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Submitted By SoniyaAgnihotri
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Promotional Activities of Indian Tourism v/s Other Countries
Course: International Marketing Management Indian Institute of Foreign Trade, New Delhi Executive Post Graduate Diploma in International Business (EPGDIB 2012-14) Topic: Promotional Activities of Indian Tourism v/s Other Countries Faculty: Prof. Rakesh Mohan Joshi

Submitted By: Soniya Agnihotri Roll No 72 EPGDIB 2012-14

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Promotional Activities of Indian Tourism v/s Other Countries

www.incredibleindia.org

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Promotional Activities of Indian Tourism v/s Other Countries Table of Contents
1. Executive Summary Objective Pedagogy

2. Indian Tourism Promotional Activities in the International Arena Vision Statement Major Issues: Is India really ‘Incredible’?

3. Why nation branding is important for tourism? 4. Comparison of tourism promotion activities of India v/s other Countries Travel and tourism Competiveness Index Comparison of India with top five tourist destination in the world Comparison of India with top five tourist destination in the Asia-Pacific region Conclusion based on the comparison

5. Major Challenges for Indian Tourism Industry 6. Critical Evaluation Brand Planning & Strategy Comes First Successful Advertising Does not equal Brand Strategy

7. Tourism promotion and success strategy 8. References

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Promotional Activities of Indian Tourism v/s Other Countries
Executive Summary Objective: This study has been undertaken to put light on the various nuances of the Indian tourism Industry, India’s share of the pie in the global tourism industry, comparison of India’s tourism promotion strategy v/s other countries and to critically evaluate if the ‘Incredible India’ Campaign puts up a poor show or if it harbors to the psyche of the global tourists and portrays India as ‘The Destination to be’. Pedagogy: This study shall be undertaken using secondary research method.

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