...1. EXECUTIVE SUMMARY New Zealand Company, Fonterra Co-operative Group Ltd. is the world’s biggest milk producer as well as one of the best-known international companies. The company operates in New Zealand and it is headquartered in Auckland, NZ. As in July 31, 2012, the company employed 17, 300 people and owned by 10,600 New Zealand farmers. In 2012, the company recorded revenue is NZ$19,769 million in the financial year ended in July. Fonterra basically markets and distributes milk and milk based product for both industrial and consumer use. Fonterra has become the world’s largest dairy exporter and global leader in dairy nutrition , which posts 95% of its New Zealand-made dairy products to 140 countries since being formed in 2001(“Fonterra’s harsh Chinese”, 2008). Fonterra is also a market leader with their consumer brands in Australia/New Zealand, Asia/Africa, Middle East and Latin America Fonterra business is based on secure source with high quality milk. They served their customer with a product contain a natural nutrient from the milk itself as a add value of their product. Here, their dairy product set a gold standard for nutrition and there a growing population want the best that they can offer. Fonterra Milk Scandal I. Fonterra Background Fonterra is a global leader in dairy nutrition – the preferred supplier of dairy ingredients to many of the world’s leading food companies. Fonterra is also a market leader with their consumer brands in Australia/New...
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...MARKETING PROJECT A case study of Bangladesh and Malaysia | Mominul Plabon Executive Summary The following marketing plan forms the basis for introduction of a milk powder named Agora milk powder in two countries like Bangladesh and Malaysia. This study combines the selection of the countries based on their income level as the purpose of the study is to identify the distinctions of marketing strategies in developed, less developed and developing countries. During the analysis there are several remarkable trends found in two countries such as it seen developing countries have a large demand for foreign product while developed country have good level of self sufficiency. Furthermore, in developing country entry barriers are low as compared to developed country. The key opportunities found in Bangladesh are; a great demand of powder milk due the vast shortage of liquid milk production, low-cost labour force, increasing use of technology and so on. On the other hand, in Malaysia the social, economical and technological structure are very attractive for Agora milk powder while a few trade restrictions also exist. However, based on the analysis two different marketing strategies have been adopted with the reason that both country differ to each other in terms of their structure and culture. In this term, a careful design of the marketing mix have been considered for both countries so that Agora milk powder can be presented in way that the competitors find difficult to imitate. Key...
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...Michael Donma Chem/Tox Research/Term Paper Polychlorinated biphenyl (PCB) Table of Contents Executive Summary………………………………………………………………3 Chemical Name…………………………………………………………………….3 Physical Properties……………………………………………………………….4 Common Uses……………………………………………………………………….5 Exposure Limits…………………………………………………………………….6 Toxicokinetics……………………………………………………………………….6 Acute Effects…………………………………………………………………………7 Chronic Effects………………………………………………………………………8 Personal Protective Equipment……………………………………………..9 Industrial Hygiene sampling………………………………………………..10 Reference……………………………………………………………………………11 Safety Data Sheet ……..……………………………………………………….13 Chemical Name and Executive Summary The chemical I chose to write my paper about is Polychlorinated biphenyl or PCB. Polychlorinated biphenyls were manufactured from 1929 until it was banned in 1979. PCB’s were used in hundreds of things because of their non-flammability, chemical stability, high boiling point, and electrical insulating characteristics. PCB’s range in form from light oil to a heavy wax. The largest producer of PCB was the Monsanto Corporation who marketed it under the trade name, Aroclor. For years and years PCB was thought as a chemical who had unlimited advantages to human life and no negative consequences. It was used any way possible and was discharged just the same way. Many people simply discarded it into rivers, waterways, and landfills. It wasn’t until 1960s when the world began to question the health consequences...
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...Eiryxecutive Summary The Market Competitive situation SUPERIOR UNIVERSITY Action Plan Internal Factors Strength Weakness Organizational Constrains & Characteristics Competitive Advantage Exhibits SHIMLA DAIRY MBA Professional (Evening) Session 2007-09 KHALID AZEEM 8257 The Shimla Dairy is well grown cheese Manufacturer in India. It has better market positioning. The market is over crowded by multi national companies. The Shimla dairy can be the player of the dairy industry, but still there are much hidden problems which decrease its market share. The deficiency of advertisement, low production, improper organizational structure & poor policy of distribution are major faults. Keeping the view market of share I have prepared an action plane. The initial investment of 7.249 million is required. it will generate the revenue of 0.360 million. The whole investment will be required in just 6 years. The Market The Shimla Dairy is producing 29 dairy products in India under Leadership of Danish Khana since 2004. The major focus and Market of Shimla Dairy is on West of India. The Major focus market includes: • Retailers (17%) The retailer includes Super Markets & Small Shops. • Hotels (46%) The Hotels Fall in The category of Five-Star Hotels & Mid-Low End Hotels. • Restaurant (20%) The Shimla Dairy Provides its product Italian, Continental, Chinese, & Indian Restaurants. • Pizza Chains (17%) Competitor &...
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...“GUJRAT CO-OPERATIVE MILK MARKETING FEDERATION LTD.” BY ROHAN ROY SAMUEL Submitted in partial fulfilment of the requirement for the award of Post Graduate Diploma in Management. 2008-2009 CERTIFICATE OF THE COMPANY CERTIFICATE This is to certify that Mr. ROHAN ROY SAMUEL of DSM has successfully completed the summer training in partial fulfilment of requirement for the award of PGDM Degree prescribed by the Institute. This report is the record of authentic work carried out by the student during the academic year 2008 -2009. Prof. VIBHUTI JHA Prof. N. H. Deshpande (Internal Guide) Vice-President (Faculty of Management) DECLARATION I, Rohan Roy Samuel hereby declare that this report is the record of authentic work carried out by me during the academic year 2008-2009 in Amul (Gujrat co-operative Milk Marketing Federation) Gujarat Co-operative Milk Marketing Federation Gudiyari Raipur (C.G.) ( ) Signature of the student ( Rohan Roy Samuel ) ACKNOWLEDGEMENT With immense pleasure, I would like to present this project report for AMUL “GUJRAT CO-OPERATIVE MILK MARKETING FEDERFATION...
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...------------------------------------------------- EXPORT PLANNING ------------------------------------------------- AMB210 ASSIGMENT( SEM1,2013) By KA SUEN CHAN (N8376875) Executive Summary The Fresh Cheese Company is predominantly a manufacturer of multi-award winning high quality Italian style cheese in Victoria. Local success and popular in some other existing foreign market show the competitive advantage of the company’s product. Company is currently seeking for more market expansion oversea. This report will focus on China as a great potential market. Traditionally, cheese was not a favourite food in China. In recent years, influenced by western culture, cheese has become increasingly popular in most developed cities, especially among new generation. With huge population and great purchasing power, China’s cheese market is still in an infancy stage but growth rapidly in recent years. The purpose of this report is to conduct a consolidated analysis to construct an export planning. Table of Contents Executive Summary 2 Table of Contents 3 1.0 Introduction 4 2.0 Export readiness analysis 4 2.1 Competitive advantage 4 2.2 Production capacity 4 2.3 Export experience ...
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...Table of Contents EXECUTIVE SUMMARY 1 INTRODUCTION TO ENGRO PAKISTAN 2 FOOD INDUSTRY IN PAKISTAN 3 ENGRO FOODS 3 RESEARCH AND DEVELOPMENT AT ENGROFOODS 4 STRATEGIC INTERNAL AND EXTERNAL AUDIT 4 STEEPLE ANALYSIS 4 PORTER’S FIVE FORCES MODEL 6 THREAT OF NEW ENTRANTS 6 BARGAINING POWER OF SUPPLIERS 7 BARGAINING POWER OF BUYERS 7 AVAILABILITY OF SUBSTITUTES 7 COMPETITIVE RIVALRY 8 SWOT ANALYSIS 8 STRENGTH 8 WEAKNESSES 9 OPPORTUNITIES 10 THREATS 11 INDUSTRIAL SWOT ANALYSIS 12 IFA AND EFA FOR ENGROOFOODDS 15 COMPETITIVE PROFILE MATRIX (CPM) 17 CORE COMPETENCIES & KEY SUCCESS FACTORS 18 COMPETITIVE ANALYSIS 19 INTERNAL EXTERNAL (IE) MATRIX 20 GRAND STRATEGY MATRIX 21 SUGGESTIONS AND RECOMMENDATIONS 22 REFERENCES 23 Executive Summary The repot at hand provides useful overview about Engro Pakistan Ltd, a private fertilizer firm that keeps about 22 % of market share in the milk food industry Pakistan, established in 2005, a 100% owned subsidiary –First investment of dairy plant Processed milk market is growing at approx: 20% per year. Olper’s achieved peak market shares of 12.3% within 6 months of launch. Other products are launched such as –Olper’s Cream, OLwell –High Calcium Low Fat Milk (Premium Brand) Plans to expand product portfolio Milk processing capacity to increase by 200 million liters annually will become the only company in Pakistan covering the entire milk catchments area. It already has the 2ND largest cooled milk collection system in the country. Distribution network...
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...2013 IMT Ghaziabad (DCP Batch – 2013-15) A Marketing Audit Report on - AMUL A Marketing Audit Report on - AMUL Executive Summary In this particular research, we have put an effort to understand the product and the marketing policy and activities of Amul and buying behaviour of the consumers with respect to Amul products. We discuss its mission, objectives and analyse the marketing strategies of the organization. Marketing policy includes interest-creating activities such as advertising, personal selling, publicity and direct marketing. Amul’s marketing activities include mainly hoardings and television advertisements and also a little on the internet. Moreover we also do a SWOT analysis and discuss our findings. A market research is also included which discusses how people perceive Amul as a brand and what has made Amul such a successful brand. Finally we conclude and recommend some suggestions which can help Amul continue in such a fruitful manner and enjoy success in the long run. Table of Contents INTRODUCTION TO THE ORGANISATION 3 Situational Analysis 4 Market Summary 4 SWOT Analysis 5 Competitors: 5 Product offering: 6 Keys to success: 7 Marketing Strategy 8 The Amul Model 8 Mission 9 Marketing Objectives 9 Financial Objectives 9 Market Segmentation 10 Market Targeting 10 Market Positioning 10 Strategy Summary 11 Marketing Mix 12 Product 12 Amul Pricing...
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...BUSINESS PLAN: Express Bottle Maker, GmbH Table of Contents 1. Executing Summary 4 2. The Business 5 2.1. The Opportunity 5 2.2. The Description of the Business 6 2.3. Competitive Advantage 7 2.4. Current Status and Requirement 9 3. Management Team 10 3.1. Management Team 10 3.2. Board of Directors and Advisers 12 3.3. Key Professional Services Providers 13 4. Company Structure, Intellectual Property, and Ownership 13 4.1. Organizational Structure 13 4.2. Legal Structure 15 4.3. Intellectual Property 16 5. Industry Analysis 16 5.1. Industry Description 16 5.2. Target Market 20 5.3. Competitive Position within Target Market 25 6. Marketing Plan 25 6.1. Product Feasibility and Strategy 25 6.1.1. Product Strategy 26 6.1.2. Concept Testing 26 6.1.3. Usability Testing 26 6.2. Pricing Strategy 27 6.3. Channels of Distribution 27 6.4. Promotions and Advertising 28 7. Operational Plan 29 7.1. Method of Services Delivery 29 7.2. Availability of Qualified Labor Pool 30 7.3. Business Partnership 30 7.4. Quality Control 31 7.5. Customer Support 31 8. Financial Plan 32 8.1. Capital Requirements for the Next Three to Five Years 32 8.2. Overview of Financial Projection 33 8.3. Income Statements 33 8.4. Cash Flow Projections 33 8.5. Balance Sheet 34 8.6. Payback and Exit Strategy 34 9. Critical Risk Factors 35 ...
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...PROSPECTUS Sale of 4,500,000 shares representing 30% of Almarai Company Through an Initial Public Offering at an Offer Price of SAR 512 per share ALMARAI COMPANY A Saudi Joint Stock Company (under conversion) in accordance with Ministerial Resolution No. 773 dated 6/5/1426H (Corresponding to 13/6/2005G) Offering Period: 27/5/1426H to 7/6/1426H (Corresponding to 4/7/2005G to 13/7/2005G) Almarai Company Limited (“Almarai” or the “Company”) was formed as a Saudi limited liability company with Commercial Registration Number 1010084223, dated 19/12/1411H (corresponding to 1/7/1991G). The Minister of Commerce and Industry has, pursuant to resolution No. 773 dated 6/5/1426H (corresponding to 13/6/2005G), authorized the conversion of the Company from a limited liability company into a joint stock company. The share capital of the Company is SAR 750 million consisting of fifteen (15) million shares with a nominal value of SAR 50 each. Following completion of the Offering (as defined below) and the conclusion of the Conversion General Assembly, an application will be submitted to the Minister of Commerce and Industry requesting him to announce the conversion of the Company. The Company will be considered duly converted into a joint stock company from the date of issuance of the Ministerial Resolution declaring its conversion. The Initial Public Offering (the “Offering”) of 4,500,000 shares (the “Offer Shares”) with a nominal value of SAR 50 each, all of which are fully paid, and...
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...Table of content Table of content 1 Executive summary 2 1. Introduction 3 2. Objectives 3 3. Companies overview 3 3.1. Description of Vietnam Dairy Joint Stock Company 3 3.2. Description of Hoang Anh Gia Lai Group 4 4. Literature review on entrepreneurial skills 5 5. Vinamilk and HAGL Group business comparision 7 5.1. Vision and mission evaluation 7 5.1.1. Vision 7 5.1.2. Mission 8 5.1.3. Evaluation of mission and vision statement: 11 5.2. SWOT analysis 12 6. Business plan 14 6.1. Operation 16 6.2. The Human Resources Department in businesses. 17 6.3. The Administration department in businesses 20 6.4. The Finance Department in businesses 21 6.5. The Marketing & Sales Department in businesses. 25 6.6. Market Research 26 7. Similar/disimilar challenges 27 7.1. External challenges 27 7.2. Internal challenges 28 8. Conclusion 29 Apendix 30 Reference 31 Executive summary Since the Vietnam economy shifted to market mechanisms regulated by government as well as the rapid spread out of globalization, there have been major changes in the socio-economic background. Accordingly, it opens up opportunities, which can favour business activities as well as challenges created by intensive competitions in new business environment. One of the issues that are the most concern is how the entrepreneur pursues the appropriate strategies to lead the organizations to overcome these challenges and create great competitive advantages. Particularly, Vietnam Dairy Joint...
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...| | | | 2012/2013 | | | | | Content 1 Executive summary 4 2 Situation analysis 5 2.1 Company analysis 5 2.2 Company objectives 6 2.3 Customer analysis 6 2.4 Product market 6 2.4.1 BCG matrix 7 2.4.2 Suppliers: 7 2.5 Competition 9 2.5.1 Benchmarking: 9 3 external market environment 11 3.1 Economic 11 3.1.1 Current economic situation 11 3.1.2 Tendencies 11 3.1.3 The current strategy of euro adoption 11 3.1.4 MAIN MACRO-ECONOMICS INDICATORS 12 3.2 Technological 13 3.2.1 Meat product processing 13 3.2.2 Bakery 16 3.3 Political and legal 18 3.4 Cultural and social 19 4 SWOT analysis 21 5 marketing plan objectives 22 5.1 Strategic thrust 22 5.2 Strategic objectives 22 6 Core strategy 23 6.1 Target market 23 6.2 Competitive advantage 23 7 Marketing strategy 24 7.1 Product 24 7.2 Price 24 7.3 Place 24 7.4 Promotion 24 8 communication mix 25 9 implementation and control 26 9.1 Problems to overcome 26 9.2 Control 26 9.3 Budget 26 9.4 Timing of implementation activities 26 9.5 Contingency plans 26 10 conclusion 27 Executive summary Situation analysis Company analysis Dary kraje is a small shop offering quality farm food. It is possible to find there only the food without various flavours, chemical conservations and colourings. Most of the offered products come from Zlin Region. The shop offers pastry, confectionery, meat, meat products, milk and milk products, brandies, beers, ciders, baked teas, flours etc. ...
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...2011 Packaged Food Sales In India Packaged Food In India EXECUTIVE SUMMARY With a vast population base, growing middle class and strong macroeconomic growth, India has become one of the fastest-growing markets for packaged food in the world. India’s packaged food retail sales grew an average of 11.5% annually during the past five years, with a compound annual growth rate (CAGR) of 12.93% between 2004 and 2009. While only 30% of the population resides in urban areas, urbanization has become a trend in recent years and has changed how and when consumers eat their meals. This migration of consumers has resulted in new products boasting ethnic and or region-specific flavours, appearing on store shelves. The search for functional food items paired with the desire for instant gratification has caused solid growth in ready-meals, noodles and soup sales. With the growth of modern retailing and the shopping revolution in India, there has been a radical shift in the Indian food industry. In addition, with the arrival of international fast food outlets in India, the food industry has experienced steady growth. It is difficult for most regional packaged food companies in India to expand nationally, due to the country’s underdeveloped infrastructure. Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) was the leader in the packaged food market, with an 8% share in 2009. INSIDE THIS ISSUE Executive Summary Consumer Trends Economic Trends Regional Trends Urban and Rural Trends...
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...Executive summary: Coffee-Mate is the market leader for coffee creamer in the UK market; it holds 55% of the market share. However, a high market penetration and a recent increase of Coffee-Mate’s competitors’ market share have led to a questioning on the brand’s future. Several tools are used to describe and precise the competitive environment of the brand. The BCG analysis of the brand’s product portfolio highlights two issues: • the uncertain future position of the current Star product: Coffee-Mate, and • an interesting opportunity for the Coffee-Mate Lite product. This Question Mark product is present in a high growth market and could be shifted to a star position. The environmental analysis, through the use of the SWOT tool, led to a clearer vision of Coffee Mate’s areas of competence and the areas that have to be improved. Coffee-Mate’s is a strong brand with a large advertising budget providing quality (and healthy with Coffee-Mate Lite) products. These strengths appear to be useful for breaking Coffee-Mate’s bad image of distress and poor taste product. An analysis of the customer’s market segmentation, which divides the market in 5 consumers sections leads to a distinction between two different buying behaviours: • cost constrained consumers who base their buying decision on prices; and • a group of customers called “premium”, who are prepared to pay a premium price for quality products. These BCG, SWOT and customer segmentation tools provide information about...
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... Table of Contents Executive Summary Section I: Company Overview/Background Analysis * Legal structure of Jenny’s Global Confections * Product/service offering and description * Management and personnel * Resources of our company * Competition and product demand Section II: The Marketing Component * Identification, evaluation, and selection of target market * Product selection, pricing, distribution and promotion method * SWOTT analysis (Strength, Weakness, Opportunity, Threat and Trend) * Market entry strategy and target countries Section III: Financials · Projected Income statement for 3 years · Cash flow statement for one year. Section IV: An Implementation Schedule * Periodic operational/management review * Contingency planning and exit strategy Addenda: Background Data on Target Countries and Market · Basic market statistics: historical and projected · Background facts · Competitive environment Bibliography * Resources used to create this Import/Export Business plan. Executive Summary Jenny’s Global Confections serves unique candies, chocolates and elaborate sweet dishes from around the world. Our employees are multinational and bring their unique styles and flavors from their countries to our confections. Our products range from multi-flavored hard candies to delicately made multi-leveled chocolates (white, milk and dark) confections that...
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