...framework. This proposal describes how Porter’s five forces are applied to Nokia. As it is said Symbian can be considered as an important external factor, which influences Nokia’s profits. The paper emphasises on the powers of suppliers in the five forces analysis and thus conclusions for the dependency of Nokia can be made. It also illustrates other forces in Porter’s model like the competitors force. The topic of the bargain power of consumers is also described well: Consumers choice is affecting Nokia’s profits since Nokia is missing the target market preferences as consumers lean towards high end phones and not the cheap supply Nokia has. However we think that the threat of new entries should be dealt in more detail. The topic of the research is clear and specific though it focuses a little too much on Symbian as the main factor. The “decreasing innovation and market share of Symbian” can be described in the sub questions. And in my opinion, the group has too many sub questions. It is...
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...Research Memo Date: October 16, 2013 To: Prof. Hastings From: Riki Kotaka Subject: How do music companies address the issue the music sales has been declining? Introduction Music is essential for our lives, however it is difficult for those who get involved with music industry to make a profit. Music industry has been shrinking since 1999 when Napster, pioneering music file share service, was founded [1 McCormick]. In 1990’s when the music sales were at the peak, the total global music revenue was around $30 billion, but the one in 2012 was only $16.5 billion [2 Pfanner]. I did summer internship at Sony Music Entertainment in Tokyo for a month. I’ve participated in some meetings to consider marketing plans for musicians. One main reason of the sales declination is an illegal downloading. Although laws prohibit illegal downloading, there are still massive illegal downloading websites on the Internet. However, global music sales in 2012 increased for the first time since 1999, and the number of songs downloaded illegally was declined to 210 million in comparison to 1.2 billion in 2008. [3 Sherwin] It seems that music companies finally found some efficient ideas to overcome illegal downloaders. Do music companies actually increase their profits? And how did music companies start adjusting the situation? The purpose of the research paper is to figure out the main reasons why music sales finally increased, any differences to market music products and if the situation...
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...Through the years, various automobile makers have come and gone. Hudson Motor, Auburn Motor, Essex Motor, and Duesenberg are just to name a few automobile companies that have failed through the years (Sullivan, 2008). The competition has been fierce between different automakers, whether it is with Ford, Mercedes-Benz, Honda, or General Motors (GM). Each company strives to make a car that will not only sell at a reasonable price, but also appeal to the consumer. Now the U.S. automotive industry is financially struggling and may mark an end to an era. Currently Chrysler, Ford, and GM are struggling so much so right now that the manufacturers are temporarily closing doors in an effort to save money. Chrysler itself is in such financial need that the government recently bailed them out with a loan of $4 billion dollars. However, that money has not helped this company out. Sales for Chrysler are steadily dropping. Chrysler sales were so low for the year of 2008 that the Toyota Camry alone outsold the entire line of cars that Chrysler manufacturers combined. Chrysler admits that they need approximated $7 million every 45 days to operate, yet with sales so low analysts are predicting an end to Chrysler alone (Critics suggest reeling Chrysler is a lost cause, 2009). While U.S. auto manufacturers had the biggest drop in sales, Japanese automakers Toyota and Honda also saw a drop in sales, 15.4% and 7.9% respectively. Overall, car and truck sales for all auto manufacturers in the year...
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...ResearchBeam has announced a new Report Package "Cancer Diagnostics Market Growth, Trends, Technology, Competitive Landscape, Research Forecast to 2020" Report Overview According to the CDC, cancer is the second leading cause of mortality, causing ~584,881 deaths worldwide in 2013. Early diagnosis is the key to prevent the rising number of cancer-related deaths. The global cancer diagnostics market is witnessing a rapid transformation owing to several technological advancements in diagnostic platforms such as next-generation sequencing, DNA microarrays, and polymerase chain reaction (PCR). Moreover, the market has seen the advent of hybrid imaging instruments with enhanced accuracy, such as PET/CT and SPECT/CT. These advancements have augmented the growth of the cancer diagnostics market. See Complete Info at: http://www.whatech.com/market-research/medical/83614-the-global-cancer-diagnostics-market-is-witnessing-a-rapid-transformation-according-to-new-research-report The instrument-based cancer diagnostics segment accounted for the largest share of the global the cancer diagnostics market, by technology, while breast cancer accounted for the largest share of the cancer diagnostics applications market, in 2014. North America accounted for the largest share of the global cancer diagnostics market, followed by Europe, Asia, and the Rest of the World (RoW). In the coming years, the cancer diagnostics market is expected to experience the highest growth rate in the...
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...Comparison of 3 methodological approaches undertaken in 3 Research studies on Airline Industry Introduction In this research paper, methodological approaches of 3 different peer reviewed tourism journal articles from the journal “Tourism Management” have been compared. The first article is on the topic of changing gender representation in airline/aviation industry. This research study has identified the trends related to gender representation in airline industry have been discussed. In this article, the influence of different media such as contemporary electronic, celluloid and print has been discussed and the role of media in affecting life as well as career choices especially from the perspective of gender is conferred. According to the article, e-media imagery holds more power than ever before to influence life, especially career choices of a person. New generation especially now take their input from the imagery shown on the media in making their career decision and media has played an important role in helping women to gain more representation in careers that were previously dominant by the their male counterparts. According to the article, e-media imagery holds more power than ever before to influence life, especially career choices of a person. New generation especially now take their input from the imagery shown on the media in making their career decision and media has played an important role in helping women to gain more representation in careers that were...
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...INDUSTRY STUDY SALON AND SPA TABLE OF CONTENTS 1. OBJECTIVES OF THE STUDY A. Class Academic Objectives B. Group/Personal Objectives 2. INTRODUCTION A. Nature of the Business B. History C. Industry Background 3. RESEARCH DESIGN A. Scope and Limitations 4. PRESENTATION OF RESULT A. Players of the Industry B. New Entrants C. Buyers D. Bargaining Power of Buyer of Salon and Spa Industry E. Suppliers F. Substitutes 5. ANALYSIS AND CONCLUSION I. OBJECTIVES OF THE STUDY A. CLASS ACADEMIC OBJECTIVES The research aims to evaluate the researchers’ understanding relevant to the undertaken course which is the “environmental analysis”. This would require the researchers to put into practice the studied theories into actuality. B. GROUP/PERSONAL OBJECTIVES Basically, the researchers have the goal to acquire knowledge about the salon and spa in terms of the possible and probable effects of external forces on the survival and growth strategies of the industry. * To know what determines the level of profit in an industry/SPA industry. * To understand how the competitive structure of the industry determines its profitability. * To know how is industry profit shared between the different firms competing in SPA industry. * Analyze firm's industry environment to know its profit potential. * Identify the main structural features of the industry that influence competition...
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...Mintel provides insight on the future marketplace in the US with database projections. Euromonitor This resource provides market data both in America as well as globally. Euromonitor also allows me to look up company shares for Columbia Sportswear and The Timberland Co., which give me a insight into their current business status. Factiva This resource provides news articles on specific companies, industries, regions, and subjects. I am able to filter those categories for apparel-outwear as my industry while comparing my specific companies, Timberland and Columbia. Market Research Reports - Business Market Research Reports & Industry Analysis. Web. 11 Oct. 2011. . This Website reports on consumer goods and services by providing various articles that correspond with the industry and search category. This provides me with some up-to-date looks on the current industry and my companies. IBISWorld Industry Market Research This resource contains industry market analysis, specifically on Men’s/Women’s apparel manufacturing in the US. It Provides such information as industry at a glance, performance, outlook, and their life cycle. Columbia Sportswear | Shop Direct for Jackets, Pants, Shirts & Shoes. Web. 11 Oct. 2011. . The company website provides a insight to their current marketing...
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...Footwear Industry Local Vs Global Footwear Industry Local Vs Global A Secondary Research and Analysis on Local and Global Brands in the Indian Footwear Industry Submitted to: Prepared By: Chirag Bansal Deepti Tripathi(IMT-G) Saurav Mishra (IIM-L) Contents 1. Industry Highlights………………………………………………………………………………………………………3 2. Timeline of the Global Footwear Industry……………………………………………………………………....4 3. Categories in Footwear Industry………………………………………………………………………………….… 6 3.1. Trends…………………………………… ……………………………………………………………………………6 4. Porter’s Five Force Analysis….………………………………………………………………………………….8 5. Market & Competition Analysis……………………………………………………………………………12 6. Success Factors of Global Brands Vs the Failure Factors of the Local Brands………………......17 7.References………………………………………………………………………………………………………………………19 1. Overview FOOTWEAR INDUSTRY SPECIFICS: Primary activities of industry: | Major products and services in industry: | • Athletic shoes manufacturing• Ballet slippers manufacturing• Children's shoes manufacturing• Cleated athletic shoes manufacturing• House slipper manufacturing• Infants'...
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...Global And China High Voltage Load Switch Loss Industry 2015 Market Analysis Survey Research Growth and Forecast Report A new research report on the international High Voltage Load Switch Loss industry, with a key focus on the China market, has been recently added to the research report database. The report, titled “Global And China High Voltage Load Switch Loss Industry 2015 Market Research Report”, is a detailed analysis of the key elements of the High Voltage Load Switch Loss industry chain based on expert data gathered pertaining to report’s review period. A detailed forecast of the High Voltage Load Switch Loss industry’s future state during the years 2020-2015 is formed based on historical data, prominent trends of the past, and development trends observed in the industry so far. The section of competitive analysis of the report presents a snapshot of the High Voltage Load Switch Loss industry landscape in key countries and regions across the globe, with a keen focus on Chinese regions. Of the key High Voltage Load Switch Loss international and Chinese manufacturers, details such as product types manufactured, production capacities, production values, gross margins, product production global share, company contact information, product pictures, manufacturing processes, product cost structures, etc. are included. The report also studies the new projects in the High Voltage Load Switch Loss marketplace, and presents SWOT analysis, investments feasibility and returns...
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...Wine has always been an essential part of human culture since early time. Although American wine industry is still young and small compare with the old world, but with the big improvement space American wine step by step gain the good reputation. In the United State, 95% percent of wine is produced from California. The diversity of weather helps California to grow every grapes variety in the world. Among the leader of US wine industry, Gallo family is the biggest family own winery with the history root from the early time of wine marker in California It has been 75 years back of the day that the brother Julia and Ernest Gallo founded the company in Modesto, California. Gallo Company has become the largest family own winery in America and also the largest exporter of California wines. One of the important ranches, Frei Ranch originally owned by Charles Dunz and Andrew Frei in the 1880s. Located on the Dry Creek Valley, 18 miles from the ocean, this location has a warmer Pacific climate. Cabernet Sauvignon with thick skin grape, love sunlight and adequate level of fog, is the best grape to grow in this Ranch. However, with the strong existence of microclimate, they experiment farming Pinot Noir. They usually buy grape from other grower in order to add the complexity to the wine. Gallo family is well known for their lead and collaboration with the Wine Institute and the California Association of Wine grape Growers to develop and implement the Code of Sustainable Wine Growing Practices...
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...PC Registrations • New car registrations rose 0.03% in January to 128,853 units. • The new car market is expected to remain stable in 2012, dipping just 1% to 1.92 million units in 2012, before recovering in 2013. • Diesel and alternatively-fuelled cars increased volumes, up 6.3% and 17.7% respectively. • January’s performance was boosted by the private market, up 2.7% on January 2011 and further growth in the fleet sector. • January typically accounts for around 7% of annual registrations, ahead of the key March market, which typically represents 18% of the annual market and approximately 65% of volumes registered in quarter one. “The January new car market held firm with 128,853 registrations, marginally up on January 2011, a welcome sign of stability in uncertain economic times,” said Paul Everitt, SMMT Chief Executive. “2012 is set to be an exciting year with record numbers of new models coming to market filled with innovative technology that will save the motorist fuel, enhance comfort and further increase levels of safety and security. However, to maintain market stability, government must act decisively and deliver much needed confidence to businesses and consumers.” Demand for diesel cars continues to rise and its market share moved from 50.5% a year ago to 53.7%, as motorists look to ensure increased fuel efficiency. Registrations of alternatively fuelled vehicles rose by 17.7% in the month and accounted for 1.6% of the market, mirroring the record levels...
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...Table of Contents Executive summary The model used in the SERVQUAL states that there are three variables to measure service businesses: service quality, product quality and price/quality ratio. Another study done by Nassrin (2009) has found that there is a difference in the level of satisfaction of students from different academic levels about university restaurants. We used these theories in our hypothesis and variables formulation and we found that that the level of satisfaction of students toward the restaurants differs between students of different academic levels. We proposed some recommendations for the managers to enhance the satisfaction level of students. We recommended them to do a qualitative research to know the specific needs of each of each of the academic level, and then use these findings to reshape the marketing and product mix of the Newrest restaurant. Introduction As the population is growing at a high and fast rate, and the world is recognizing a rapid-changing environment, the issue of customer satisfaction is becoming more and more critical as well as crucial while launching products into the market; this is done in order to satisfy customers’ needs and wants, and hence meet their requirements. In fact, with the adoption of new technologies and the increased awareness of consumers about the products and services offered in the market, the competition in the business market is becoming more and tougher. For that purpose, companies...
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........................................................ 5 Sectors of Industry: ................................................................................................................................. 6 Financial Statistics: ................................................................................................................................. 8 Current Industry Structure: ..................................................................................................................... 8 Potential Pitfalls: ..................................................................................................................................... 9 References:............................................................................................................................................ 11 Oil and Gas Industry The oil and gas industry or the petroleum industry has become an important part of every man’s day to day routine. Let it be cooking, driving or lighting oil and gas has become a necessity. Naturally discovered under the crust of earth crude oil was earlier thought to be available in abundant. But in recent years we have found that there is shortage of the most necessary part of our life. In this report we will discuss the history, current leaders, demographics, structure, financial statistics and potential pitfalls of one of the most profitable industry i.e. oil and gas industry in the present market. History: The processes of exploration, extraction...
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...Marketing Research Carbonated Drink Industry: How does advertising outlay affect the profitability and sales. Mid-Review Submitted By: 1. Disha Hooda 2. Akshay Sharma - 168 - 145 3. Ankur Jhunjhunwala -77 4. Raunak Khetan - 199 Background and Motivation Various writers have viewed advertising from different perspectives. Advertising is a tool of marketing for communicating ideas and information about goods and services to an identified group, which employs paid space or time in the media or uses another communication vehicle to carry its message. It openly identifies the advertiser and his relationship to the sales effort (Wanoff, 1997). Advertising is a non-personal communication paid for by an identified sponsor who is relayed through various media with the aim of influencing people’s behavior towards the advertiser’s products and services at the lowest possible cost. (APCON, 2002). Frank (2005) defined advertising as the aim to persuade people to buy. Advertising is the dissemination of information concerning an idea, service or product to compel action in accordance with the intent of the advertiser. Advertising is any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor, (Alexander, 1965:9). The economic importance of advertising can’t be over emphasized. Advertising and promotions are an integral part of our social and economic system, evolving into a vital communications system that gives businesses...
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...Research Project Critical Success Factors One industry that has seen steady growth over the past ten years is the fast food industry or quick service restaurants. It is no secret that Americans have a tremendous love for greasy, unhealthy, quickly prepared meals. Not only Americans, but people around the world seem to be enjoying the tastes the fast food industry has brought to the table with McDonalds emerging as one of the biggest brands in the entire world. The growth and increase in this industry does still have its drawbacks. With newly enlightened consumers becoming more meticulous about what they eat based on calories, fat, gluten and so on, many fast food franchises have been under the gun to maintain the status they have bolstered for so long. Rather than lie down and wave the white flag, many companies have begun offering new products derived from new methods of preparation. Nowadays, everyone is on the move, everyone’s time is precious and there is high demand for a quick bite to eat. However, these consumers do not necessarily want to compromise their health in the process. Chick-fil-A has emerged as the top chicken fast food chain in the United States. They control the most market share and have done so in quite extraordinary fashion. Prior to being the number one chain, they trailed Kentucky Fried Chicken, who controlled 40% of the market back in 1999 while Chick-fil-A only had nine percent (Lutz, 2014). Chick-fil-A’s average sale is three times the amount of...
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