...Serv Bus (2012) 6:265–278 DOI 10.1007/s11628-012-0135-0 EMPIRICAL ARTICLE Innovation and imitation effects in the mobile telecommunication service market Sang-Gun Lee • Byeonghwa Park • Si-Hyeon Kim Hong-Hee Lee • Received: 11 February 2011 / Accepted: 26 January 2012 / Published online: 15 May 2012 Ó Springer-Verlag 2012 Abstract This study investigates adoption patterns of the first mover and the followers in the Information and Communication Technology industry. The continuous behavior of adopters over time is difficult to analyze and most previous studies were cross-sectional rather than longitudinal. In order to overcome these limitations, a mathematical diffusion model with verified official time-series data is used to analytically investigate the impact of both innovation and imitation effects on the mobile phone adoption in South Korea. The results showed that the imitation effect of the first mover was larger than those of the followers in the mature mobile telecommunication services market in South Korea. The innovation effect of the follower was larger than that of the first mover, and the innovation effect was larger than the imitation effect in the market. Keywords Innovation effect Á Imitation effect Á Diffusion model Á Mobile telecommunication market S.-G. Lee Department of Business Administration, School of Business Administration, Sogang University, Shinsu-dong #1 Mapo-gu, Seoul 121-742, Korea e-mail: sglee1028@yahoo.com B. Park College of Business Administration...
Words: 6312 - Pages: 26
...Cellular Phone Technology in Urban Pakistan: A Diffusion of Innovation Approach Muhammad Ashraf Khan Chairman, Department of Mass Communication, Bahauddin Zakariya University, Multan, Pakistan Email : ashraf_1963@yahoo.com Aqsa Iram Shahzadi Khan Lecturer, Department of Mass Communication, Bahauddin Zakariya University, Multan, Pakistan Email : mrsaqsairam@yahoo.com Abstract This paper focuses on the theory of adoption of cellular phone as an innovation and its diffusion and penetration in the Pakistani society and to confirm Roger’s theory of diffusion of innovation. More specifically, the study aims to test if five categories of adopters and five stages of adoption [as suggested by Roger (1976)] adequately explain the behavior of cellular phone users in Pakistan. The study also aims to evaluate the role played by advertising in the process of diffusion of innovation. An attempt is also made to study relationships among other variables of interest. To achieve its objectives, this study formulates the diffusion of innovation theory using survey research method from population of Pakistan(a sample of200 respondents are approached) and various statistical techniques are applied on the information gathered before drawing any conclusions. Our results support the theory of diffusion of innovation. We do not find an evidence to believe that advertising plays a statistically significant direct role in the process of diffusion of innovation, although we have not explored the extent...
Words: 3818 - Pages: 16
...NEWS-ON-MOBILE NEWSLAND DIFFUSION OF INNOVATION THEORY One of the greatest pains to human nature is the pain of a new idea. It...makes you think that after all, your favourite notions may be wrong, your firmest beliefs illfounded... Naturally, therefore, common men hate a new idea, and are disposed more or less to ill-treat the original man who brings it.-Walter Bagehot Physics and Politics Definition of Diffusion of Innovation In his comprehensive book Diffusion of Innovation, Everett Rogers defines diffusion as the process by which an innovation is communicated through certain channels over time among the members of a social system. Rogers' definition contains four elements that are present in the diffusion of innovation process. The four main elements are: 1. Innovation - an idea, practices, or objects that is perceived as knew by an individual or other unit of adoption. 2. Communication channels - the means by which messages get from one individual to another. 3. time - the three time factors are: • • innovation-decision process Relative time with which an innovation is adopted by an individual or group. • Innovation’s rate of adoption. 4. Social system - a set of interrelated units that are engaged in joint problem solving to accomplish a common goal. Make a better mousetrap, and the world will beat a path to our door. -Ralph Waldo Emerson Background on Diffusion of Innovation The original diffusion research was done as early as 1903 by the French sociologist...
Words: 3464 - Pages: 14
... | INTRODUCTION Technological advancement has caught up with us in the developing world and there is a need to rapidly change and focus on how best we can make optimum use of this opportunity. Payment for goods and services have been simplified and expedited by the introduction of new technological innovations. Statistics from the World Payment Report (2011) indicates there is a global increase in the volume of non-cash payments transactions by 5% in 2009 to 260 billion in 2011. The payment for goods and services in Ghana is mostly cash based and characterized by long queues and delays. A study by Abor (2004) pointed out that, before the introduction of electronic payment in Ghana customers will have to go to their banks to perform all transaction and with the long queues in most of our banks, payment became a problem. Heeks (2002) described information system in developing economies like Ghana as questionable and coupled with different challenges. However, Boateng (2011) implied that, the government of Ghana has made significant strives to elevate the country to a “knowledge base-economy” over the last decade through information communication and technology (ICT). This idea was backed by a policy with it’s objective to accelerate the socio-economic development process with ICT in 2003. The environment of payment system consists of institutional...
Words: 1925 - Pages: 8
...Technological innovations and 3G mobile phone diffusion: Lessons learned from Japan Sheikh Taher Abu * Graduate School of Applied Informatics, University of Hyogo, 1-3-3, Higashi-Kawasaki-cho, Chuo-ku, Kobe 650-0044, Japan a r t i c l e i n f o a b s t r a c t Technology and innovation become more important determinants of corporate competitiveness, and the telecommunications sector is no exception. A good example is found in the development of the mobile phones. Technological development, embodied in innovative functions developed from the first (1G) to third generation (3G) systems, has played significantly important roles in the growth and upheavals of the Japanese mobile phone market. In addition, development in contents, value-added services which are supplied by related firms formed in the vertical structure, charging systems, handset development; all these have made this small gadget an increasingly important part of daily life. This paper heuristically analyzes the effect of technological innovations and competition policies on the diffusion of 3G mobile phones in Japan. In particular, this paper attempts to identify what are factors to promote the Japanese 3G mobile phone by using panel data analysis. In constructing an estimation model, the number of subscribers to 3G mobile phone services is taken as a dependent variable, while the following three groups of variables (1) GDP and charges, (2) competition policies, and (3) technological innovations are selected...
Words: 9837 - Pages: 40
...evolution of the smartphone. We have seen big changes in the mobile industry with as headliner the great increase in accessibility to mobile broadband internet. The smartphone is becoming more than just a phone; the next big thing in the industry might be our surroundings. This paper focuses on the emergence of the Internet of Things (IoT) and the evolution of the smartphone. We have seen big changes in the mobile industry with as headliner the great increase in accessibility to mobile broadband internet. The smartphone is becoming more than just a phone; the next big thing in the industry might be our surroundings. Contents Introduction 2 Internet of Things 3 The smartphone 5 Conclusion and discussion 8 Reflection 9 References 10 Introduction A term that is often crossing our path at the moment is the Internet of Things. Although the term “Internet of Things” was first coined in 1999 by Kevin Ashton, its emergence only recently began to take off. It is supposed to be a new, third wave of disrupting technology throughout the internet´s history (Witchalls, 2013; Gubbi,Buyya, Marusic, Palaniswami, 2013). As the internet emerged, the first big wave began to rise: we have all experienced the vast integration of personal computing in our daily lifes. Also, the second wave is nowadays ready to become of age: mobile internet and the connected devices. The era of easy accessibility to mobile broadband and widespread Wi-Fi access points disrupted the way...
Words: 3476 - Pages: 14
...the search terms electronic medical records in the CINAHL database and limited my search to English language research articles. I arranged the resulting articles with the newest listed first and scanned through the article titles for those relating to nursing practice. The purpose of this paper is to critically review one of the articles I found during my literature search. I chose the article “Factors influencing nurses’ intentions toward the use of mobile electronic medical records” written by Hsu, Liu, Weng & Chen. Article Summary According to Hsu, et al. (2013), “The purpose of this study was to investigate the factors influencing nurses’ intentions toward the use of mobile electronic medical records, based on the Theory of Diffusion Innovations.” (p. 124) Hsu et al. first went through a literature search of their own to provide definitions of some key terms needed for the study. Mobile electronic medicals records (MEMR) was defined as “an EMR that can be accessed and managed through the wireless or mobile computers on nursing carts to help nurses deliver nursing care anywhere and anytime” (Hsu, Liu, Weng, & Chen, 2013, p. 125)and EMR is defined as “an electronic record of health-related information on an individual that can be created, gathered, managed, and consulted by authorized clinicians and staff within one healthcare...
Words: 1451 - Pages: 6
...in insisting that ICT for development policies need to be constantly reevaluated in light of the current best research ªndings. For example, it takes a justiªably critical look at an overreliance on telecenters as the once-favored answer to digital divides. At the same time, the Economist commits similar errors of oversimpliªcation of which it accuses others. It creates a straw man (in the form of an Internet-for-development evangelist), which it then easily knocks down. It accomplishes this by substituting one kind of new technology, mobile phones, for another kind of new technology. It may well be that the mobile phone is an easy answer to some parts of the digital divide; but probably not. More likely, no single technology will be an answer to the digital divide however it is deªned. There are no silver bullets, whether wired or wireless, state- or market-driven, mobile or ªxed. And these technologies need to be seen in the wider communication and informational environment in which they...
Words: 1233 - Pages: 5
...Network Governance in Malaysia’s Telecommunications Industry G.Sivalingam School of Business Monash University E mail: sivalingam.vglingam@buseco.monash.edu.my Network Governance in Malaysia’s Telecommunications Industry Abstract The focus of this study is on the liberalization of the telecommunications industry, especially the mobile phone sector and the emerging network governance structure in the mobile phone sector. From being a monopoly of the government, telecommunications services are now being provided by a number of government linked privatized firms, private firms and a foreign firm with Malaysian partners. In the mobile phone market there are currently three firms that are competing for market share. However, there is a close connection between the firms because current government officers or retired government officers sit on the board of all four firms. An independent regulator, the Malaysian Communication and Multimedia Commission (MCMC) has been set up to facilitate and coordinate competition among the mobile phone firms and to ensure the efficient diffusion of accurate information. The elite connection between members of the board of the five firms and members of the MCMC, who are from the government and the private sector, also facilitates the flow of resources between the members of the network and the interconnection of services between the firms. The MCMC is also required to hold public hearings before making decisions and recommendations...
Words: 5851 - Pages: 24
...ENVIRONMENT AND INFORMATION TECHNOLOGY, 0 UNIVERSITY OF PRETORIA 0 09 April 2012 0 Table of Contents 1 Abstract i Acknowledgements ii List of Figures iii List of Tables iv List of Acronymns/Definitions/Abbreviations v 1. Background to the research study 1 1.1. Introduction 1 1.1.1. Advantages of Terrestrial Microwave over Satellite 2 1.1.2. Digital Terrestrial Television value chain 4 1.1.3. Benefits of Digital Terrestrial Television to the consumer 5 1.1.4. Benefits of Digital Terrestrial Television to the broadcaster 5 1.1.5. Public broadcaster’s commercial activities 6 1.1.8 International Public Broadcasters 7 1.2. Historical development and current state of the industry 8 1.3 Technology standards (DVB-T set top boxes) 9 1.4 Research problem 11 1.5 Rationale for the study 11 1.6 Research objectives and/or research question/s 11 1.6.1 Problem statement 11 1.6.2 Research objectives 11 1.6.3 Research questions 12 1.6.4 Research hypotheses 12 1.7 Key attributes of the desired theory and derived models or methods 12 1.7.1...
Words: 9146 - Pages: 37
...the broadband needs of the healthcare sector. The author presented an analysis of health care providers’ connectivity requirements and the ability of the country’s infrastructure to meet those needs. Retrieved from Federal Communication Commission. (2010). Connecting America: The National Broadband Plan The article referred to broadband infrastructure and networks of deployed telecommunication equipment and technologies necessary to provide high speed internet access and other advance telecommunications services for private homes, business, commercial establishments, schools and public institutions. In the United States, broadband infrastructure is constructed, and maintained primary by the private sector including telephone, cable, satellite, wireless, fiber optics and other information technologies including cable modem, DSL (copper wire) wireless system, fiber and satellite. Although broadband is deployed by private-sector providers, Federal and State regulation of the telecommunication industry as well as the government financial assistance programs can have a significant impact on private sector decision to invest in and deploy broadband infrastructure to particularly in underserved and underserved areas of the nation. Retrieved from Federal Communication Commission. (2013). Getting Broadband. The article describes five of the most common internet access technologies currently being used. It describes Digital subscriber line (DSL) uses telephone lines but does not stop...
Words: 2439 - Pages: 10
...Business Advancement, Vol. 1, No. 4, 2008 111 2 3 4 5 6 7 8 9 1011 1 2 3 4 5 6 7 8 9 2011 1 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7 8 9 40 1 2 3 4 5 6 711 8 327 Motivators and critical factors in mobile banking communications: the case of Kuwait Alkis Thrassou* Marketing Department, School of Business, University of Nicosia, Cyprus, 46 Makedonitissas Avenue, P.O. Box 24005, 1703 Nicosia, Cyprus Email: thrassou.a@unic.ac.cy *Corresponding author Lijo Raju Philip 13A, Tzarevo Selo Street, Floor 2, ap.4, Krasno Selo, Sofia, Bulgaria Email: lijophilip@gmail.com Abstract: With the effort in gaining competitive advantage shifting towards non-price factors, new forms of communications and distribution channels are invaluable outlets for financial institutions, since they provide the opportunity for cutting costs without diminishing existing service levels. As customers are demanding greater convenience and accessibility, many banks are eyeing cost-effective alternative service delivery systems. Mobile banking, a relatively new phenomenon, helps customers to interact with a bank via a mobile device and makes banking virtually anywhere on a real-time basis a reality. The aim of this research is to investigate the mobile banking competitive environment of Kuwait, to identify the motivators underlying mobile banking adoption by banks, and to isolate the corresponding critical factors of success. The findings are finally integrated into a comprehensive ‘motivators and critical factors’ model. The...
Words: 10660 - Pages: 43
...E-Learning: Emergence of the Profession Jason Drysdale, Jackie Flynt, and Shauna Hannon-Johnson 24 July 2011 The e-learning profession has grown leaps and bounds over the past two decades. Despite being slow to take hold, e-learning is now rapidly increasing in universities: “Today, almost all institutions of higher education offer some form of distance teaching and learning in the U.S.” (Saba, 2008). The historical timelines of instructional design and technology (ID&T) and distance education inform practices in place today. In this paper we track the development of these two traditions, each of which has contributed to current e-learning practice. Instructional Design and Technology: Parent Field Instructional design and technology (ID&T) is the term Robert Reiser (2001) uses for the field also known as instructional design, instructional technology, and educational technology. The core of ID&T revolves around two related practices: use of media for instruction and use of systematic design processes—known as instructional design or instructional systems design (ISD) (Reiser, 2001). We briefly trace below the development of these two strands of the field. Instructional media has been used since the early 1900s in school museums with movable exhibits. These museums appeared first in St. Louis in 1905, primarily using visual media such as photos and slides. This was known as the visual education movement. Movies were used, as per Thomas Edison’s expectation, beginning in 1910...
Words: 5883 - Pages: 24
...A ffecting C onsumer R esistance t o Innovation -A study of Smartphones- Master Thesis within Business Administration Author: Kamran Khan Kim Hyunwoo Tutor: Desalegn Abraha Jönköping May 2009 Abstract Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell phone and Personal Digital Assistant (PDA). Experts in mobile industry expect that smartphones are going to be dominant in mobile phone market. However, Smartphone industry is facing a different reality, with its declining sales and less market share, forcing research companies (Gartner, Canalys, etc.) to change their expectations. This situation leads us to another important and often ignored perspective of innovation challenges, i.e. consumers' resistance; as consumers' adoption and purchase decision makes a significant difference in the success of innovative products. Problem: Innovation has been called as a key factor for companies to survive and grow in the long run, especially in the dynamic & complex markets and uncertain economic circumstances. Despite the successful outcome of innovations, inhibition or delay in the diffusion of innovation may translate this success into market failure, where resistance has been called as one of the main reasons for inhibiting or delaying the innovation diffusion . Consumers adoption of innovation depend upon several factors: the most...
Words: 25400 - Pages: 102
...ADEMOLA OLUTOSIN ONASHILE Innovation of Employee’s Leave Process Using the SAP System (A Case Study of Oceanic Bank Int’l Plc., Nigeria) Term paper Fall 2014 Business School, Seinäjoki Masters of Business Administration Advanced Marketing Management SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES * Term Paper abstract Faculty: Seinäjoki Business School Degree programme: Master of Business Administration Specialisation: Advanced Marketing Management Author: Ademola Olutosin Onashile Title of Thesis: Innovation of Employee’s Leave Process Using the SAP System Supervisor: Mäkeläinen, Ville-Pekka Year: 2014 Number of pages: 25 Number of appendices: 0 _________________________________________________________________ This paper is written furtherance to series of class and group works done under the course: Advanced Marketing Management which is an MBA course and the view point is innovation of a certain process or service or product of an organization and show casing its marketing management perspective. Therefore, the author is dwelling on the innovation of the leave process of a particular Nigerian bank namely Oceanic Bank Int’l plc. Hence, the paper tends to sequentially take the case from introduction, focusing on the Everett M.Rogers’ diffusion of innovation as its theoretical framework. It gives numerous definitions of Human Resource Management (HRM) and the needs for HR in organzations. It also explains in a nutshell the...
Words: 5901 - Pages: 24
