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Indian Target Market Research

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Submitted By KalyaniC
Words 826
Pages 4
Target Marketing A target market is a bunch of customers against which a business has planned to aim its marketing efforts and finally its merchandise. A properly defined target market is the key element to a successful marketing strategy (Florencia, 2009). Target marketing is an excellent utilization of your most valuable resources; time and money, for the generation of additional revenue.
Importance of the Target Marketing
Chances of a successful business aggrandizes only with the increase in the vivid vision of an expected customer base. On defining the target customers, you can
• Properly determine if enough potential customers are available for your business (in short, evaluating if there is sufficient demand for your products or services)
• Tweak your ideas of business to better meet the requirements of your potential customer base
• Furnish your products and services to better meet your the requirements of your customers and wishes
• Target your marketing efforts to focus your most promising customers
• Design your marketing messages in a right fashion using the right tone, language, and attitude to best appeal your substantial prospects. Defining a target market will not restrict your business. New entrepreneurs at times resist defining a target customer base, keeping in mind that it might restrict the business or minimize the number of potential customers. This is a misconception. Understanding the target customers does not hold your business back from acquiring customers that are inappropriate for the target profile. If, under any circumstances, such a customer approaches your product or service, you will still be available (Prentice-Hall, 1987).
Defining a target market and target customer base will develop the parameter of cost efficiency. Till the time, you have abundant marketing resources; it is pretty much effective to channelize your

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