impacting the automobile industry. Industry Volumes (MM) 2008 2009 2010 2011 2012 Motorcycles – Domestic 6.07 6.24 7.34 9.02 10.09 Motorcycles – Exports 0.84 1.07 1.10 1.48 1.86 Scooter (Domestic) 1.12 1.19 1.46 2.07 2.56 (Source: ICRA) Analysts predict the industry growth as follows, with a decrease in the growth at 0.2% p.a. Industry Growth p.a. Bear Base Bull Motorcycles – Domestic 5% 10% 14% Motorcycles – Exports 17% 20% 22% Scooter (Domestic) 18% 20% 25% Hero – Key Operating Indicators: Hero Volumes (MM) 2008 2009 2010 2011 2012 Motorcycles – Domestic NA 3.53 4.29 4.93 5.65 Motorcycles – Exports NA NA 0.09 0.11 0.13 Scooter (Domestic) NA NA 0.21 0.36 0.46 Total 3.32 3.72 4.60 5.40 6.24 Installed Capacity 3.40 5.20 5.40 6.15 6.35 (Source: Annual Reports) Installed Capacity: As on 31st March 2012, Hero has an installed capacity of 6.35 million units across 17 different products in Motorcycles and Scooters. © 2012: All...
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...Contents 1. Introduction 3 2. Harley Davidson Overview 4 2.1. Harley-Davidson Current Strategy 4 2.2. Resources And Capabilities 5 3. Industry Analysis 6 3.1. Porter’s Five Forces Model 6 3.2. International Competitive Environment 7 4. SWOT Analysis 9 5. Forward strategy recommendation for Harley-Davidson 10 6. Conclusions 12 6. References 13 1. Introduction This report is based on Harley-Davidson, Inc., case study. The aim of this report is to analyse industry and international competitive environment where Harley-Davidson is operating in. One must apply and fully analyse theoretical concepts and frameworks in order to fully comprehend how Harley-Davidson is differentiate itself in the international competitive environment and what strategies is using to achieve higher market share. The empirical material is being analysed by exploring the general information of Harley-Davidson company itself, following by the industry and competitive environment analysis, review of SWOT theoretical framework. Finalising with the recommendations of forward strategies for the Harley-Davidson related with planning, designing and leading this company for future success. The report ends with an outlook within the company, observations made by implementing different methodology and a conclusion. 2. Harley Davidson Overview Harley-Davidson is one of the oldest motorbike companies in USA. Each of its motorcycles are steeped in tradition and...
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...achieved targets 5 Changes in the production aspect 6 Changes in the quality control aspect 7 Core competencies 9 Customer #1 9 Challenging Spirit 9 Team-work 9 Frank & Fair Organization 9 COMPETITIOR’S ANALYSIS 10 FORECASTING 11 REFERENCES 13 INTRODUCTION Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)". IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles for both domestic and export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc),MT01 (1,670cc),YZF-R1 (998cc), FZ1 (998cc),YZF version 2.0(150cc),Fazer (153cc),FZ-S (153cc), FZ16 (153cc), SZ-R (153cc), SZ & SZ-X (153cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc). India Yamaha Motor inaugurated New Plant at Surajpur (Greater Noida) The new Surajpur plant has been inaugurated by Mr. T.Kazikawa C.E.O & MD Yamaha Global on 6th July 2009, which have capacity...
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...TATA NANO 1. Executive summary Tata Nano is the first car to be said to be the common man's car. It is sold in home country India around Rs 1-lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It's Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People car” which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of lunching, it has received 5500 booking. The s keep increasing every day since the launching. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can be made vide these distribution centres or its web site. 2. SITUATION ANALYSIS Tata Motors Limited is India's largest automobile company, with...
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...Bajaj Auto operates in all the segments of the two wheelers industry. As a percentage breakup of revenues in FY 2000, 39% was earned through sale of scooters, 22% through motorcycles, 7% via step-thrus, 23% from three wheelers and 3.4% from mopeds. The company is a major player in the 3-wheeler market with almost 81% market share in the year 2000. Traditionally the focus of Bajaj Auto was in the scooters segment in the two wheelers market. But, of late, due to decline in the scooters volume due to shift in consumer preferences, the company has been shifting its focus towards the other high growth segments in the two wheelers. The business mix of Bajaj is constantly changing in line with the changing trends in the two-wheeler market. Now it is is looking towards the motorcycles segment which is expected to witness high growth rates in the future. It is trying hard to cope with the new trends. The unfavorable sales mix due to shift in the consumer preferences from scooters to motorcycles and from step-thrus to scooterettes was instrumental in lowering the margins for Bajaj Auto. To tackle the growing competition and shift in the consumer preferences, Bajaj is entering aggressively into the motorcycles segment to improve its topline growth. In a bid to sustain and expand market share, Bajaj has been increasing its adspend in the recent years apart from offering attractive discounts and incentive schemes to boost sales. The business environment in the two wheelers market has...
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...others? Studies have shown that those who prefer to ride motor cycles have a higher chance of getting involved into an accident. Throughout this article, we will analyse different reasons and statistics that support this notion. Motorcycles are often seen as a dangerous mode of transportation due to their less than safe structure. Unlike cars, a motorcycle requires immaculate balance and a sharp precision of senses. Due to its nature, small size and speed, motor cycles have a high probability of injuring its riders. The first really successful motorcycle was built in 1901. The people who built it were Michael and Eugene Werner. They adopted the classic style of motorcycle that is used today with the motor between your legs and underneath the gas tank. The word "motorcycle”, wasn't really even used until the end of the twentieth century. Motorcycle meant and bicycle or tricycle with an engine. Some of the kinds of motorcycles were two-wheeled bikes, three-wheeled bikes, mini-bikes, mopeds, and motor scooters. The motorcycle is a popular form of transportation for many reasons, it is cheap compared to a car or van, it is highly fuel efficient, compact, and is capable of great acceleration. With over13.5 million motorcyclists in the India, the motorcycle makes up about 30% of registered vehicles. In the late 90s the total number of motorcyclists was around...
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...Approach will be followed. First, Harley should consider macro factor that can influence marketing plan. These will be evaluated with PESTEL analysis. Second, the company has to take insight on motorcycle industry of UK to examine competitiveness and long-term business prospects (Elliott, and Patton,1996). Porter’s Five Forces Model will analyze the industry. Finally, a SWOT analysis will be done to determine company’s suitability and vulnerability with UK market. So, the analytical framework will be as below. Figure 1: Framework for environmental Appraisal 1.1PESTEL Analysis The following factors will be considered as influential in PESTEL analysis. More factors will be included which management consider very important to take a strategic marketing decision. 1.1.1Economic Factors Economy of UK is rebounding after recession, which is again restoring consumers’ confidence for purchasing luxury product. Trading Economics (2013) stated The economy in second quarter of 2013 is growing .3% more than in 2012. The following chart will show the recovery of UK economy from fragile situation. Figure 1.2: GDP growth rate of UK Beyond economic parameter, the duty over foreign firm’s motorcycle export to UK is 6% where in addition to that VAT will be 20% on foreign motorcycle. Trading Economics (2013), depicts in the below graph the exchange rate of dollar is becoming stronger against British Pound. Figure 1.3: GBP against USD 1.1.2 Political Factors As a developed...
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...out on the streets of Mumbai (then Bombay) in 1898, the Automobile Industry of India has come a long way. During its early stages the auto industry was overlooked by the then Government and the policies were also not favorable. The liberalization policy and various tax relief by the Govt. of India in recent years has made remarkable impacts on Indian Automobile Industry. Indian auto industry, which is currently growing at the pace of around 18 % per annum, has become a hot destination for global auto players like Volvo, General Motors and Ford. A well developed transportation system plays a key role in the development of an economy, and India is no exception to it. With the growth of transportation system the Automotive Industry of India is also growing at rapid speed, occupying an important place on the 'canvas' of Indian economy. Today Indian automotive industry is fully capable in producing various kinds of vehicles and can be divided into 03 broad categories: Cars, two-wheelers and heavy vehicles. ← The first automobile in India rolled in 1897 in Bombay. ← India is being recognized as potential emerging auto market. ← Foreign players are adding to their investments in Indian auto industry. ← Within two-wheelers, motorcycles contribute 80% of the segment size. ← Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%). ← Tata Motors dominates over 60% of the Indian commercial vehicle market. ← 2/3rd of auto component production...
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...Polaris Industries, Inc. RATIOS Liquidity Polaris Current Ratios Current Ratio 2011: $878,676/$615,531 = 1.43 Current Ratio 2010: $808,145/$584,210 = 1.38 Current Ratio 2009: $491,500/$343,074 = 1.43 Debt to Assets Ratio 2011: $727,968/$1,228,024 = 0.59 2010: $690,656/$1,061,647 = 0.65 Profitability Return on Sales 2011: $227,575/$2,656,949 = $0.08 2010: $147,138/$1,991,139 = $0.07 2009: $101,017/$1,565,887 = $0.06 Growth 5 yr. annual growth – 13.35% 5 yr. revenue growth – 9.91% 5 yr. dividend growth – 7.74% 5 year EPS growth – 18.68% Investments Dividend Yield - $1.35/$79.90 = 1.6% (using 2011’s annual divided) Yamaha Current Ratios Current Ratio 2011: $561,205/$366,415 = 1.53 Current Ratio 2010: $639,028/$365,131 = 1.75 Current Ratio 2009: $620,800/$379,698 = 1.63 Polaris Industries Inc. OVERVIEW Polaris Industries Inc. is an international manufacturing company with a variety of product that falls under a general category of motorsports. They are based out of Medina, Minnesota and are one of the leading competitors in the industry. Their product line consists of snowmobiles, all-terrain vehicles (ATV’s), off road vehicles (ORV’s), and neighborhood electric vehicles (NEV’s), with a subsidiary company that produces motorcycles. The origin of what would become Polaris Industries started in the 1950’s. It began with Edgar Hetteen and business partner David Johnson. Edgar and David were partners in a business that specialized in building agricultural...
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...ICRA RATING FEATURE TWO-WHEELER INDUSTRY: GROWTH DRIVERS INTACT Contacts Anjan Ghosh aghosh@icraindia.com (+91-22-30470006) Subrata Ray subrata@icraindia.com (+91-22-30470027) Jitin Makkar jitinm@icraindia.com (+91-124-4545368) Overview The Indian two-wheeler (2W) industry has shown a strong volume growth over the last two-years, having grown by 25% in 2009-10 and 27% in 2010-111 to reach 13.3 million units. This strong double-digit growth has been driven by multiple factors. One reason, of course, is statistical as this period of high double-digit growth has showed up after a rather sedate previous two years, when the 2W industry volumes had shrunk by 5% in 2007-08 and had grown by a mere 5% in 2008-09. In addition to the contribution of pent-up demand, the 2W industry growth over the last two years has been supported strongly by various underlying factors including India’s rising per capita GDP, increasing rural demand, growing urbanization, swelling replacement demand, increasing proportion of cash sales and the less measurable metric of improved consumer sentiment. Going forward, ICRA expects the 2W industry to report a volume CAGR of 10-12% over the next five years to reach a size of ~21-23 million units by 2015-16 as it views the fundamental growth drivers comprising of expected steady GDP growth, moderate 2W penetration levels, favourable demographic profile, under developed public transport system and utility quotient of a 2W - to be intact. Additionally, the...
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...A REPORT ON THE INDIAN TYRE INDUSTRY By Harsha Verma 09BSHYD0310 Nehal Basedia 09BSHYD0509 Prabani Phukan 09BSHYD1064 Jitendu Kumar Dixit 09BSHYD0336 Sandeep Kumar Gupta 09BSHYD0733 Date of Submission: September 03, 2010 The Indian Tyre Industry 2010 TABLE OF CONTENTS Acknowledgement ............................................................................................................... 4 Executive Summary .............................................................................................................. 5 Introduction .......................................................................................................................... 7 Purpose of Report ....................................................................................................................................................... 7 Scope of the Report .................................................................................................................................................... 7 Phase I: Industry Analysis ................................................................................................................................. 7 Phase II: Test of Efficiency of Market .......................................................................................................... 7 Phase III: Company Analysis ............................................................................................................................ 7 Scope of Study...
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...MRF tyres to be regarded as the numero uno in the tyre industry. The report also highlights some weaknesses that they need to address as a tyre company and lists out various challenges that lay in their path ahead. Apart from MRF tyres, an overall summary of the tyre industry has also been given to give a background to the analysis. Contents Automobile & Tyre Sector and Company Overview 1 Automobile industry 1 Tyre industry 1 Evolution of industry 1 Technological evolution 2 Radialization of truck tyres in India 3 Classification of tyres 3 Cartelization accusations 3 Company Overview 4 Situation Analysis 5 Competitor Analysis 5 Apollo Tyres 5 JK Tyres 5 CEAT 6 Resources & Capabilities (2014) 6 Campaigns 6 Customer Analysis 7 Distribution channels 7 Market size and potential growth 7 Customer survey highlights 7 Perceived risks 8 Dealers’ survey 9 Company Analysis 9 SWOT Analysis 10 Strengths 10 Weaknesses 10 Opportunities 10 Threats 10 Challenges faced by MRF 11 Going Global 11 Incentives for dealers without hurting margins 11 Creating online presence 11 Widening gap between domestic natural rubber production and consumption 11 Options & Recommendations 12 Going global 12 Creating online presence 12 Incentives for dealer without hurting margins 13 References 14 Automobile & Tyre Sector and Company Overview Automobile industry The automobile sector of India...
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...Introduction Company Overview Walton a brand of R.B Group of Industries is a conglomerate based in Dhaka, Bangladesh. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Walton brand. The subsidiaries include Walton Motors, Walton Mobile and Walton Electronics. Walton produces electronics, motor vehicles, and telecommunications products. R.B Group of Industries was founded by S.M Nurul Alam Rezvi in 1977 as a trading company. Over the next three decades the group diversified into steel, textiles, electronics and automobiles. Walton entered into the steel industry in late 1970s and the electronics and automobiles in early 2000s; these areas would drive its subsequent growth. Since the 2000s Walton has expanded towards electronics and automobiles and these became its most important sources of income. Walton is one of the highest taxpayers in Bangladesh and has a strong impact on country's economy. It was awarded for its export revenues. Walton received awards at the 2013 Dhaka International Trade Fair (DITF), including one for paying the most taxes. VISION 2020 Its vision is to lead through innovation, technology and product that inspire consumers with aspiration for creating a better world full of digital experiences. WALTON wants to be recognized as a global leader delivering products with pride in this industry through excellence. WALTON will continue to build on top of its achievements with new technology and expertise to...
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