...With their full commitment to produce high quality product, they moved to a new plant, Keropok House & Industry Sdn Bhd, at Megah Industrial Park, Section 27 Shah Alam, Selangor in early 2009 to implement food safety and quality system, Hazard Analysis and Critical Control Point (HACCP). MY KEROPOK HOUSE TRADING SDN BHD To penetrate global market for frozen food with highly recognized food safety system certification To fulfil customers and regulatory requirements. We are committed to consistently produce quality and safe product for our customers and continually improve in maintaining effective food safety system with the line of HACCP principles • To ensure that product produced are safe for public consumption and comply to Malaysian Food Act 1983 and Food Regulation 1985. • To keep aware and always comply with importing country's Food Act and Regulation. • To reduce customer complaint regarding safety issue to zero case every year. OBJECTIVE DIRECTOR : TN.HJ. ZAINAL ABIDIN BIN ABU SEMAH HEAD OFFICE : Level1, No.84, Jalan Kapar 27/89, Megah Industrial Park Seksyen 27, 40400 Shah Alam Selangor Darul Ehsan,Malaysia FACTORY & OUTLET RETAIL OUTLET 1: No.34, Jalan Kota Raja M 27/M Hicom Town Centre, Seksyen 27, 40400 Shah Alam, Selangor Darul Ehsan,Malaysia RETAIL OUTLET 2: No.51, Jalan Penulis U1/42, Temasya Industrial Park, Batu 3,...
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...Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies. For years, even after the opening and reforms, many Chinese still consider marketing western concept of a dubious practice, something that may be not valid or applicable in China. Marketing proves to be one of the most challenging parts of China operations, perhaps more so than other areas such as accounting, finance, or research & development. For several reasons, First, infrastructure in marketing is underdeveloped, including transportation systems, media development, labyrinth of multi-tier distribution channels, and the severe shortage of qualified marketing personnel. Firms attracted to the longterm potential of this vast country must remember to pay sufficient attention to the basics of producing, distribution and marketing a successful product (Country Commercial Guide 1998), Marketing Strategies In the early 1980s when MNCs first came to China, many thought of China as a huge market with a homogeneous culture and felt standardized global marketing would be effective in capturing the opportunities and improving efficiency. These feelings were confirmed by the desire of Chinese to acquire western technologies and their fascination with products from the West. After living in an economy of...
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...Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies. For years, even after the opening and reforms, many Chinese still consider marketing western concept of a dubious practice, something that may be not valid or applicable in China. Marketing proves to be one of the most challenging parts of China operations, perhaps more so than other areas such as accounting, finance, or research & development. For several reasons, First, infrastructure in marketing is underdeveloped, including transportation systems, media development, labyrinth of multi-tier distribution channels, and the severe shortage of qualified marketing personnel. Firms attracted to the longterm potential of this vast country must remember to pay sufficient attention to the basics of producing, distribution and marketing a successful product (Country Commercial Guide 1998), Marketing Strategies In the early 1980s when MNCs first came to China, many thought of China as a huge market with a homogeneous culture and felt standardized global marketing would be effective in capturing the opportunities and improving efficiency. These feelings were confirmed by the desire of Chinese to acquire western technologies and their fascination with products from the West. After living in an economy...
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...Purple Cow Transform Your Business By Being Remarkable Seth Godin visit Penguin at: www.penguin.com e penguin about the author Seth Godin is the author of four worldwide bestsellers including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine.You can find him at www.sethgodin.com This is a work of fiction. Names, characters, places, and incidents are either the product of the author’s imagination or are used fictitiously, and any resemblance to actual persons, living or dead, business establishments, events or locales is entirely coincidental. Purple Cow Portfolio Book / published by arrangement with the author All rights reserved. Copyright © 2002 by Do You Zoom, Inc. This book may not be reproduced in whole or part, by mimeograph or any other means, without permission. Making or distributing electronic copies of this book constitutes copyright infringement and could subject the infringer to criminal and civil liability. For information address: The Berkley Publishing Group, a division of Penguin Putnam Inc., 375 Hudson Street, New York, New York 10014. The Penguin Putnam Inc. World Wide Web site address is http://www.penguinputnam.com ISBN: 0-7865-4431-7 PORTFOLIO BOOK® Portfolio Books first published by Penguin Publishing Group, a member of Penguin Putnam Inc., 375 Hudson Street, New York, New York 10014. Portfolio and the "Portfolio" design are trademarks...
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...Heritage Railway Industry -‐ Market analysis Content 1. Introduction ..................................................................................................................................... 1 2. The Five Forces of Porter .................................................................................................................... 2 2.1 Threat of new entrants ................................................................................................................. 3 2.2 Power of suppliers ........................................................................................................................ 3 2.3 Industry competition ..................................................................................................................... 4 2.4 Power of buyers ............................................................................................................................ 4 2.5 Threat of substitutes ..................................................................................................................... 4 3. STEEPLE Analysis ................................................................................................................................. 5 3.1 Social / Culture...
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...Unit 9 – P3 – M2 This assignment will describe the role of advertising agencies and the media in development of a promotional campaign. P3: An advertisement agency is a service that is dedicated to creating, planning and handling advertisement and other forms of promotion for its clients. The President (CEO): The CEO is the main chairman of the company, usually the person who founded the company. Account services: In this particular campaign the Agency appointed the account executive to liaise with the clients. The account executives need to be sufficiently aware of the client's needs and desires that can be instructed to the agency's personnel and should get approval from the clients on the agency's recommendations to the clients. The account manager will develop a creative brief, usually about a page that gives direction to the creative team. The creative brief often includes information about the target audience and their attitudes and behaviours. The creative team will take the brief and, aware of their parameters; develop original copy and graphics depending on media strategy. Media Services: In this particular campaign the media services department may not be so well known, but its employees are the people who have contacts with the suppliers of various creative media. For example, they advised upon and negotiate with printers because the agency is producing flyers for the client. However, when dealing with the major media (broadcast media, outdoor, and the press)...
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...factory in Eindhoven, Holland. When their venture almost failed, they recruited Gerard’s brother, Anton, an excellent salesman and manager. By 1900, Philips was the third largest light-bulb producer in Europe. Technological Competence and Geographic Expansion While larger electrical products companies were racing to diversify, Philips made only light-bulbs. This one-product focus and Gerard’s technological prowess enabled the company to create significant innovations. Company policy was to scrap old plants and use new machines or factories whenever advances were made in new production technology. Anton wrote down assets rapidly and set aside substantial reserves for replacing outdated equipment. Philips also became a leader in industrial research, creating physics and chemistry labs to address...
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...“So the carbon from the woodlots feeds the fields, finding its way into the grass and, from there, into the beef. Which it turns out is not only grass fed but tree fed as well.” 9. When Salatin says “Scale makes all the difference,” he means that having thousands of chickens would overwhelm the locals, land and community. He would also have to outsource migrant workers, since nobody would want to work six days a week processing, turning itself into an industrial farm. 10. Chickens are placed head first into the killing cones and their throats are slit to allow the blood to pump out of the body. Once they have bled out, the chickens are placed in a scalder to loosen their feathers, then they go into the plucker- a machine in which black rubber fingers pluck off the feathers. From there, their heads and feet are removed and the animal is gutted and the insides are kept for sale or thrown into a gutbucket....
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...factory in Eindhoven, Holland. When their venture almost failed, they recruited Gerard’s brother, Anton, an excellent salesman and manager. By 1900, Philips was the third largest light-bulb producer in Europe. Technological Competence and Geographic Expansion While larger electrical products companies were racing to diversify, Philips made only light-bulbs. This one-product focus and Gerard’s technological prowess enabled the company to create significant innovations. Company policy was to scrap old plants and use new machines or factories whenever advances were made in new production technology. Anton wrote down assets rapidly and set aside substantial reserves for replacing outdated equipment. Philips also became a leader in industrial research, creating...
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...challenge as most roads are one way. How is traffic management done for VIP visits, Ganapati Visarjan, disaster/crisis times or even for daily traffic? 2. Head Quarter Administration. Their process is ISO certified.Understanding the process followed in control room. 3. Wireless section (400 vehicles) – in communication with each other & with HQ; ‘DailyPolice Notice’ is issued detailing all orders of the Police Commissioner, Courts, cases listed for next day, transfers etc. 4. There are 40 thousand people in Mumbai Police Force – Study the recruitment, training, housing, uniforms, discipline, moral conduct and suggest measures for improvement. | 2. Railways (10 projects) | 1. RL1 2. RL2 3. RL3 4. RL4 5. RL5 6. RL6 7. RL7 8. RL8 9. RL9 10. RL10 | 1. Trespassing on Mumbai Suburban Tracks: administrative & societal study& solutions 2. Railway Station Management: Cleanliness on Stations (how to improve public behavior) 3. Analysis of crowds in Suburban trains 4. Study of Control Room & Communication system 5. Operations of Accident Relief Train @ Bandra Terminus 6. Andher-Ghatkoper Metro: Transhipment of people 7. Central Rail Warehouse Corporation (CRWC): Goods shed @ Jogeshwari 8. Study Block Operations 9. Railway Workshop – Inventory Management 10. Railway Workshop – Industrial Relations | 1. 60% trespassing is on tracks – 3000 lives lost every...
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...A Project Report On EVENT MANAGEMENT Submitted By: Mayur .A.Ghunkikar Roll #7920 MMS II Second Year Masters In Management Studies (IV–Semester) Oriental Institute Of Management Studies To the University of Mumbai In Partial Fulfilment Of MMS Academic Year: 2008-2009 CERTIFICATE This is to certify that, the project assigned on ‘Event Management’ has been successfully completed by Mr. Mayur .A. Ghunkikar of Oriental Institute of Management Studies, Vashi. The project is being completed as a part of the syllabus and also in partial fulfillment of the two year full time degree of Master Of Management Studies conducted by University of Mumbai. | | | | | | | | |Signature of examiner | |Prof. Rupali Mohite | | | |(Course coordinator) | | | | | | | | ...
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...Company Profile •Aer Lingus is the national airline of Ireland. It is headquartered at Dublin Airport, Ireland. •The airline operates 43 aircraft and carries on average 10 million passengers per annum. •The airline's primary mission is to connect Ireland with the world and the world to Ireland by offering its customers the best product in the Irish airline market at a competitive price. The airline’s primary markets are Ireland, the United Kingdom, Europe and the United States. The Irish people typically undertake several overseas flights a year. This is partly driven by Ireland’s status as an island nation but also reflects the inherent propensity among the Irish to travel to visit overseas destinations. tgp2012 1 Marketing orientation Marketing orientation In 2001 after the 9/11 effect on the airline industry Aer Lingus introduces their first model of low fares to compete with other low fare In 2001 after the 9/11 effect on the airline industry Aer Lingus introduces their first model of low fares to compete with other low fare airlines. The airline was close to bankruptcy and they had to find new waysairlines.how to keep the company afloat. They carried out numerous to see The airline was close tosurveys within the industry to find new what was needed/wantedtheorder to prosper. They carried out numerous bankruptcy and they had to identify ways to see how to keep in company afloat. So after the initial surveys they lowered their fares and altered/removed/added new...
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...they were chosen because they play an important role in the company and they are a segment on their own. They have their unique usage patterns and services and contribute to COMPANY X success as they like communities. The services they prefer are landline with Internet, TV packages, and low international and local calling rates. This segment is very unique in its requirements as they use many telecom services. 3. Evaluation of Tools available for COMPANY X There are many tools that COMPANY X uses to communicate with its customer. Filipinos prefer, Television, door-to-door and face-to face communication. Those tools can be evaluated as follow: 1. Television: is a very successful marketing method; however, it is very expensive and usually television advertises are made for very special and big events such as national day. Even through this tool is considered very effective for this segment, it wont generate the revenues required for this specific segment. 2. Door-to-door: COMPANY X have previously hosted events and visited workers in Industrial area and sold them SIM card with identifications of services it offers. The campaign was very successful and many customers bought SIM card and throught that the visit was informative and that COMPANY X cares about them as customers. This example proves that the communication with this customer group is very important as they have stayed with COMPANY X after the informative session and didn’t stop the service. 3. Face-to-face: this...
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...Advertising Advertising facilitates large-scale marketing. It is a medium of mass communication. Manufacturers supply information about new products through advertising. The fact that companies spend crores of rupees or millions of dollars on advertising through TV, radio, the internet, and newspapers indicate its benefits in sales promotion. Advertising is within the scope of promotion, which is one element in the marketing mix. It is getting popularity in the present highly competitive and consumer-oriented marketing. All products old and new, consumer and durable, cheap and costly need extensive advertising for sales promotion and consumer support. Latest communication techniques are now used for making it more attractive and agreeable. The basic purpose of advertising is to give information, to attract attention, to create awareness and finally to influence the buying behavior of consumers. Advertising is certainly needed in marketing but is equally important and essential in social, cultural and political aspects of our life. The term ‘Advertising’ originates from the Latin word ‘Advertere’ which means “to turn the mind towards.” The dictionary meaning of the term advertising is “to give public notice or to announce publicity.” This suggests that advertising acts as a marketing vehicle and is useful for drawing the attention of people (prospects) towards a specific product / service / manufacturer. 2. Definition of Advertising Advertising is defined differently...
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...INDEX |Contents |Page Numbers | | | | |EXECUTIVE SUMMARY |2 – 4 | |CERTIFICATE FROM MIMA | | |CERTIFICATE FROM COMPANY | | |ACKNOWLEDGEMENT |5 | |COMPANY PROFILE |6 – 10 | |INDUSTRY PROFILE |11 - 16 | |RESEARCH PROBLEM AND ITS BACKGROUND |17 – 19 | |OBJECTIVES, HYPOTHESIS AND SCOPE |20 – 22 | |RESEARCH METHODOLOGY ...
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