) Individual Project; “Doing business in …”,

General Overview:

 This assignment will include a written report between 14-28 pages emailed to the instructor by

July11th.

 The second part of this project will include a website outlining and synthesizing your report

findings posted by July 25th

.

 The assignment is not an international business plan but a scouting report on international

opportunities.

 You will be choosing a topic that you are passionate about and an international location that

intrigues you.

 Follow the guidelines below, as the grading rubric follows very closely.

Specifics:

This assignment will help students to hone their entrepreneurial and managerial skills in the context of

international business. By evaluating opportunities, conditions, and challenges related to a concrete

product/service within a particular country/region, students will gain applicable knowledge to

formulate and assess international strategies. Below follows the process:8

 Business Idea: Drawing from students’ passion, knowledge, and future expectations determine:

▫ A product or service category you feel passionate about (e.g. cameras, TVs, food, books, etc.)

▫ A country / region where would like to live and sell your selected product/service

 Business Research:

▫ Using primary information (e.g. interviews, direct observation, primary resources etc.) and

secondary evidence (e.g. reports, articles, studies, etc.), students will expand their understanding of

the proposed business, evaluate assumptions, and assess business potential.

 Report: The product of this assignment is an individual written report (Use MS Word, font 12,

double space) and a webpage. Below follows the report outline:

▫ Cover

▫ Table of Contents

▫ Executive Summary

▫ Introduction

▫ The macro context