Premium Essay

Indiana Jones Commercial Analysis

Submitted By
Words 219
Pages 1
Rebecca McKenney
Mass Communications
Mrs. Rose
22 April 2017
The Complete Adventures of Indiana Jones The Complete Adventures of Indiana Jones advertisement uses an emotional appeal. The narrator incites the audience by asking the audience if they want excitement and crave action to remember that “adventure does have a name…Indiana Jones.” (The Complete Adventures of Indiana Jones Advertisement) The narrator also mentions that the complete collection of the Indiana Jones series has been remastered by THX and includes all new interviews with creator George Lucas, director Steven Spielberg, and star Harrison Ford. The collection also includes the Young Indiana Jones film series.
The advertisement does well in selecting action packed

Similar Documents

Premium Essay

Jones Long Lasalle Eval

...Summary In this case, we condensed a large amount of data into a smaller, more useful data set. Jones Lang LaSalle (JLL) gave us sample data for 12 data points on 4,284 homes in Marion County (Indianapolis), Indiana. The firm wanted us to take these 12 attributes and combine them, based on similarities, into a smaller number of categories which would prove easier to make sense of, and thus make them more useful for analysis. To accomplish this, we used a series of Simple Linear Regression (SLR) tests to determine which sets of variables were related to each other, and to what degree. This gave us a preliminary set of new attributes, although with a low R2. Finally, to confirm our groupings, and because of the lower R2, we ran a Correlation table of all the attributes. We arrived at a conclusion of five new attributes: 1. Best Home Value – Incorporates Assessed Value, Annual Property Taxes, Annual Insurance, Neighborhood Association, and Policy Against Chain Link Fence. 2. Room to Grow – Incorporates Public School Quality, Square Footage, and Acreage. 3. Local Amenities – Proximity to Shopping and Proximity to Healthcare. 4. Age of House – Standalone category, no strong relationship 5. Closest Park – Standalone category, no strong relationship We then suggested other data points that JLL could collect to strengthen some of the new categories. Introduction Jones Lang LaSalle (JLL), a firm that provides real estate services to a worldwide client base, has aggregated...

Words: 844 - Pages: 4

Free Essay

Fraud

...Classroom Case Demonstration “Something’s Fishy at Jones Company – from Investigation to Confession.” Designed for the classroom or a seminar, an intrepid seasoned internal audit manager and an inexperienced but willing staff auditor investigate suspicious financial activity at Jones Company. Their discoveries reveal their hunch was right, and they are able to stop the fraud. This case can be used in a classroom or seminar setting to: ● Discuss the Fraud Triangle and the importance of symptoms ● Discuss accounting symptoms of fraud ● Perform financial statement analyses to determine if fraud is suspected ● Identify and test a fraud hypothesis ● Analyze an interview ● Analyze an interrogation ● Draw conclusions and prepare fraud reports The case requirements include: 1. Perform horizontal and vertical analyses of the financial statements. 2. Describe other financial statement analyses that the auditor could have performed. 3. Describe a public records search. 4. Analyze this case using the fraud triangle. 5. What is the fraud hypothesis in this case? Session Topics This case includes teaching notes (provided on the conference website) and a video (30 minutes) depicting a suspect interview and a separate interrogation. The video highlights verbal and non-verbal cues to look for when interviewing and a non-confrontational approach to interrogation. During this session we will view the video and discuss how the case might be used in the classroom or seminar. Copies of the video will...

Words: 9218 - Pages: 37

Premium Essay

Negotiable Instruments

..._______________________ CHAPTER 3 _______________________ HOLDERS IN DUE COURSE I. ACQUIRING HOLDER IN DUE COURSE STATUS If you remember the rule that a holder in due course takes free of most of the defenses the parties to the original transaction have against one another, it is easy to see why it is important to determine if the person currently possessing the instrument qualifies as a holder in due course. The basic definition is found in §3-302(a), which you should read carefully. Official Comment 4 to §3-302 makes it clear that the payee can qualify as a holder in due course in some rare situations. Normally, the payee is so involved in the underlying transaction that he or she has notice of problems affecting payment obligations, and thus cannot be a holder in due course. But the examples given in Official Comment 4 describe fact patterns where the payee is innocent of such knowledge and can therefore qualify for the protection given to holders in due course. See also Eldon’s Super Fresh Stores, Inc. v. Merrill Lynch, Pierce, Fenner & Smith, Inc., 296 Minn. 130, 207 N.W.2d 282, 12 U.C.C. Rep. Serv. 490 (1973), for an example of the payee as a holder in due course. 35 36 3. Holders in Due Course Subsection (c) gives a list of extraordinary transactions — creditors seizing instruments by judicial process, the sale of an inventoried business (a ‘‘bulk transaction’’), or the appointment of the administrator of an estate containing negotiable instruments — in which...

Words: 34047 - Pages: 137

Premium Essay

Analysis of 1960s Gendered Media Norms from the Perspective of the 1960s and 2000s

...Running Head: Analysis of 1960s gendered media norms from the perspective of the 1960s and 2000s Analysis of 1960s gendered media norms from the perspective of the 1960s and 2000s Univers Communications 30 Gendered film norms from the 1960s and 2000s: An Introduction From its most primitive years, popular films have discussed the part of gendered norms both on screen and as viewers. Actually, emphasizing its significance to different account and standard patterns, violence against women has been conceptualized as immanent in typical Hollywood and all over more recent popular cinema. Various feminist film theorists have judged conventional filmmaking as comprised of creation and display practices imbricate in a certain set of social and political power relationships. In the procedure, these writers have proposed complicated expression of the relationships between filmic representations and cinema's place in society. The mainstream feminist film theory that grew in the 1970s depended on the idea of cinematic equipment by the help of which film technologies interrelated with the ideological determinants of the cinematic associations. In her work, most remarkably the essay, "Visual Pleasure and Narrative Cinema," (1975) Laura Mulvey stressed the problem of the female aspects in classical Hollywood and, particularly, in films of Josef von Sternberg and Alfred Hitchcock. Female spectators are presented with a choice to make out with either a male character or secondary...

Words: 3330 - Pages: 14

Free Essay

Twitter Mood Predicts the Stock Market

...or even predictive of economic indicators? Here we investigate whether measurements of collective mood states derived from large-scale Twitter feeds are correlated to the value of the Dow Jones Industrial Average (DJIA) over time. We analyze the text content of daily Twitter feeds by two mood tracking tools, namely OpinionFinder that measures positive vs. negative mood and Google-Profile of Mood States (GPOMS) that measures mood in terms of 6 dimensions (Calm, Alert, Sure, Vital, Kind, and Happy). We cross-validate the resulting mood time series by comparing their ability to detect the public’s response to the presidential election and Thanksgiving day in 2008. A Granger causality analysis and a Self-Organizing Fuzzy Neural Network are then used to investigate the hypothesis that public mood states, as measured by the OpinionFinder and GPOMS mood time series, are predictive of changes in DJIA closing values. Our results indicate that the accuracy of DJIA predictions can be significantly improved by the inclusion of specific public mood dimensions but not others. We find an accuracy of 87.6% in predicting the daily up and down changes in the closing values of the DJIA and a reduction of the Mean Average Percentage Error by more than 6%. Index Terms—stock market prediction — twitter — mood analysis. I. I NTRODUCTION TOCK market prediction has attracted much attention from academia as well as business. But can the...

Words: 6988 - Pages: 28

Premium Essay

Eli Lilly

...|EPS 2007: $3.67 | |Beta: 0.752 |EPS 2008 (E): $4.15 | |52 Week High: $57.52 |EPS 2009 (E): $3.86 | |52 Week Low: $28.62 | | [pic] Executive Summary As analysts we were called upon to enact our due diligence in dealing with the proposed purchase of Eli Lilly common stock. We performed various analyses, which included strategy analysis, fundamental analysis, valuation, and risk assessment. Our absolute valuation calculation shows that Eli Lilly is slightly undervalued however; our relative valuation calculation shows that Eli Lilly is fairly valued. We decided to use the relative valuation recommendation because of the risk that is involved in the industry today. Current risk factors that are threatening Eli Lilly are the FDA approval process, patent expirations, pipeline concerns, the purchase of Imclone and how it will be integrated into the company, and finally the ongoing recession. Eli Lilly currently has drugs pending FDA approval, notably Effient, a...

Words: 8055 - Pages: 33

Premium Essay

Twitter Mood Predicts the Stock Market

...Informatics and Computing, Indiana University, 919 E. 10th Street, Bloomington, IN 47408, United States School of Computer Science, University of Manchester, Kilburn Building, Oxford Road, Manchester M13 9PL, United Kingdom a r t i c l e i n f o Article history: Received 15 October 2010 Received in revised form 2 December 2010 Accepted 5 December 2010 Available online 2 February 2011 Keywords: Social networks Sentiment tracking Stock market Collective mood a b s t r a c t Behavioral economics tells us that emotions can profoundly affect individual behavior and decisionmaking. Does this also apply to societies at large, i.e. can societies experience mood states that affect their collective decision making? By extension is the public mood correlated or even predictive of economic indicators? Here we investigate whether measurements of collective mood states derived from largescale Twitter feeds are correlated to the value of the Dow Jones Industrial Average (DJIA) over time. We analyze the text content of daily Twitter feeds by two mood tracking tools, namely OpinionFinder that measures positive vs. negative mood and Google-Profile of Mood States (GPOMS) that measures mood in terms of 6 dimensions (Calm, Alert, Sure, Vital, Kind, and Happy). We cross-validate the resulting mood time series by comparing their ability to detect the public’s response to the presidential election and Thanksgiving day in 2008. A Granger causality analysis and a Self-Organizing...

Words: 8835 - Pages: 36

Premium Essay

Internationalization, Innovation and Entrepreneurship: Business Models for New Technology-Based fiRms

...J Manag Gov DOI 10.1007/s10997-010-9154-1 Internationalization, innovation and entrepreneurship: business models for new technology-based firms Alberto Onetti • Antonella Zucchella • Marian V. Jones • Patricia P. McDougall-Covin Ó Springer Science+Business Media, LLC. 2010 Abstract New technology-based firms, particularly those that develop their business around a new technological platform, are likely to be impacted by globalization, in terms of both pace of innovation and pressure of competition. For these firms, strategic decisions and growth processes are characterized by a deep interrelationship amongst the processes of internationalization, innovation and entrepreneurship; processes which have tended to be examined independently in distinct bodies of literature. In practice strategic decisions concern each of these processes and address issues such as organizational boundaries, location of the operational activities, what activities to focus on and selection of value partners. The business model by which firms operate needs also to accommodate the spatial dimensions indicated by globalization; and the emergence of global technology markets. Little is known to date about the extent to which business models accommodate or are adapted to internationalization, innovation and entrepreneurship. This paper presents a review of the business model literature from which a generic business model framework is derived, identifying and introducing the main elements...

Words: 11236 - Pages: 45

Free Essay

Vnu Catalog

...Board of Funeral Service Education American Health Information Management Association Association of Collegiate Business Schools and Programs Commission on Accreditation of Allied Health Educational Programs Commission on Accreditation in Physical Therapy Education Federal Aviation Administration Higher Education Coordinating Board of the State of Washington Indiana State Board of Nursing Joint Review Committee on Education In Radiologic Technology National Alliance of Concurrent Enrollment Partnerships National Association of Schools of Art and Design National Association of Schools of Theatre National League for Nursing Accrediting Commission Printing Industries of America, Inc. Approved for Veterans Membership The American Association of Community Colleges Aviation Technician Education Council The Council of North Central Two Year Colleges The Higher Education Transfer Alliance The National Academic Advising Association The North Central Association of Colleges and Schools Servicemembers Opportunity Colleges TOLL FREE NUMBER: 1-800-742-9198 FAX NUMBER: 1-812-888-5868 ADDRESS: 1002 North First Street, Vincennes, Indiana 47591 PHONE: 812-888-8888 WEB: www.vinu.edu myvu.vinu.edu Dr. Richard E. Helton Twenty-First President of Vincennes University COMMITMENT TO SERVICES: All employees of Vincennes University are committed to...

Words: 107322 - Pages: 430

Premium Essay

Ffefeffefefef

...Disney and the American Princess: The Americanization of European Fairy Tales [pic] Marina Alexandrova Student number 3021874 MA Thesis, American Studies Program Utrecht University Course code 200401064 23943 words 12 August 2009 Contents Title page………………………………………………………………1 Contents……………………………………………………………….2 Introduction……………………………………………………………3 Chapter 1: European Fairy Tales and Values about Gender and Class………………………………………10 Chapter 2: Disney Animation and American Culture…………………24 Chapter 3: Disney Animation and (Gender) Commodification…………………………………………..55 Conclusion…………………………………………………………...73 Bibliography…………………………………………………………78 Introduction Among the various aspects which define contemporary life, popular culture – and in particular, American popular culture – is undoubtedly one of the most ubiquitous and long-lasting. Throughout the twentieth century, people around the world have enjoyed film, music, animation, and written works by various authors and artists. One of the most famous and significant American entertainers of the lot has been Walt Disney, introducing millions of children and adults to his world of limitless (or so is widely believed) imagination and magic, from the earliest short cartoons produced in the 1920s, to full-length feature animations such as Snow White and the Seven...

Words: 25499 - Pages: 102

Free Essay

M&M Case Study

...interrupted the pink and red of traditional Valentine’s Day colors. After Valentine’s Day at the end of February 2008, M&M’s Brand introduced M&M’s Wildly Cherry Chocolate Candies marking the first time the brand used cherry fruit flavoring. M&M’s also released limited edition M&M’s Mint Crisp Chocolate Candies, in conjunction with the new movie Indiana Jones and the Kingdom of the Crystal Skull. 2008 also brought the announcement of personalized M&M’s Chocolate Candies. Consumers can now visit mymms.com and upload photos to be combined with custom messages creating personalized candies for birthdays, weddings and more. M&M’s Brand released Limited Edition Strawberried Peanut Butter Chocolate Candies to celebrate the release of Transformers: Revenge of the Fallen. M&M’s Brand releases Pretzel M&M’s. 2010: Orange Candy Spokesman becomes the new official M&M’s Pretzel Chocolate Candies Spokesman, featured in advertisements and on packaging with an x-ray image showing its pretzel center. 2009:  2012: Ms. Brown makes her debut during the Superbowl. Original Milk Chocolate joins the spotlight in a creative and humorous TV commercial depicting individuals snickering at her “nakedness” without her colored shell. Ms. Brown coolly confirms the Brown is her outer shell as Red comes in ready to join the party shedding his color candy coating. M&M’s continues with its innovative, fun campaigns to entice consumers not only to buy their candy, but also to make the M&M...

Words: 5299 - Pages: 22

Premium Essay

Case

...Universidad de la Sabana Escuela Ciencias Económicas y Administrativas Mercadeo 2013 – 2 Case 4: From “Expect More” To “pay Less” Agosto 23 - 2013 * Camila Andrea Pinzón Gómez 201213506 WHAT IS ALL THIS CASE ABOUT? The principal idea of the case is examine Target, a discount retailer who was always known for their ‘cheap chic’, “Expect More, Pay Less” value proposition. The evaluation between BACKGROUND: Target Corporation originally the Dayton Dry Goods Company and later the Dayton Hudson Corporation, 1902–61: 1902: Dayton Dry Goods Company was founded in 1902 by George Draper Dayton, a banker who built his wealth by buying farm mortgages in southwest Minnesota and an active member of the Westminster Presbyterian Church in downtown Minneapolis 1903: In 1902, Dayton, looking for tenants, convinced Reuben Simon Goodfellow Company to move its nearby Goodfellows department store into his newly erected building. Goodfellow retired and sold his interest in the store to Dayton.[8] The store's name was changed to the Dayton Dry Goods Company in 1903, later being changed to the Dayton Company in 1911. Dayton, who had no prior retail experience yet maintained connections as a banker, held tight control of the company and ran it as a family enterprise. The store was ran on strict Presbyterian guidelines, which forbade the selling of alcohol and any kind of business activity--opening the store, advertising, and business travel--on Sundays. It refused to advertise...

Words: 5847 - Pages: 24

Premium Essay

Public Transit

...Public Transit Implications of Spatial Development and Their Impact on Commuting: Evidence from Suburban Beijing and Philadelphia Xinyi Huang Comparative Urbanism, 1st Draft Prof. McDonogh 4-11-2016 Table of Contents Introduction i. In general ii. Study Areas iii. Literature Review: Transport and Suburbia Spatial Development I. Context of Beijing i. Urban Form ii. Work-House Relocation iii. Commuting Patterns and Transport Development II. Context of Philadelphia i. Urban Form ii. Work-House Relocation iii. Commuting Patterns and Transport Development Public Transportation Strategies I. Beijing Subway i. Historical Background ii. Governance and Investment II. Southeastern Pennsylvania Transportation Authority Regional Rail i. Historical Background ii. Governance and Investment Transit and Commuting i. Yanjiao: Excess commute ii. King of Prussia: Reverse Commute Discussion and Conclusion Appendix: Images Bibliography Introduction In recent decades, one of the main arguments in relation to increasing transport demand and changing commuting pattern has focused on urban growth. Many existing studies have found strong evidence between land development and travel behaviors. Global urban sprawl has been accompanied by changes in individuals’ housing and employment locations, which in turn brings changes in commuting time, distance and destination. However...

Words: 7251 - Pages: 30

Premium Essay

Forensic Evidence in It

...U.S. Department of Justice Office of Justice Programs National Institute of Justice APR. 04 Special REPORT Forensic Examination of Digital Evidence: A Guide for Law Enforcement U.S. Department of Justice Office of Justice Programs 810 Seventh Street N.W. Washington, DC 20531 John Ashcroft Attorney General Deborah J. Daniels Assistant Attorney General Sarah V. Hart Director, National Institute of Justice This and other publications and products of the U.S. Department of Justice, Office of Justice Programs, National Institute of Justice can be found on the World Wide Web at the following site: Office of Justice Programs National Institute of Justice http://www.ojp.usdoj.gov/nij APR. 04 Forensic Examination of Digital Evidence: A Guide for Law Enforcement NCJ 199408 Sarah V. Hart Director This document is not intended to create, does not create, and may not be relied upon to create any rights, substantive or procedural, enforceable at law by any party in any matter civil or criminal. Opinions or points of view expressed in this document represent a consensus of the authors and do not represent the official position or policies of the U.S. Department of Justice. The products, manufacturers, and organizations discussed in this document are presented for informational purposes only and do not constitute product approval or endorsement by the U.S. Department of Justice. This document was prepared under Interagency Agreement #1999–IJ–R–094 between...

Words: 22743 - Pages: 91

Free Essay

Understanding India, Globalisation and Health Care Systems

...Bisht et al. Globalization and Health 2012, 8:32 http://www.globalizationandhealth.com/content/8/1/32 REVIEW Open Access Understanding India, globalisation and health care systems: a mapping of research in the social sciences Ramila Bisht1*, Emma Pitchforth2 and Susan F Murray3 Abstract National and transnational health care systems are rapidly evolving with current processes of globalisation. What is the contribution of the social sciences to an understanding of this field? A structured scoping exercise was conducted to identify relevant literature using the lens of India – a ‘rising power’ with a rapidly expanding healthcare economy. A five step search and analysis method was employed in order to capture as wide a range of material as possible. Documents published in English that met criteria for a social science contribution were included for review. Via electronic bibliographic databases, websites and hand searches conducted in India, 113 relevant articles, books and reports were identified. These were classified according to topic area, publication date, disciplinary perspective, genre, and theoretical and methodological approaches. Topic areas were identified initially through an inductive approach, then rationalised into seven broad themes. Transnational consumption of health services; the transnational healthcare workforce; the production, consumption and trade in specific health-related commodities, and transnational diffusion of ideas and knowledge...

Words: 11974 - Pages: 48