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Information Systems Assignment

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Place yourselves in 2002. What advice would you have told to Ian Wilkinson on the arrival of Internet and what would you suggest him to do for his short-and-long term strategy? * As most of us know the Internet has drastically changed the world and how we interact with one another by incorporating itself into almost all aspects of modern life in the developed world. Upon the availability of readily accessible Internet-access across the world people have been able to connect with each other on an unprecedented level. This has tremendously impacted many industries in particular the video game industry. It has influenced developers to begin creating massively successful games that are strictly or predominately played over the Internet on consoles, computers and mobile devices with some games even requiring a monthly or yearly subscription and further optional in game purchases. * The Internet has also spurred the console gaming industry to create digital distribution platforms such as the Xbox Games Store, Playstation Store and Nintendo eShop, which allows gamers to download videos games directly to their consoles from the comfort of their home. Through the use of social media (Facebook, Instagram, YouTube) people are able to share more and more of their daily life activities, goals and accomplishments with each other. The gaming industry has not missed the opportunity to amalgamate itself into the narrative that is our online identity. Developers have integrated the ability to share gaming achievements, photographic and video footage via social media into a great deal of modern video games. * Below I have written some strategic and general advice for Mr. Wilkinson to consider. The advice takes into consideration the above-mentioned impact that the Internet has had on gaming. Since we have the benefit of knowing the future the advice primarily comes from the basis of extremely successful video games that use the Internet in various ways in order to play, market and sell games. * * Short/Medium-Term Strategy (2002-2006): 1. Online Play: By 2002 all major consoles (Playstation, Xbox, Nintendo) had introduced online multiplayer gaming [1]. I’d advise Mr. Wilkinson to begin developing video games that would take advantage of this feature. I believe if he incorporates online capabilities into the games the company produces as soon as possible the company will better situated to take advantage of future opportunities in online gaming. The company will have a strong foundation to build on for future projects that will be primarily played online. 2. Online Identity/Presence: In the mid 2000’s social media was ready to take off, in my advise to Mr. Wilkinson I’d recommend he create a public relations department to manage and create an online identity for the company and its games. The company would be able to market games on Facebook and YouTube for free. It would also provide a platform for fans to interact with the company where they could provide feedback, recommendations and criticism on games. 3. FPS (First Person Shooter): In 2001 “Halo: Combat Evolved” was released this reinvigorated the FPS genre and made it one of the most profitable. “In 2006, GamaSutra reported the first-person shooter as one of the biggest and fastest growing video game genres in terms of revenue for publishers.[3]”. Games such as “Halo” and “Call of Duty” are predominately played online where players form teams and carry out objectives against one another. Online FPS’s have been massively successful for developers and publishers, combined the two franchises have sold over 211,400,000 units [4][5] and in 2004 after the release of Halo 2 it would go on to be the most played game on ‘Xbox Live’ for the next 2 years [6]. With these trends continuing to this day I would highly recommend Mr. Wilkinson begin development on a FPS that is similar to these franchises. * Long-Term Strategy (2007-2015): 1. Mobile Games: In the long run Mr. Wilkinson would be wise to create a team to begin working on developing games for mobile platforms to be sold through digital distribution platforms. By 2016 the mobile gaming revenue in the U.S alone is expected to reach 3.31 billion dollars [7]. Mobile games are relatively cheap to develop in comparison to console games and can still generate large amounts of revenue for a company. For example the game “Flappy Bird” was developed in 2 to 3 days and at its height of success was earning $50,000 a day through ad revenue and purchases [8]. “Freemium” games such as “Clash of Clans” that are strictly online multiplayer have found tremendous success in the market, by offering the main game free for download and making available in-app purchases for real money ($1.56Million in revenue a day) [9]. I believe this is the future of gaming for casual gamers and will allow the company to reach an untapped market before anyone else does. 2. Digital Distribution Platforms: The fact that digital distribution platforms are being used more and more to release games, I’d recommend that Mr. Wilkinson continue focusing on developing games more so then publishing them.

Reference
[1] https://en.wikipedia.org/wiki/History_of_online_games

[2] http://www.statista.com.ezproxy.neu.edu/statistics/261262/number-of-online-gamers-worldwide-by-region/

[3] "First-person Shooter." Wikipedia. Wikimedia Foundation, n.d. Web. 16 Feb. 2016. https://en.wikipedia.org/wiki/First-person_shooter#Online_wars_and_return_of_the_console:_2000.E2.80.932006
[4] http://vgsales.wikia.com/wiki/Halo
[5] http://www.statisticbrain.com/call-of-duty-franchise-game-sales-statistics/
[6] "First-person Shooter." Wikipedia. Wikimedia Foundation, n.d. Web. 16 Feb. 2016. https://en.wikipedia.org/wiki/First-person_shooter#Online_wars_and_return_of_the_console:_2000.E2.80.932006
[7] http://www.statista.com/statistics/269831/mobile-gaming-revenue-in-the-united-states/
[8] https://en.wikipedia.org/wiki/Flappy_Bird#Development
[9] http://www.businessinsider.com/clash-of-clans-earns-15-million-a-day-as-top-grossing-app-2015-6

http://www.internetworldstats.com/stats.htm

http://www.internetlivestats.com/

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