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Information Knowledge Management

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Submitted By manuannu1
Words 3222
Pages 13
HEINZ

Name: Manjit Singh

NCC ID: 00125191

Centre: NABT (Newcastle upon Tyne)

Table of Contents

Introduction 1

Strategic information of Heinz 2

SWOT Analysis 4

Porter’s Five Forces 5

E-Business Planning 6

Knowledge management 9

Customer relationship management 9

Conclusions 10

References 12

Introduction

H J Heinz Company began its operation in the food industry in the year 1869, founded by Henry J. Heinz in Sharpsburg, Pennsylvania. Heinz is popularly known household name in the food industry across the globe. The company holds the market leader position in various markets by selling the world class food products. It operates in North America, Asia, Europe and Pacific. The company sells wide range of products including ketchup, condiments, sauces, frozen foods, soups, beans, pasta meals, infant

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