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Syracuse University

INDUSTRY ANALYSIS OF COLLEGES AND UNIVERSITIES IN THE
UNITED STATES

Matthew Gerlitzki
Strategic Management - MBC 645
Professor Wimer
May 11, 2016

Industry Definition
This is an industry analysis paper of the Colleges and Universities in the United States and it is important to begin with a definition. A goal of an industry definition and boundaries scope must not be too narrow or broadly defined because this will alter the scope of the analysis and result in a skewed conclusion. I will begin by differentiating between non-profits and for-profits businesses due to the different strategies involved within management in attempt to maintain the scope of this analysis. At first thought this seems irrelevant, however, the internal and external environments of these two types of business structures are different and management must prioritize accordingly. In academia, the for-profit institution must operate similar to a regular business with a focus on profitability that will satisfy stakeholders rather than focus primarily on the quality of education. The non-profit institution will focus primarily on education and student success, which will contribute to the brand awareness and prestige that will be discussed later.
An analysis of the Colleges and Universities in the United States will be limited to non-profit private and public institutions that offer Bachelor’s, Master’s, and Doctorate degrees. Bachelor’s (undergraduate) degrees are the first program of study, are offered in a wide variety of studies and disciplines and are typically earned in 4 years. A Master’s (graduate) degree is the next level of program study that is typically completed in 1-2 years. The Doctorate degree is the highest academic degree available and does not always require a Master’s degree for enrollment. The Doctorate degree time frame completion

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