...Amit Pathak Navin Koirala February 18, 2015 Synopsis (Product) Red (A) is an innovative business model which integrates business and charity together. (Product) Red (A) is an original approach of raising fund for AIDS patient in Africa by Licensing the brand to the business giant of the world and the fund directly going to Global fund of United Nation. This innovative approach has been very successful in collecting funds raising it form $5million to $50 million contribution by the private/corporate sectors. Case Facts Product (Red) is the best instance which can be taken as one of the best marketing campaign with the assist of many huge and reputed firms. The sole purpose of this campaign is to raise funds for HIV/AIDS victims in Africa through “The Global Fund” which is a nonprofit organization with the corporation of reputed business organization like GAP, Armani, Apple, Converse, American Express, Motorola etc. The main concept of this whole campaign is to raise fund with the purchase of Product (RED) and certain part from the purchased amount is funded in the Global Fund to help in the prevention and treatment of HIV/AIDS patient in Africa by bearing the cost of Antiretroviral Drug (ARV), a treatable drug to extend the patient’s lives. Above all this article carries out the various facts and details about Product (RED) and its stages of the development and its business models which are pointed below: * It enlightens in how this campaign generate money to raise fund to...
Words: 1829 - Pages: 8
...Int. J. Electronic Finance, Vol. 5, No. 1, 2011 15 Towards a conceptual model: a path analysis of fundamental relationships affecting mobile advertising effectiveness Justin Beneke School of Management Studies, University of Cape Town, South Africa E-mail: Justin.Beneke@uct.ac.za Abstract: This research aims to establish how attitudes towards mobile advertising ultimately influences purchase intention. A conceptual model was developed, linking the constructs attitudes, attention, involvement and purchase intention in the context of mobile advertising. The model was tested with a sample of 250 young adults using Partial Least Squares (PLS) analysis. Findings indicated that a positive relationship exists between a consumer’s attitude towards mobile advertising and his or her purchase intention. However, this relationship was found to be partially mediated by the attention that a consumer pays to the mobile advertisement, as well as his or her involvement in it. Keywords: mobile advertising; attitude; attention; involvement; purchase intention; e-finance; South Africa. Reference to this paper should be made as follows: Beneke, J. (2011) ‘Towards a conceptual model: a path analysis of fundamental relationships affecting mobile advertising effectiveness’, Int. J. Electronic Finance, Vol. 5, No. 1, pp.15–31. Biographical notes: Justin Beneke is a Lecturer in the Marketing Section of the School of Management Studies at the University of Cape Town (UCT). His fields of interest...
Words: 6981 - Pages: 28
...high-involvement management, democratic model, and globalization. Human Capital Whole Foods uses human capital as a course of competitive advantage by investing heavily in their employees. They have created a so called “work place democracy.” Whole Foods has been ranked as the top 100 companies to work for best companies to work for by Fortune magazine. (Hitt, Miller, Colella 2015). The company has basically given the employees self worth and have allowed them to be a part of the company and its decision process. It has been transparent in allowing access to financial records and limiting executive salaries. Employees at Whole Foods feel that it is their company. This promotes commitment and dedication to the employees and the company. High-Involvement Management High-involvement management contained in Whole Foods when concerning it’s associates is achieved by creating a team structure. There is not just associates and a manager, the company has developed a team concept. Each employees is assigned to a particular team that specializes in a certain product, department, or product line. Each team has a team leader that interacts with the store manager. Team leaders are highly trained and well versed in their department. The team leads in esscence are like store managers. They can make decisions concerning products in their department. Potential associates are voted on by the employees as part of the interview process. Democratic Model Whole Foods democratic model of selection...
Words: 658 - Pages: 3
...organization is a conscious effort to influence by appealing to a consumers’ reason. At the base of marketing communications, persuasion serves to advise consumers on the benefits of a product and ultimately lead to acceptance of an attitude, belief or behaviour. A suitable approach in persuasion may be to adopt the consumer processing model (CPM) for appealing to intellectual consumers or the hedonic, experiential model (HEM) for those in pursuit of sensory stimulation or fantasies. Elaborating on the persuasion process, it comprises of four fundamental factors. Aspects of persuasion that are controlled by the marketer consist of peripheral cues and message arguments while characteristics of the person being persuaded are the receiver’s involvement and initial position. Relating to a study by Lakhani (2005) persuasion is considered as "the art of getting what you want," whereas Perloff (2003) defines persuasion as "a symbolic process. This happens when communicators attempt convincing others to change their attitudes or behaviours regarding an issue through the transmission of a message in an atmosphere of free choice”. Elaboration Likelihood Model...
Words: 692 - Pages: 3
...relationships at all ages, romantic and sexual attraction, and responses to the care needs of others as well. This is explained through case studies and applying the finding to the theories developed by Bowlby and Mary Main, defining the types of adult attachment and analyzing those to a personal style of attachment. With understanding the theories of attachment two psychologist decided to expand on the ideas that had been developed by others in their field. Kim Bartholomew and Leonard Horowitz’s expanded on the idea that was presented by Bowlby about how children internalize their attachment relationships with their parents, and internalize that for future relationships. They “…have only recently examined the relationship between working models of attachment and social and emotional adaptation in adults” (Bartholomew and Horowitz, 227, 1991). Meaning there is studies now that examine the way children form attachments to their parents and are now studying the effect that attachment has later in life for a person. For this she developed a prototype for four different types of attachment development that would help define a person’s attachment style. The dependence of a person to another (high being negative and low being positive) and the avoidance of another (again with high being...
Words: 1916 - Pages: 8
...are many risk indicators impacting not only a student’s ability to succeed in a school environment, but also the ability for a school and/or district to make progress and meet the achievement expectations at state or federal levels. To prepare for this discussion, beyond reviewing the Week Four Instructor Guidance, you will investigate general at-risk groups and behaviors, as well as information pertaining to students with disabilities. Begin by investigating the National Center for School Engagement website to gain insight as to various risk indicators commonly observed in at-risk youth in school environments. This resource also provides strategies for re-engagement that support the building of student resilience including parental involvement, truancy, youth development philosophies & approaches, and reengagement supports or strategies. Next, access your state’s Department of Education website, specifically for their special education link (which may also be titled something similar to Exceptional Student Services). Read the mission statements; notice that your state’s website may have a far-reaching statement as well as specific missions for funding, programming, and resources. Investigate some of the programs and resources available from your state and review the methods the state uses to provide assistance to schools. Now, investigate a school district website in your local community or state. Look for information similar to what you observed in the National Center...
Words: 592 - Pages: 3
...Behaviors Tannenbaum & Schmidt (1973) In 1938, Lewin and Lippitt proposed classifications of leaders based on how much involvement leaders placed into task and relationship needs. This range of leadership behaviors was expressed along a continuum by Tannenbaum & Schmidt in 1973, ranging from boss-centered (task) to subordinate-centered (relationship). To choose the most appropriate managerial style or use of authority, the leader must consider the following: * Forces in the manager: belief in team member participation and confidence in capabilities of members * Forces in the subordinate: subordinates who are independent, tolerant of ambiguity, competent, identify with organizational goals * Forces in the situation: team has requisite knowledge, team hold organizational values and traditions, teams work effectively * Time pressure: need for immediate decision under pressure mitigates against participation Advantages of this theory * gives managers a range of choices for involvement * presents criteria for involvement and delegation * focuses decision maker on relevant criteria (e.g., forces & time) * emphasizes employee development and empowerment * is heuristic--encourages research to see how effective delegation may be under the model Limitations of this theory * involves only the initial step of assigning a task to someone, not the following processes that may determine the effectiveness of the outcome *...
Words: 258 - Pages: 2
...organization and individuals that are involved with the Apple Inc. Alternative course of action is addressed together with the recommendation that is based on the analysis. Understanding strategic management Through strategic management, a series of moves are developed and executed with an aim of enhancing the organization to be successful in the current situation and also in the future. As the Apple Inc aggressive history is analyzed, a slew of examples are unveiled with an illustration of the irreproducible ability in the effort to have an adoption as well as own market creation. Apple’s strategic management The success of Apple Inc. has been based on its ability to integrate into its model of business operation a management that is strategic. Through strategic management diligent involvement, Apple Inc. has been able to ensure that it is not maneuvered; a strategy that has enabled the company for the past 3 decades to emerge as successful in the competition. However, believing that Apple Inc. has not gone through some setbacks would be illogical. In fact, this is one of the companies that have their good testimony of how the tread of emerging as successful in an already established market can be challenging. However, Apple Inc. has been able to maintain a steady pace as it makes effort to continue with the market analysis, which has been enhanced through having a strategic plan that has been...
Words: 1005 - Pages: 5
...See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/272028153 The effect of involvement on visual attention and product choice ARTICLE in JOURNAL OF RETAILING AND CONSUMER SERVICES · MAY 2015 DOI: 10.1016/j.jretconser.2015.01.002 CITATIONS READS 3 143 4 AUTHORS, INCLUDING: Bridget K. Behe Patricia Huddleston Michigan State University Michigan State University 133 PUBLICATIONS 578 CITATIONS 46 PUBLICATIONS 748 CITATIONS SEE PROFILE SEE PROFILE Lynnell Sage Michigan State University 8 PUBLICATIONS 7 CITATIONS SEE PROFILE All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately. Available from: Bridget K. Behe Retrieved on: 07 February 2016 Journal of Retailing and Consumer Services 24 (2015) 10–21 Contents lists available at ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser The effect of involvement on visual attention and product choice Bridget K. Behe a, Mikyeung Bae b,n, Patricia T. Huddleston b, Lynnell Sage a a Department of Horticulture, Michigan State University, East Lansing, MI, USA; Department of Advertising and Public Relations, Michigan State University, East Lansing, MI, 48824, USA b art ic l e i nf o a b s t r a c t Article history: Received 28 March 2014 Received in revised...
Words: 12571 - Pages: 51
...Consulting to me has always been about problem solving. I believed that it was merely about working together in teams to analyze a client’s problems and to provide and aid in the implementation of an effective solution for them. However, after reading the two articles, I discovered that it was a lot more than just analysis and problem solving. Consulting consists of much broader and complex roles and responsibilities that are constantly evolving. I often believed that consultants were hired to resolve problems that were presented to them. However, more often than not, clients need help to actually define the real issue at hand first. Resolving a wrong problem definitely does not aid a client in moving forward. Consultants thus need to constantly explore various factors while working on a problem that is given by the client. By doing so, the definition of the problem might change to get to the crux of the issue that the company is facing, which results in more effective services rendered. Several skill sets are required in consulting and accurate analysis to me was always the most vital. These articles however, educated me that it was important to be persuasive and convincing as well. Convincing a client however, does not mean deceiving them, but rather establishing an agreement that effective action needs to be taken by the whole organization to resolve the issues at hand. Ultimately, the goal is to recommend an effective solution that is accepted and willingly implemented...
Words: 640 - Pages: 3
...associations and emotions. A technique called laddering can be used to trace a person's motivations from the stated instrumental ones to the more terminal ones. Then the marketer can decide at what level to develop the message and appeal Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world. For a marketer, what is the key point of perception? Answer: The key point is that perceptions can vary widely among individuals exposed to the same reality. In marketing, perceptions are more important than the reality, as it is perceptions that will affect consumers' actual behavior. Describe how the problem recognition process works in the five-stage model of the consumer buying process. Answer: The buying process starts when the buyer recognizes a problem or need. With an internal stimulus, one of the person's normal needs—hunger, thirst, sex—rises to a threshold level and becomes a drive; or a need can be aroused by an external stimuli such as an advertisement. Explain the differences between a belief and an attitude. Answer: A belief is a descriptive thought that a person holds about something. An attitude is a...
Words: 615 - Pages: 3
...associations and emotions. A technique called laddering can be used to trace a person's motivations from the stated instrumental ones to the more terminal ones. Then the marketer can decide at what level to develop the message and appeal Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world. For a marketer, what is the key point of perception? Answer: The key point is that perceptions can vary widely among individuals exposed to the same reality. In marketing, perceptions are more important than the reality, as it is perceptions that will affect consumers' actual behavior. Describe how the problem recognition process works in the five-stage model of the consumer buying process. Answer: The buying process starts when the buyer recognizes a problem or need. With an internal stimulus, one of the person's normal needs—hunger, thirst, sex—rises to a threshold level and becomes a drive; or a need can be aroused by an external stimuli such as an advertisement. Explain the differences between a belief and an attitude. Answer: A belief is a descriptive thought that a person holds about something. An attitude is a...
Words: 615 - Pages: 3
...4.1 There are various models of change from Lewin’s change management model developed in 1950 to John Fishers Change transition model. Most change models that have been developed over time take into account a series of principals and steps that should be considered when managing change: Understand the individuals’ perspectives and reactions to change and how these can be influenced through effective change planning and communication, support, involvement, incentivisation Understand group dynamics in the context in which the influence and interactions in a group are stronger than individual influence; same techniques of good and planned communication, support, involvement and reward and pro-actively building a change culture in the organisation can be used to drive chance. For example Lewin’s Change Management model created in the 1950’s noted that the majority of people tend to prefer and operate within certain zones of safety. He recognized three stages of change: 1. Unfreeze – Most people make an active effort to resist change. In order to overcome this tendency, a period of thawing or unfreezing must be initiated through motivation. 2. Transition – Once change is initiated, the company moves into a transition period, which may last for some time. Adequate leadership and reassurance is necessary for the process to be successful. 3. Refreeze – After change has been accepted and successfully implemented, the company becomes stable again, and staff refreezes as they...
Words: 1134 - Pages: 5
...Life Cycle Models Student’s Name: Institution: Date: System Development Life Cycle (SDL) Models Software development is a process which comprises of different phases. The process entails different steps such as software identification, analysis, specification, software design, programming, testing and maintenance (Kececi & Modarres, 2002). Over the years, different models of systems development have been developed which under a complete cycle before the end product. A systems development life cycle (SDLC) is the framework adopted by software analysts to describe the phases involved while developing IS (Shelly & Rosenblatt, 2010; Shelly & Rosenblatt, 2011). There are different System Development Life Cycle Models used in software development process. The major SDLS are waterfall life cycle, spiral life cycle, the prototyping model, and the incremental build model among many others (Rodríguez-Martínez, Mora, Álvarez, Garza, Durán & Muñoz, 2012). The aforementioned SDLC models are referred to as predictive life cycle models. This implies that the cost of designing can be predicted accurately, the scope articulately determined, and the schedule accurately predicted (Schwalbe, 2011; Shelly & Rosenblatt, 2011). The current research study is an attempt to discuss different models and compare them in detail. It also looks at Baltzan’s seven step model versus other software development models. Types of System Development Life Cycle Models Waterfall Model This...
Words: 1515 - Pages: 7
...project of field study type. Chapter One introduced the subject of this dissertation, i.e. to investigate the nature and impact of national and local initiatives on geography teaching in schools with ICT (Information and Communication Technology). The focus is particularly the significant factors that influence and facilitate teachers’ ability to embrace ICT and incorporate it in their geography teaching and use it with pupils. I am interested in discovering what the main barriers are to teachers who do not integrate ICT in the geography curriculum. This had to be “doable within the time, space and resources available” (Blaxter, et. al., 1999, p.25) and was refined from the early rather ambitious aims to being more focused. The are many models of the research process, most of them devised according to a series of stages. Cohen and Manion (1994) identify eight stages of action research, which appeared rather too scientific in approach, as I was seeking to “understand individuals’ perceptions of the world” (Bell, 1999, p.7). Other representations of the research process, including one with five stages of research shown in diagrammatic form showing design, sampling, data collection, data analysis and the report are presented by Blaxter et. al. (1999, p.8). This seems to be a rather over-simplification of a long and complex process. Johnson identifies the following “stages of activity which must be worked through in carrying out and completing an investigation” (Johnson, 1994,...
Words: 2749 - Pages: 11
