Indra Krishnamurthy Nooyi a daughter, a sister, a wife and a mother and an inspiration leader. Her personal mantra ‘is that there no limits to what you do ‘. From a young woman born in India and immigrating to Unites States of America . Through sheer determination and ambition becoming at the age of 50 the first CEO of PepsiCo which under her management is now positioned at the 2nd biggest snack and beverage business worldwide by net revenue. Her goal is to define PepsiCo as a defining coporaration of the 21st Century. Atricles in the Wall Street Journel has claimed she is more powerful than Anglea Merkel. Indra Nooyi like a star rising ,has risen to the pinnacle of both her personnel life and global career making her one of the most influential businesswomen . The Forbes magazine lists her one of ‘The World’s 100 Most Powerful Women’ a position she has retained and places in the top ten for the past two decades, a truly well deserved achievement as a leader in the world of strategic international business.

1.2 Abstract summary of biography.
The autobiography is not a conventional story and begins with young Nooyi who was born to a middle class family in Madras India, in 1955. India renowned from being conservative when it came to women in society, this was not the case for Indra. She joined the girl’s cricket team in her school and fronted a female rock band, playing the guitar college in India.

Indra Nooyis Mother played a pivotal role in defining her as a future leader and is her main role model. . There is a chapter in the book , that gives an insight how Nooyi’s Mother was eager for her and her other two daughter to succeed, by encouraging them to write and present a speech and state where they wanted to be in life and their aspirations , the reward was chocolate. By doing this at a young age it gave a great sense of confidence and self-belief, to break the mold as a girl born in Indria and the strength to pursue their dreams.
The author documents her education from Holy Angels’ Anglo Indian Higher Secondary School, and Madras Christian College India obtaining an honors degree in Chemistry, Physics and Math. Following a Master’s in business Finance AND Management from the Indian Institute of Management in Calcutta she landed her first job which was in Mumbai India, as product manager with Johnson & Johnson a textile company.

A chapter concentrates on the controversies surrounding the Pepsi brand. Indra Nooyi as PepsiCo’s health ambassador those qualities were tested , taking and fighting to clear the name of the company with the pesticide and groundwater controversy that hit both Pepsi and its competitor Coke in India in 2013.
With her inspiring career, $13.9 salary, 34-year marriage and two daughters, there doesn’t seem to be much missing from Indra Nooyi’s life. For a woman born in a conservative middle-class family in the South in the 1950s she has come a long way.
As it’s an unauthorized biography it would seem the author has never meet Indra Nooyi, if this is the case there is more to the story that the world needs to hear after all, it was through sheer drive she became the CEO of the world's second-largest soft drink maker and it is a story of a powerful woman and it’s not over yet.
Part 2.
2.1. Analysis of traits, charactertics & behaviours.
“Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader. As a leader, I am tough on myself and I raise the standard for everybody; however, I am very caring because I want people to excel at what they are doing so that they can aspire to be me in the future." - Indra Nooyi in an interview to CNBC, in June 2008.
Indra Nooyi states that Courage, consistency, confidence, a strong moral compass and communication as the keys characteristics in terms of leadership style, coaching and mentoring and motivating employees.She demonstrates that in her traits, characteristics and behaviors making her a good strong effective leader and aspire to work with a company where her transformational style of management prevails. Indra Nooyi’s leadership style can be described as democratic if we compare it to the University of Iowa Studies (Robbins and Coulter, 2005) She listens to all opinions and suggestions, even from those who may argue with her. Indra Nooyi is a leader who through trust and respect for her colleagues enables her to drive the goals of her company is a leader. She represents that all with intelligence, hard work and determination that a woman can succeed in a predominantly man’s corporate world.

Confidence & Risk Taker:
Indra Nooyi possess an adaptive capacity which is the ability to understand, recognize and seize opportunities. This was demonstrated when she undertook a number of strategic initiatives within PepsiCo. One of the biggest callegenes she faced was convincing the other directors to get rid off Taco Bell, KFC and Pizza Hut, her strategic reasoining was that PepsiCo could not compete within the fast food industry along with restaurant businesses as it required dedicated services industry management..
Courage & Ambition :
In an TV Interview with CNBC (Nov 25, 2013, 02.03 PM IST | Source: CNBC-TV18). As a CEO of a truly global company, she states that a leader needs to be willing to always learn new things to run his or her company keeping with the times of uncertainly. Indra Nooyi is ambitious but to be a good leader she directs that ambition towards the company. In the biography she grew up telling her parents ‘I can do anything I put my mind to ‘with ambition comes humility and the ability to engage. This was shown only recently in February, 2015 in Wall Street where investors demanded a return on their capital as a reported dip on their share price. Nooyi acknowledged that during her 6 year tenure from 2006-2012 share prices fell by 4% whereas the rival Coca Cola rose by 40%, Investors, Wall Street analysts and her critics want her to step down but she insisted that PepsiCo has to change by making long-term strategic decisions. By 2018, the company will let go 8,700 employees (about 3% of the total), consolidate facilities, saving about $1.5 Billion and increasing advertising and marketing to $600 million this year( Fortune Magazine, Issue 12, April 27 2015) “We don’t believe we are delivering enough incremental innovation,” Nooyi stated, and described a plan to introduce more and better new products. In terms of costs resources are higher and this will fuel the profits lower for the short term. It’s ambitious and it requires leadership courage but much needed strategic approach in order to maintain Pepsi Co as one of the defining corporations of the 21st Century.

Compassion & Integrity
More encouraging than the commitment to invest are traits of Indra Nooyi, the company's Indian-born chairperson and CEO and true to her roots and heritage under her management decided to invest $6 million in India.(Mint- Pepsi India investment ,November 2013)In an interview given to Mint, Nooyi has said that the company's decision to invest is a reaffirmation of its faith in India.
Nooyi advocates that ‘Today’s CEOs must walk a mile in the shoes of their stakeholders. We need leaders with a global point of view, who develop public/private partnerships and make decisions based on how they impact society’.

During her keynote speech for PepsiCo at the ‘Blog Her’ Keynote event in the U.S. in 2011, she spoke about nurturing people with talent , how that if we can develop, recruit and train people it will help a company retain them.

Competence & Vision:

The traits that attributes to a good leader are the ability to think long term to have a vision be strategic thinking but implementation with tactical versatility in order execute plans and vision of a company. Nooyi when she joined Pepsi and became CEO from ABB in 1994 as chief strategist, she and the board wanted the company transformed. Having a broader vison She saw two massive trends that could be better or worse for PepsiCo, globalization and the worldwide rise of lifestyle diseases e.g. Diabetes, coronary artery disease.
By fostering innovative thinking and making decisions Investment in R & D was authorized by Nooyi. The investment is paying off with the lab finding methods for producing potato chips as tasty with less sodium. Having the capability to innovate under Nooyis direction has for example with a venture with Germany’s Müller Group, PepsiCo developed the fruit-and-yogurt technology that makes the fruit taste fruitier and lets it sit on top of the yogurt. The most important developments under Nooyis management is continual funding to scientists working on sweeteners. An all-natural zero-calorie sweetener that could be formulated into great-tasting drinks and other products would profoundly change the drinks and beverage industry.
Indra Nooyi seems to be able with her experience and competence as a strategic leader strike a balance between the short term and long term unlike some CEOS, driven only by short-term quarterly results, she strives for a good future within the organization and society.
Communication & Learning
Indra Nooyi is a firm believer of investment in communication skills. As a business leader is it well recognized to excel in communication , there needs to be articulation in both writing and speaking and the ability to present a professional persona that inspires confidence when interacting with others. An effective leader who can’t communicate cannot move an organization forward with the plans and, and will motivate them to meet goals with great appetitte and certaintly. Important is slear communication, which conveys the passion and vision, whilst team building and will put you across as a strong leader.
In Indra’s words “You cannot over-invest in communication skills.” In order to have strong communication she enlists training from appearance and deals with a customer. Weekly she cements her relationship building with her employees by maintain a blog at Pepsi where she talks to her employees via posts.
“Blogging and the Internet allow us to engage in a lot more real time conversations as opposed to a one-way dump of information or a message.” Indra Nooyi tells us. She actively attended events and conferences with woman in Management, she openly accepts invitations to speak for CNN on their dedicated business channels about her leadership and globalization.
With communication, comes consistency and the message is clear under Indra Nooyi management style there is no second guessing. Her approach is firm and clearly thought out.
“Just because you are CEO, don’t think you have landed. You must continually increase your learning, the way you think, and the way you approach the organization. I’ve never forgotten that.”- Indra Nooyi . Quoted in "A Learning CEO Can Power Through Tough Times: Indra Nooyi". Forbes India. 5 December 2013. Retrieved on 18 December 2013.
Nooyi apetitite for knowledge and educuation and ambition move up the career ladder is inspiring.A effective leader will inspire her employees and instill confidednce that she is equiped with the tools and techniquues to execute the strategic capabilites of a company.

2.2 Working for PepsiCo under Indra Nooyi Leadership

As a company PepsiCo Ireland was named as the 4th Best Overall Great Place to Work in Ireland for 2015 and the 6th consecutive year PepsiCo has been ranked among the top tier of places to work in the country.
The culture at PepsiCo is to perform well as a team, to strengthen the company as a whole. The Employee Resource Groups that were set-up by Indra Nooyi are proof-positive that inclusion is important at PepsiCo.
Under Indra Nooyi strategic leadership PepsiCo thinking is global, and actively innovating to sustain their business practices. Its emergence in new markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges and represents exciting challenges and prospects for a graduate.

3.1 Critical analysis of the Business Leader
In 2004, a controversy emerged from Centre for Science and Environment's report alleging pesticide residues in soft drinks in India. Indra Nooyi was chief financial officer at the time. This was followed by allegations of depleting ground water by its various bottling units.
In 2010 Indra Nooyi was key decision maker to the fact that PepsiCo withdrew from its advertisement during the Super Bowl one of the most matched events in America. Instead she launched ‘The Pepsi Refresh Project’ promoted to encourage customers to revive their neighborhoods, the company spent over $20 million on this marketing campaign only to discover it did not align with the brand. That same year Diet Coke overtook Pepsi.
Nooyi long term strategic vision on PepsiCo is to achieve their financial objectives whilst remaining socially responsible. This being the situation Indra Nooyi as a business leader it would be prudent to attract institutional investors who value sustainability and who will give her more scope to achieve the company’s long term goals.
Indra Nooyi declared ‘that women can’t have it all’ speaking at the Aspen Ideas Festival in July 2014, as a woman business leader, these were negative to women either entering or already in the workforce. As a truly inspiring leader whether to achieve work and life balance, take responsibility for managing time and setting limits. As a business leader and a woman, it’s not what is needed to inspire and demonstrate to young women as they’re about to embark on their adult lives and careers.
To conclude: “They say sleep is a gift that God gives you,” Indra Nooyi quotes. “That’s one gift I was never given.” (June 11, 2012 issue of Fortune) it is an inspiring story of a powerful business leader and it’s not over yet.

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