...CASO INDITEX S.A. La industria textil y de confección posicionado como el segundo sector industrial más importante de España en los noventas, se componía de una manera fragmentada con un 20% de mayoristas y el restante dirigido al consumidor final, este 20% significaba el 80% de las ventas del sector, lo que demuestra la importancia de los grandes distribuidores que se encontraban abriendo nuevos mercados con la exportación de sus productos, debido a la disminución de laimportancia relativa del gasto donde la internacionalización se visualizaba como una gran oportunidad de mayor crecimiento y el aumento del peso de las importancia (mano de obra barata) presentaban condiciones cada vez más competitivas. Por otro lado, la tecnología en producción y mano de obra económica hacia que se optimizará la producción, logrando dar competitividad y flexibilidad en precios como consecuencia de los bajos costos de producción. En Europa grandes competidores se encontraban en su auge manteniendo su enfoque en la moda, la flexibilidad y la calidad, con una productividad que dependía del manejo de sus alianzas en producción y demás. Tradicionales y nuevos competidores se mantenían en el sector planeando ventajas competitivas que los diferenciaran ya sea en diseño, producción o distribución, diferentes formas de llegar al consumidos final a través de canales que cada día se posicionaban mejor según los intereses del mercado, tiendas de diseño, como por especialidad y departamentales o selectivo...
Words: 400 - Pages: 2
...Analysis Inditex Group Unit Introduction- GBO Group Award: Global Trade and Business SCN: 0137219061 Candidate’s Name: Cristina Diaz Alama HND Centre Xianda College of Economics and Humanities Shanghai International Studies University Date: 2013/10/08 Assessment 1 Select a Global Business Organization and describe its development from inception through to its present status as a global trader. Describe its expansion including any global acquisitions and mergers, and its business structure- whether centralized or decentralized. 1. Introduction Industria de Diseño Textil, S.A. (Inditex) is a Spanish multinational clothing company headquartered in Arteixo, Galicia, Spain. It is made up of almost a hundred companies dealing in activities related to textile design, production and distribution. Amancio Ortega, Spain's richest man, and the world's third richest man, is the founder and current largest shareholder. The current chairman of Inditex is Pablo Isla. Inditex operates over 6,000 stores worldwide and owns brands like Massimo Dutti, Bershka, Oysho, Pull and Bear, Stradivarius, Zara, Tempe and Uterqüe, and also a low-cost brand Lefties. The majority of its stores are corporate-owned; Franchises are only conceded in countries where corporate properties can not be foreign-owned (in some Middle Eastern countries, for example). The group designs and manufactures almost everything by itself, and new designs are dispatched twice a week to Zara stores. Most...
Words: 2232 - Pages: 9
...Analysis Inditex Group Unit Introduction- GBO Group Award: Global Trade and Business SCN: 0137219061 Candidate’s Name: Cristina Diaz Alama HND Centre Xianda College of Economics and Humanities Shanghai International Studies University Date: 2013/10/08 Assessment 1 Select a Global Business Organization and describe its development from inception through to its present status as a global trader. Describe its expansion including any global acquisitions and mergers, and its business structure- whether centralized or decentralized. 1. Introduction Industria de Diseño Textil, S.A. (Inditex) is a Spanish multinational clothing company headquartered in Arteixo, Galicia, Spain. It is made up of almost a hundred companies dealing in activities related to textile design, production and distribution. Amancio Ortega, Spain's richest man, and the world's third richest man, is the founder and current largest shareholder. The current chairman of Inditex is Pablo Isla. Inditex operates over 6,000 stores worldwide and owns brands like Massimo Dutti, Bershka, Oysho, Pull and Bear, Stradivarius, Zara, Tempe and Uterqüe, and also a low-cost brand Lefties. The majority of its stores are corporate-owned; Franchises are only conceded in countries where corporate properties can not be foreign-owned (in some Middle Eastern countries, for example). The group designs and manufactures almost everything by itself, and new designs are dispatched twice a week to Zara stores. Most...
Words: 2232 - Pages: 9
...puntos claves para las empresas, este articulo enseñara como la industria textil toma provecho de esto, Inditex es un grupo multinacional español de fabricación y distribución textil al cual pertenecen grupos Zara, Bershka, Pull&Bear, Mássimo duty , Stradivarios y demás . Estas marcas mueven un mercado global ya que cuentan con tiendas en todo el mundo y es famosa por que saca la ropa de moda y a muy bajo costo. Pero que hay detrás de estas marcas y de la industria textil, El 44,7% de los proveedores de Inditex son asiáticos. La empresa fundada por Amancio Ortega tiene en ese continente 625 de sus 1.398 proveedores. Esas sociedades deben cumplir un requisito el cual se fija un contrato siempre y cuando se comprometa a elaborar para ella más de 20.000 prendas anuales. En total, la cadena de suministro abarca más de 40 países. (El diario, 2012) El escándalo de esta industria textil abarco varios puntos, el primero de ellos es que estaban explotando a los trabajadores para una mayor producción, esta es una violación de los derechos y de las leyes en el ámbito laboral. Otro de estos puntos fue el daño ambiental debido a la contaminación de las aguas por los desechos de las fábricas, Teniendo en cuenta que gran mayoría de las prendas son fabricadas en china, la industria textil en este país, cada año que pasa va incrementando. Por otro lado Marcas diferentes alas de Inditex, como lo es Forever21 una marca estadounidense que cuenta con prendas de muy bajo precio pero detrás de...
Words: 454 - Pages: 2
...Proyecto de auditoría de Inditex Charlotte Poincot – Alice Lepeu – Charlotte Leservoisier – Matthieu Corhillons FASE 1 : Presentación de la empresa y aplicación del concepto RSC I) Descripción de la actividad a. El Grupo Inditex El Grupo Inditex es una empresa domiciliada en España creada por Amancio Ortega Goana en 1985. Inditex es la sociedad cabecera de un grupo de empresas (Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home y Uterqüe) cuya actividad principal es la distribución de artículos de moda, esencialmente ropa, calzado y productos textiles para el hogar. El modelo de negocio de Inditex se caracteriza por la búsqueda de flexibilidad en la adaptación de la producción a la demanda del mercado, mediante el control de la cadena de suministro en las fases de diseño, fabricación y distribución. b. El volumen de negocios En 2014, el volumen de negocio alcanzo un 18.117 millones de euros, pues aumento por un 8% comparado al año 2013. Por otro lado, los resultados del primer semestre de 2015 del grupo mostraron un crecimiento de las ventas de un 16,5%. El beneficio creció por un 28% más que en el primer trimestre del ejercicio 2014. En 2014, 19% de las ventas se realizaron en España y 46% en Europa (sin España). c. Lugares de acción Inditex es una empresa global con presencia en los cinco continentes aunque Europa continua siendo una región prioritaria para Inditex, porque este mercado representa...
Words: 5684 - Pages: 23
...employees A nnual Report 2009 6 14 16 Global Reporting Initiative Indicators Letter from the Chairman Inditex business model 18 IP 53 IC 54 Inditex Commitment 163 Inditex Performance 20 26 28 46 Summary of 2009 financial year Milestones for the year Commercial concepts International presence 56 66 124 136 Customers, shareholders and society Corporate Social Responsibility Human Resources Environmental dimension 4 Inditex Annual Report 2009 164 LD 309 Legal Documentation 167 233 296 303 Economic and financial report Corporate governance report Activities Report Audit and Control Committee Activities Report Nomination And Remuneration Committee 308 Verification of the audit of GRI indicators 5 G lobal Reporting Initiative Indicators in 2002. Using this guide, Inditex With transparency as the fundamental principle in its relationship with society, Inditex has followed the Global Reporting Initiative indicators since it published its first Sustainability Report attempts to provide detailed, organised access to the information on its activity to all its stakeholders. Within the general indicators, specific indicators for the textile and footwear sector have been included, identified in the following way: Specific indicator for the sector Specific indicator comment for the sector 6 Inditex Annual Report 2009 Pages 14-15 267-273, 20-25 1. Strategy and analySiS 1.1 Statement from the most senior...
Words: 42810 - Pages: 172
...Inditex Strategy Report Jessica Vincent Phillip Kantor Daniel Geller April 19, 2013 Contents Executive Summary ................................................................................................................................................ 3 Company Background ............................................................................................................................................ 4 Business Model....................................................................................................................................................... 5 Retail Subsidiaries..................................................................................................................................... 6 Company Background ............................................................................................................................................ 8 Financial Analysis ................................................................................................................................................. 11 Profitability & Shareholder Returns ........................................................................................................ 11 Revenues .................................................................................................................................................. 11 Costs .................................................................................................................
Words: 14214 - Pages: 57
...1. Inditex/Zara history (Explain) Amancio Ortega Gaono began Inditex as a way to bring high fashion apparel to the market at an affordable price. After years working in the apparel retail industry in la Coruña, Spain, Ortega left his job in the early 1960’s to being manufacturing trendy designers pieces in cheaper materials and selling these items to local shops. In 1975, Ortega opened his first retail store, Zara, drawn by its inexpensive, fashionable merchandise, and Ortega expanded the Zara chain quickly. 1980’s Ortega joined with computer expert Jose Maria Castellano to design a highly responsive supply chin that could quickly produce the latest fashions. A team of designers would replicate popular items, nearby factories would produce them, and they would be shipped from a central warehouse to stores. In 1985’s, Ortega restructure the company and named it Industria de Diseño Textil S.A., o Inditex. In 1990’s, Inditex expanded internationally and diversified its brand portfolio. Zara had added childrenswear, and four new brands had been added to the portfolio; Pull & Bear, Massimo Dutti, Bershka and Stradivarius. 2. How important is Zara for Inditex group internationalization process? Explain and make comments Mainly, Zara is the first brand that Inditex had, it have been successfully accepted into the market in different countries and provide a huge opportunities to Inditex to grow up continuously. The limited market growth opportunities at home was the...
Words: 3098 - Pages: 13
...Inditex vs. Gap 1.Brief presentation of the two companies Inditex is a Spanish multinational clothing company,one of the largest fashion retailers, headquartered in Arteixo ,Galicia. The Inditex Group is made up of more than 100 companies operating in textile design, manufacturing and distribution. The companies brands are: Zara,Pull&Bear,Massimo Dutti,Bershka,Stradivarius,Oysho,Zara Home,Uterque. The first Zara shop opened in 1975 in A Coruña, Spain, a city in which the Group first began doing business and which is still home to its headquarters. Its stores can now be found in prime locations in more than 400 cities on five continents. Franchises are only conceded in countries where corporate properties can not be foreign-owned (in some Middle Eastern countries, for example). Most manufacturing is now in low labour cost countries, mainly in Morocco, China, and Turkey, although much production continues in Spain and Portugal, particularly for its Zara brand. In addition, Inditex has a factory for shoe design, production and distribution in the town of Elche, on the Spanish Mediterranean coast. GAP is an American multinational clothing and accessories retailer, headquartered in San Francisco ,California.The GAP is made up about 3,100 company-operated stores and over 300 franchise stores. The companies brands are: Gap,Banana Republic,Old navy,Piperlime,Athleta and INTERMIX. Donald and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco on August...
Words: 1708 - Pages: 7
...market is a consumer-driven industry. Also, globalization and new technologies have allowed consumers to have more access to fashion. As a result, consumers are changing, competition is fierce, and companies are evolving to meet these demands. Zara, a Spanish-based chain owned by Inditex, is a retailer who has taken a new approach in the industry. With their unique strategy, Zara has the competitive advantage to be sustainable. In order to maintain that advantage and growth they must confront certain challenges and face traditional retailers in the apparel industry. So, now our group will analysis the PESTLE of Zara Company. (Lopez & Fan, 2009) Overview Zara is one of the largest international fashion companies and belongs to Inditex, which is one of the largest fashion retailers worldwide. Inditex operates in textile design, distribution and manufacturing. (Inditex, 2011 b) Zara operates in 78 countries worldwide with 1557 stores in the world’s largest cities. (Inditex, 2011 c) The company is founded in 1975 by Amancio Ortega, located in Spain and had in 2010 a net sale of 8.088 million of euro. (Inditex, 2011 a) The have worldwide 1557 stores in 78 different countries. (Inditex, 2011 a) Aim: democratize fashion, offering latest fashion, medium quality and moderate price (Lopez & Fan, 2009) Structure: customer oriented, satisfaction of consumer needs (Mazaira, González, & Avendano, 2003) Business Environment Global textile and clothing industry...
Words: 1870 - Pages: 8
...men/women Overall energy consumtion (Tj) Number of suppliers Social investment (in millions of euros) 5,527 483 82 109,512 20.5/79.5% 3,381 1,398 14 5,044 437 77 100,138 19.5/80.5% 3,230 1,337 11 Highlights Sales 13,793 12,527 9,435 10,407 11,048 10,000 7,500 15,000 12,500 5,000 2,500 0 2007 2008 2009 2010 2011 Sales by geographical Rest of Europe 45% Spain 25% America Asia and the rest of the 12% world 18% Net profit 2,500 1,946 1,741 1,258 1,262 1,322 2,000 1,500 1,000 500 0 2007 2008 2009 2010 2011 Number of employees 0 20,000 40,000 60,000 80,000 100,000 120,000 2011 2010 2009 2008 2007 79,517 109,512 100,138 92,301 89,112 Inditex´s Annual Report addresses its economic, social and environmental performance for the purposes of achieving the maximum transparency in its relationship with all its stakeholders annual report 2011 index 06 54 Letter from the Chairman | 08 Business model | 10 A look back over 2011 Customers Milestones for the year. International presence | 22 Suppliers | 70 Employees | 84 Retail formats. Zara. Pull&Bear. Shareholders. Economic Massimo Dutti. Bershka. Stradivarius. Osyho. Zara Home. Uterqüe. | 42 Community | 100 and financial report....
Words: 132690 - Pages: 531
...goals. Today’s business environment deals and intersects with different factors. As a result, the working environment becomes a complex system which should remain unique and reliable to all stakeholders. Rapidly changing society, technologies and trends make the big fashion companies to propose not just a brand but also a fast fashion brand accessible to all eager customers. One of companies “…that introduced the idea of fast fashion some two decades ago, then developed a highly centralized and often studied—but rarely duplicated—design, manufacturing, and distribution system” (Berfield & Baigorri, 2013) is Zara International. Zara International belongs to, “…Spanish retail giant Inditex owns some of Europe's most popular clothing stores and is rapidly expanding around the world” (Inditex Group (Zara), n.d. para.1). After releasing the company Zara International by Index Group, parent company, Zara’s brand becomes one of the most popular in clothing industry worldwide and continues to keep the position despite of the fierce competition. The study case Zara International: Fashion at the Speed of Light would reveal and emphasise the main characteristics of the popularity and particularity of the fast fashion industry through analysis some of the aspects and rules of the Spanish company, Zara International. DISCUSSION OF FINDINGS It is well-known that every organization would like to excel in some criteria specific to their sphere of activity. Due to fast changing trends...
Words: 1581 - Pages: 7
...provides the overview of internal factors which might be crucial for success, as well as drawbacks of Zara’s internal organisation. Assessment of internal environment starts from the evaluation of Zara’s resources and capabilities, followed by the critical analysis of manufacturing and logistics processes. Further discussion of the PR issues and its effects on company performance is provided. In addition, the benefits of corporate socially responsible policies are discussed. Overall conclusions on Zara strategic steps that are to be taken are suggested based on the conducted analysis of the internal and external characteristics of the environment Zara is doing business in. Zara background Zara is the flagship chain store of Spanish company Inditex Group which incorporates other brands such as Zara Home, Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. Zara is present in 86...
Words: 4312 - Pages: 18
...------------------------------------------------- CASO INDITEX Ricardo López Pérez Universidad Autonoma de Madrid 2011 / 2012 ------------------------------------------------- 1) Análisis del entorno estratégico 1.1. Análisis PEST Dimensión político-legal: -Situación política: Por lo general España tiene una situación política estable, con un recorrido democrático de 35 años. Se puede hablar de normalidad, aunque existen problemas concretos como el del conflicto vasco. -Política económica: Es la gran apuesta del gobierno, el dinamizar y activar la economía de España, esta no se encuentra en su mejor estado y es un factor muy importante en el desarrollo de políticas nacionales como internacionales. Es un elemente que no juega a su favor. -Legislación económica: La legislación está preparada para acoger nuevos negocios y formas de comercio. La legislación no supone un problema a la hora de llevar a cabo una actividad económica, además de que el gobierno incentiva mediante medidas concretas estas actividades. -Política fiscal: La política fiscal es bastante homogénea en todo el estado, aunque existen comunidades autónomos con competencias para establecer sus propios criterios. -Regulación sobre el empleo: Este punto nos parece importante, ya que el hecho de abrir un nuevo establecimiento necesita de personal y actualmente ha cambiado la regulación laboral. En este caso, la medida ayuda a las empresas, con lo que para Inditex será un punto a favor. -Estabilidad política: El...
Words: 5145 - Pages: 21
...El primer paso para poder analizar la estrategia de Zara es comprender su misión, visión y valores. Dado que Zara es tan solo una parte del grupo Inditex, podemos referirnos a los valores del grupo para comprobar que se encuentran totalmente alineados. De hecho, al buscar la misión, visión de valores de Zara, la empresa nos redirige a la web del Grupo, no sin antes afirmar la siguiente frase: "El cliente es el centro de nuestro particular modelo de negocio, que integra diseño, fabricación, distribución y venta, a través de una amplia red de tiendas propia.” [1] De los valores del grupo inditex destacamos la primera frase: “El principal objetivo del Grupo es ofrecer productos de la máxima calidad a todos sus clientes garantizando la sostenibilidad de sus procesos a largo plazo.” [2] Como podemos observar tanto la versión Zara como la versión completa del Grupo indeitex mencionan un elemento clave para su actividad: el cliente. Podría decirse que uno de los principales objetivos de Zara es el de presentar una gama de productos de buena calidad y diseño a un precio razonable. Lograr este objetivo tan amplio no es sencillo, por este motivo, Zara decide segmentar el mercado posicionarse competitivamente enfocándose hacia un público joven, informal pero exigente y con gusto para la ropa de diseño. Una de las decisiones principales de alto nivel tomadas por Zara es el situarse en un gran numero de mercados internacionales. Actualmente Zara tiene abiertas más de 2000 tiendas en 87 países...
Words: 889 - Pages: 4
