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Industry Ana

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Submitted By joycenpaul91
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Pages 7
CA 1: Strategic Industry Analysis
Need/Opportunity Analysis
Professor David J. Rosner
Joyce Paul
Summer 2015 – GMT 615 PCA

Apparel retail, or clothing sales, is a large sector, generating 304,906 million dollars in revenue in 2009, with a compounded annual growth rate of 3.2 percent from 2005 to 2009. Sales of women’s clothing are the most profitable area in this sector - accounting for 53 percent of the total revenue. The retail industry is moderately concentrated and bigger stores have advantages of getting better deals from suppliers, but the individualized nature in which stores compete not simply on price but on type and style, of which there are many, leaves room for smaller stores to succeed as well. In addition, because of the nature of clothing, many stores exist marketing to specific demographics based on price and style. Trends are also particularly important here - being behind on what's hot can lead to losing sales, reputation, and leftover inventory.
Market and Trends vary when it comes to the fashion world, there could be a dry season or there can be a high season. What people fail to release is that you must know yourself and be within to understand what it is you enjoy and like. There are two different type of people in the fashion business, the ones who have to keep up with the latest trends and get everything that is popular at the time or you have the ones that just goes with the flow and dress however they want and dress to fit their personality and just enjoy what they like and have their own style to them.
Fashion is a prevailing custom or style of dress/clothing, etiquette, and socializing and Marketing involves the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling of items. Now you put those together and you have a Fashion Marketing (Marketer) who is

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