...Industry Trends According to Standard and Poor’s industry service, in the past few years, the pharmaceutical industry has been subjected to heightened competition from generic drugmakers, unprecedented pricing pressure from payers, and hard-to-control inflation in research and development budgets. Furthermore, the industry has been experiencing a decline in R&D productivity, with a lack of innovative new products being launched in recent years. The industry has suffered due to these problems in 2010, however, improvements in early-stage product pipelines in certain fields, such as cancer and diabetes, show positive long-term potential. Major cost-cutting initiatives, including sales and marketing overhauls and the reorganization of R&D operations, have been introduced as a response to the industry's concerns. New products, as well as an aging population, also provide another indication that the industry has a promising future. 1. Emerging Markets Drive Growth With markets in major developed nations being stagnant or only showing modest growth, pharmaceutical manufacturers are focusing on global emerging markets to provide momentum for industry growth over the coming years. Projections show that these markets will account for over two-fifths of global GDP, and 80% of the world's population by 2015. With respect to the pharmaceutical industry, observers have forecast that emerging markets will drive up to 90% of the sector's growth through 2020. Based on IMS...
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...The global pharmaceutical industry has enjoyed steady growth in recent years, despite a global economic downturn. But with patent expiries, stricter regulations, and U.S. healthcare reforms, the pharmaceutical industry is increasingly under pressure to maintain its steady revenue flow. With the patent cliff looming through 2014, many pharmaceutical companies are restructuring to reestablish their industry dominance. They are reinventing themselves through mergers and acquisitions, or are signing licensing deals in order to survive. Real Publishing presents a study of key pharma industry trends. This report offers an analysis of the impact of those trends, and reforms and regulations, particularly in the U.S. and the EU. Key Trends Explored: - Generic drug manufacturers are gearing up to take advantage of the opportunities presented by the many patent expiries - What trends are impacting the leading generic drug manufacturers such as Teva, Sandoz, and others - What government regulations and policies will effect pharma company bottomlines in 2012 and beyond? - How are pharma companies using mergers and acquisitions to maintain a competitive edge? - What is the state of the current global pharmaceutical industry and where is it growing? - Pharmerging countries contribute approximately half of growth, with China as third-largest market Global Pharma Industry Trends Examined: - Challenge of Patent Expiries - Challenges Facing the Generic...
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...hotel industry Introduction Despite a growing of the value of modern, integrated systems, many properties still do not take advantage of them as fully as they might to maximize revenue opportunities. Many also fail to support and secure them to the extent appropriate to the value of their data and to the legal consequences of that data becoming stolen or corrupted.--Hospitality management system have evolved into sophisticated, well integrated, multi-discipline tools capable of helping properties of all types and sizes that attract more guests, generate more revenue and reach much-improved levels of efficiency. However, many properties handicap themselves through hanging on to systems well past their competitively useful life, greatly restricting their ability to implement such revenue-enhancing measures as taking Internet reservations, performing effective rate/revenue management, collecting more detailed guest data for customer relationship management and targeted marketing, and so on. All of these factors encourage the movement towards more professional systems management; either from a corporate resource team shared among many properties or contracted out to a professional third party. STATEMENT OF THE STUDY This study aimed to determine on how a significant factor restricting wider adoption is the challenge of improving the system's ease of use as they continue to grow in functionality, in both operational and guest-facing areas. All of these support a trend to outsourcing...
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...New trend of digital advertising in auto industry The earliest world known auto advertisement appeared in 1898. It was placed in a magazine called Scientific American occupying a whole page and cajoling reader to “dispense with a horse”. This very first auto ad was made for Winston Motor. We won’t see much Winston cars running these days since they stopped producing cars in 1924. I suspect at that time the Winston Motor couldn’t expect they set new era in motion. A century passed, auto ad has developed and grown. With the development of technology, there appeared more transmission channel. According to Borrell Associates’ latest report, the auto industry’s use of print, radio, and direct mail will be taken over by this growing transition to digital media. To put things into perspective, about 40 cents of every media dollar spent for automotive marketing will go toward digital advertising in 2011 and in 2012 it is likely 90% of additional advertising dollars will go toward digital media.[1]Obviously, digital media is the general trend in auto advertising. Television; internet website; social media network and video network are all digital platform. In this thesis I will focus on creative TV advertising; product placement and micro-film advertising. Because among all those digital ads, there are fast-growing recent years and represent the develop direction of automotive advertising. Creative TV commercials Most of the time, advertising is regarded as a supporting...
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...Frank, a recent Santa Clara University graduate, recently landed a sales job for a Silicon Valley tech company. He is part of a team that qualifies sales opportunities. After talking to potential customers, Frank decides whether or not they are quality leads. If they are, he refers them to an account executive (AE) to close the deal, saving the company precious time in money in avoiding low probability contracts. If not, he will not pass them on and the sales opportunity is not pursued. Account executives expect prescreening of potential leads in order to maximize their time. Each referral Frank passes to the AE is added to a tally that counts toward his target monthly total, and there is a monetary bonus for all sales staff members who reach their monthly quota. This creates some controversy among Frank's team members, who are faced with conflicting incentives; pass on low quality leads to hit your quota, or focus on quality and risk missing the monthly target. The pressure to "hit your number" comes from both the monetary incentive and management, who benefit when their sales team hits their quotas. To further complicate matters, since each sales representative self-reports how many leads they passed along, they can inflate their numbers in order to reach the monthly target goal: a common occurrence among Frank's coworkers. As Frank tries to adjust to his new job, he is finding it difficult to balance his own moral compass with the pressure of hitting his monthly number...
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...to show the trends in the car industry that changed radically from the beginning of the 80s. We examine the impacts of improvements in technology, the effects of externalities which will lead to the increase in cost, price discriminations and competitive structures. We discuss about car industry which is an oligopoly structure, and the recent environment of economic. Besides that, we also concert about the effect of externalities, on the other hand, the effect of the technological advancement and price discrimination. Finally, in conclusion, we conclude our views of the structure of oligopoly industry and how it’s changing competitive environment that will affect the market and consumers. CURRENT ECONOMICS ENVIRONMENT Global rescission influences most of the automobile manufacturing companies to cease production due to the short demand in the market. Microeconomic market factors have lowered demand and increase elasticity of demand in the car industry. For example, in Figure 1, it demonstrates the demand for the sales of cars [D1] has decreased and also become more elastic [D2]. It becomes flatter, showing the higher price change responsiveness. This is represented by a decrease in price from [P1] (at [E1]) to [P2] (at [E2]). Oligopoly industry will reduce supply when it is motivated by changes in demand. FIGURE 1 EFFECTS OF EXTERNALITIES - GOVERNMENT POLICY OPTION In 20 years time, there has been a dramatic fall of economy in the car industry. Government introduced...
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...Trend Article Analysis University of Phoenix – MGT373 Jennifer Choy August 21, 2011 In this day and age there are millions of trends that are present in almost every industry. In order for an organization to be successful it is essential that they follow some of these trends so that their company appeals to people. This proves to be true for the event planning and convention industries. Two articles that pinpoint a couple different trends are “Nifty gadgets taking special events to a new level” and “ The article “Nifty gadgets taking special events to a new level” is a great example of trends within the planning and convention industries. In the years 2001-2004 these industries saw a huge decline in business. The reason for this was the failing economy. Companies and organizations could no longer fit events and gatherings into the budget. In 2005 event planning companies such as Dolce parties finally started to see an incline in corporate parties and events. However, these parties and events were at a much smaller scale. It was only the important people that were being invited to these gatherings because the budgets were still not back to where they were. Since the comeback of events was at a slow pace, event planners and convention industries decided to introduce some new gadgets to attract clientele. According to Stableford ( 2005)“Beyond the typical post-event surveys and evaluation of how many sales leads actually translate into qualified...
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...Principles of Entr3preneurship Business Trends ERIC KING AI logo © 2013 by Eric King According to Tim-Graw (2012), the social trend is evident throughout the world with more networking events and opportunities occurring weekly. Social trend involves top social networking platforms such as Facebook, MySpace, and other Internet networking sites. The list continues further with the creation of music apps, Spotify, Pandora, and these other networking sites will impact the industry by providing opportunity for growth. Whenever a new social media tool is created, a new opportunity is as well. New opportunity means an increase in jobs, expanding the pool of success to Full Sail graduates and other industry driven people. This trend will also be impactful to the industry by recognizing what’s new and hot on the market! New applications are being formed from web 2.0 tools allowing for users to run businesses with just one click away. It is important that we monitor this trend to see what exactly are the people are following. You have to know your target audiences wants and needs in order to satisfy them and become successful. One example of a business monetizing from social trend is Rick Ross’s, Untouchable MayBach Music Group also known as MMG. “Maybach Music Group has climbed to the forefront of mainstream rap” (BET, 2013). In order to be great in this music industry, you have to be able to keep up with the trends of it. Though Rick Ross has a catalogue of 4 popular mainstream...
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...Pearlman Recent Trends in the Casino Industry The casino industry is very large multi-billion dollar industry. There are very few players in the casino industry as there are a great amount of legal and capital issues for operating and owning a casino. There are even fewer players who have been in the casino industry for generations. The people who have been in the casino industry for decades are those that have caught on to the current trends within their industry. If any business wants to be sustainable and have a very long life than it is mandatory that they have an eye out for the current trends within their industry and apply those trends in their business. The purpose of this paper is to identify the current trends in the casino industry. Knowing this information will be very useful to me as an owner/operator of multi-business units. I am not currently in the casino industry, but I have a very big attraction to the industry as an owner. I want to do more research on the industry and there is no better way than identifying the current trends in the industry. After a lot of research, it has been noted that there are many trends that the casino industry has to keep a look-out for. These trends touch many different areas in the industry, ranging from the changes in the technology, the different types of policies and regulations as well as a shift in demographics and how they have influenced the industry. The first trend I want to identify in the gaming industry is the fact that...
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...Berndt, A. & du Plessis, J.P., 2012. Applied Strategic Marketing. 4th ed. Heinemann. or the old edition Du Plessis, J.P., Jooste, C.J. & Strydom, W.J., 2009. Applied Strategic Marketing. 3rd ed. Heinemann. QUESTION 1 This question reflects on the analyses of the macro environment. (Jooste et al., 2012, Chapter 2; or Du Plessis et al., 2009, Chapter 2). The students have to identify FIVE trends in the macro environment that impact on micro breweries. A trend is something that changes in the macro environment, for example: Rise in disposable income Customers search for value for money Rise of black middle class Rise of social media Rising costs. Environment protection/‘green industry’ Changing lifestyles Changing role of women New legislation Consumer Protection Act Changing needs of consumers. Each trend has to be discussed briefly and the student has to indicate what the impact and influence of the trend on the micro breweries industry are. Mark allocation: Definition of trend (1 mark) Impact of trend (2 marks) Implications for marketing of micro breweries (3 marks) 5 trends x 6 marks = 30 marks. Marking Memorandum: 2nd Semester 2012 © IMM Graduate School of Marketing M2/MAR202 [30] Page 2 of 2 NOTE: It is not possible to provide model answers. The students have total freedom to formulate their answers. QUESTION 2 2.1 [30] (See Jooste et al., 2012, pp.123-127; Du Plessis et al., 2009, pp.130-132.) Students can reflect on: Direct versus indirect...
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...In rapidly changing environments, one rule of thumb applies: If you don't adapt, you don't endure. That's the core idea behind environmental scanning. Definitions of the term abound, but in essence it refers to the means by which organizations gather information on changing conditions and incorporate those observations into a process where necessary changes are made. The right information, combined with the right adaptations, can determine an organization's future viability. A body of knowledge on environmental scanning is developing, but unfortunately much of it is oriented toward for-profit companies and doesn't fully recognize the unique conditions of membership organizations. (See sidebar below for more information on resources ASAE is developing on environmental scanning for nonprofits.) But environmental scanning needn't be complicated or intimidating for association executives. Here are five steps to help begin that effort. 1. Consider Your Scanning Type Your first order of business is to set some parameters on the type of scanning you will be doing. There are two fundamental scanning types: "social intuitive" and "formal analytical." If you run a scanning process in which people investigate a wide range of sources and then produce a report by a given date, you are in formal-analytical mode. "Social intuitive" is a less rigorous type of scanning: The term acknowledges the fact that everyone scans their environment for useful information about what's coming down the pike...
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...other companies. These may include the innovative products or services you provide, your management team and the company's reputation. These are the items your company must continue focusing on in order to continue its success. 2 Assess the company's weaknesses. This section of a SWOT analysis is often the most difficult step, but is also one of the most important. These items are things that are holding your company back from success. Include any problems you foresee such as employee turnover, outdated computer systems or failure to keep up with current market trends in the products you manufacture. By acknowledging the company's weaknesses, potential threats are easier to avoid in the future. 3 Investigate possible opportunities. Look within the company, the industry and the marketplace for potential options that could help your company advance. If there is a new trend in a specific product, find out if your company could benefit from manufacturing it. 4 Determine the threats to your company. This external factor of a SWOT analysis focuses on economic issues. If the economy is on a downturn, your company might be affected. Other possible threats include shifts in consumer tastes and new competitors. By learning what these are, your company may be able to take precautions to avoid the potential negative effects these threats cause. 5 Write it all down. When writing a SWOT paper, begin with the basic company information...
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...about different companies and must be done once you get the shortlists from these companies. 6. REMs – This folder contains all the documents used in the Niche placement preparation REMs. 7. Questions asked in summers – This folder contains questions that were asked by different companies in the previous years. We are updating the folder with feedback from as many Tuchhas as possible but it will not contain the entire spectrum of questions and should be used only to identify a trend. 8. Interesting links – This folder contains interesting links that we think are useful for you. We would keep updating the same during the course of your preparation. 9. Newsletters – This folder contains the Niche newsletters and articles that had been mailed to you previously. The division is not strict and simply aims to provide every one of you with a roadmap for preparation. This preparation is in addition to HR preparation that you all are expected to do. In addition, you are expected to know about the latest trends in marketing. In case of any doubt/suggestion or clarification, feel free to reach out to any Niche...
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...Future Trends Charmaine Saint Surin OI/466 June 6, 2016 Fred Greifenstein Future Trends According to Webster.com dictionary, a trend is usually known as something undergoing change or is developing into something or going into a general or specific direction. Innovation is about timing, but there is not a theory behind it. It includes processes and new ideas and then they are converted into new useful products. It creates value for customers who pay for it. Disruptive Innovation is an all-out risk taker, creating new markets with more practical approaches towards buyer's purchasing power. What we know is that innovation does not have an end, it's the fact that what we want and what we need continues to change. Innovation is not the goal but everything we do to get to that point. I think collaboration within innovation is an revolving trend. This is the concept of an open source. With the internet age, there are so many people connected worldwide, so there is the fact of collaboration. It creates alternatives for companies who which are smaller to have the ability to remain small and agile. If that is the choice, it also allows those less ended businesses to be a part of the larger agenda in innovation. Innovation is a connected function of communities. It seems like we are all trying to come up with new solutions that capture the technologies we encompass and maybe even working with alternatives reworking those technologies. An example of this is universities...
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...Statistics show that only 47% of consumers around the world say they trust paid media. (trendspotting.com) * Servile brands and citysumers are a more established trend as they are wanting something new, this type of consumer lives in a capital/or town where they are usually the first to try out new products and follow the latest trends. * Servile brands let the consumer try it out first, using ‘hands on’ e-tools which allows them to test run products, for example marks and Spencer’s where they allow consumers to try before they buy on the latest nail varnishes. * IKEA has an online application where the consumer can design their own kitchen. (www.ikea.com) * Citysumers capture the essence of the city and its heritage * Established market of consumers as they are within a city latest technology and trends are available there first, outsiders from cities will be delayed. Sub trend: Modern make it and mend * Citizen hacking -using faulty or discarded objects and turning them into functional pieces- economical- cities in debt. Urbanization: * “67% of urban consumers identify themselves with their city, almost as many as the 69% that identify themselves with their nation” (www.trendspotting.com) * Culture is reflected in style of the nation * App culture Future trends: * 2013- * ‘I made that’ :Product customization and combined high tech manufacturing New, networked models of product identification. * ‘Equalized’ - Consumers...
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