...The Film Industry in Europe Mass media as a whole are diversified media technologies that are intended to reach a large audience by mass communication. There are many mass media such as broadcast (radio, television), print media (newspapers, magazines, and books), recorder music, digital media (internet) and outdoor media (billboards). But we will be particularly interested in the media of cinema and films which is one of the most famous. That’s why at first we will have a look on the film industry in Europe. Thereafter we will interest ourselves on the threats of the European film industry, like principally the US market of films. The film industry and the film industry in Europe The film industry is composed by the technological and commercial institutions of filmmaking, i.e., film production companies, film studios or cinematography. The film industry has a complex consumption because the creation of a movie need to take in consideration many features. Indeed, it is required to analyse the time allocation you want; the product characteristics such as actors that you want, the music, the plot, the scenario, the budget; people you attend with, and many other features that you have to take in consideration if you want your movie will become a success. The producer has pressure because the first week of release of his film is a strong indicator of success/failure. It will lead to the decision of whether or not to pull off the film from the circulation. Unfortunately...
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...1140003185 Deon Oxivar - 1140003254 Jonathan Nicholas - 1140002655 Teodorus Ernest - 1140002693 ------------------------------------------------- Rex Oliver CASE STUDY 2: BlitzMegaplex vs. 21Cineplex The main issue of this case study talks about how BlitzMegaplex is trying to figure out new marketing strategies in order to get a balanced competition with the long-time market leader in cinemas industry, 21Cineplex. First of all, let’s talk about what BlitzMegaplex has done so far to compete with 21Cineplex. As the new market challenger in the industry, BlitzMegaplex had to define its strategic objective and opponents. It is clear that their opponent is the long-time market leader 21Cineplex and their objective is to attack them. Of course it was not easy to break through the industry. Therefore, BlitzMegaplex has implemented several general attack strategies in order to do so, such as: * Frontal attack 21Cineplex has the upper hand since its cinemas can be found on almost every shopping mall in Indonesia. BlitzMegaplex tries to compete with them by opening up their cinemas on some of the biggest and prestigious shopping malls on Jakarta and Bandung, such as Paris Van Java, Grand Indonesia, Central Park, Mall of Indonesia, Pacific Place, Teraskota, and Bekasi Cyber Park. BlitzMegaplex plays current popular national & Hollywood movies, just like 21Cineplex does. In addition, people can find independent movies on BlitzMegaplex, while they wouldn’t find them on 21Cineplex...
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...(ini gua tuker sama business situation, kayanya ga nyambung soalnya hehe) The existence of cinemas in Indonesia was first introduced by the Dutch, not long after it started moving image technology commercialized in Europe. The industry has experienced a period of ups and downs are motivated by political, economic and socio-cultural from Dutch and Japanese colonial era until the time of the old order, the new order and reform. In the era of 1990, the Indonesian film industry through adversity, many Indonesian people who prefer to watch the broadcast of private TV, this is due to lack of supply of available movies in cinemas Indonesia, almost all movies in Indonesia struggled themes for adults, while the community at that time requires choices more hardcore variety. At that time, Indonesia has no films to host again in their own country. 1.2. Business/ Industry Situation The development of film in the country is still far from expectations, appears an investor named Sudwikatmono, a businessman who is also the national younger cousin of former president Suharto. But lately Sudwikatmono withdrew from the group. Group 21 is now dominated by Benny Suherman and Harris Lesmana. In order to drive its business, the Group 21 established PT Nusantara Prosperous Kingdom which now dominates the national cinema chains. PT Nusantara Prosperous Kingdom is a master theater titled Cinema 21, Cinema XXI, and The Premiere. In addition, to control the film distribution chain, 21 groups builds...
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...Samsung 3D-Television A strategic plan for a technological innovation FROM: Peter Fischer Erik Froode Alexander Johansson TO: Anu Wadhwa Lausanne, 2010-10-16 Table of content Samsung 3D-Television............................................................................................................................ 1 1. Background of the innovation ........................................................................................................ 3 1.3 1.3 1.4 The background of Samsung ................................................................................................... 3 The background of 3D-Television technology ......................................................................... 5 The competition ...................................................................................................................... 5 3D-TV technology ............................................................................................................ 6 The visible entertainment ............................................................................................... 6 1.4.1 1.4.2 1.5 What kind of innovation is 3D-TV? .......................................................................................... 7 2 ................................................................................................................................. Industry description .........................................................................
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...Compare the applicability of the easyGroup business model in the airline industry and the cinema industry (examine Exhibits 8 and 18, among others). What problems do you see for the cinema business? The business model of easyGroup, a concept embodying low costs, no-frills, maximization of the capacity and utilization rate, and price yield management was taken from easyJet and applied to easyCinema. Despite the fact that in the airline industry the strategy was succesful, the cinema business didn’t enjoy the same fame. In order to compare the applicability of the easyGroup business model in these industries, we first need to identify the differences and the specific traits for airlines and cinemas. The new ventures criteria for idea selection presented in Exhibit 18 is useful in order to observe why the cinema sector didn’t work properly. Looking at the two industries, there are different customer values and expectations that affected the evolution of these businesses. Whereas for the airline industry, the price represents the crucial factor that influences customer’s choice, for cinema goers it is the value and quality of the movie-going experience. Eliminating advertising and promotional activities and reducing comfort standards could be some of the reasons for the problem faced by easyCinema. Moreover, these ventures of easyGroup are led by different market rules and different actors. From the information given in Exhibit 8, we noticed that easyJet focus on the low-cost concept...
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...Edison and his assistant Dickson, who did much of the work. Dickson used Eastman film that he sliced 1 inch wide. He spliced them from end to end, with four holes on either side of the frames in order for toothed gears to pull the film through. The Kinetoscope was activated by viewers putting a coin in the slot. The viewers viewed the short film through a peep hole. 2. What steps did France's Lumière brothers take to make cinema a commercially viable enterprise? What kinds of Lumière movies were the most popular? How did the Lumières' activities influence the development of world cinema? The Lumiere brothers invented a projection system which helped make cinema a commercially viable enterprise. The most popular Lumiere films were those 25 minute films they put together of about 10 films showing everyday people including themselves doing simple things such as feeding a baby. The Lumiere activities influenced the development of world cinema because they came up with the idea to charge people for the cinema experienced. The brothers took Edison idea and...
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...FACULTY OF ACCOUNTING, FINANCE & BUSINESS ABDT3193 MARKETING STRATEGY GROUP ASSIGNMENT ------------------------------------------------- ------------------------------------------------- TGV Cinemas ------------------------------------------------- Tutor In-Charged : ______________________ Tutorial Group : ______________________ No. | student name | student id no. | 1. | YEO SHUN QI | 13WBD07502 | 2. | TAN BOON BIN | 13WBD05262 | 3. | YAP SZE LING | 13WBD04996 | 4. | YONG KIAN SHENG | 13WBD0 | 5. | YAP SOON WONG | 13WBD0 | ABDT3193 MARKETING STRATEGY ASSESSMENT CRITERIA AND GRADING SHEET (For group assignment) Group number: 5 Name: ________________________ Name: ________________________ Name: ________________________ Name: ________________________ Name: ________________________ Assessment criteria | Weight (%) | Marks Awarded (%) | | | | Analysis of industrial competitiveness | 10 | | Analysis of strategy adoption | 15 | | Recommendation of strategies | 15 | | Introduction and conclusion | 5 | | Use of Harvard referencing system | 5 | | Total | 50 | | KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF ACCOUNTANCY, FINANCE & BUSINESS ACADEMIC YEAR ____________ PLAGIARISM STATEMENT Semester: ___________ Course Code & Title: _______________________________ Declaration I confirm that I/we have read and shall comply with all the terms and conditions of TAR University College’s...
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...COMPANY PROFILE COMPANY PROFILE WOOX Innovations is dedicated to delivering meaningful innovation in connected entertainment. From great sound quality, to advanced technology and sophisticated design, WOOX Innovations strive to improve the entertainment experience. Headquartered in Hong Kong and with over 2000 employees worldwide, WOOX Innovations develops, markets and sells Philips branded audio, video, multimedia and accessories products worldwide. WOOX Innovations is a subsidiary of Koninklijke Philips N.V. WOOX Innovations specializes in the development, distribution and marketing of a wide range of consumer electronics products. The company's products – audio, headphones, video, home cinema, multimedia, home communications and accessories – reflect an ongoing commitment to meaningful innovation in connected entertainment. WOOX holds leading market positions under the Philips brand in key categories including audio systems, docking stations, sound bars, headphones and connected audio. HISTORY Twenty years ago, a group of Philips engineers got together to solve a problem. They knew that people wanted sleeker audio systems that took up less space in their homes, yet they were also looking for a fuller, deeper sound. A new solution to one of the enduring challenges of audio technology was needed: how do you get a big, undistorted sound out of a small speaker? The solution was a new technology that would squeeze every last drop of acoustic potential from the space inside...
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...* Question 5: Compare the applicability of the easyGroup business model in the airline industry and the cinema industry (examine Exhibits 8 and 18, among others). What problems do you see for the cinema business? The business model of easyGroup, a concept embodying low costs, no-frills, maximization of the capacity and utilization rate, and price yield management was taken from easyJet and applied to easyCinema. Despite the fact that in the airline industry the strategy was succesful, the cinema business didn’t enjoy the same fame. In order to compare the applicability of the easyGroup business model in these industries, we first need to identify the differences and the specific traits for airlines and cinemas. The new ventures criteria for idea selection presented in Exhibit 18 is useful in order to observe why the cinema sector didn’t work properly. Looking at the two industries, there are different customer values and expectations that affected the evolution of these businesses. Whereas for the airline industry, the price represents the crucial factor that influences customer’s choice, for cinema goers it is the value and quality of the movie-going experience. Eliminating advertising and promotional activities and reducing comfort standards could be some of the reasons for the problem faced by easyCinema. Moreover, these ventures of easyGroup are led by different market rules and different actors. From the information given in Exhibit 8, we noticed that easyJet focus on...
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...DITI BHATTACHARYA NON –WESTERN AND EXPERIMENTAL CINEMA SETTING A CONTRAST BETWEEN MARGINAL CINEMA AND MAINSTREAM CRITICAL THEORY MA –PG 1 TERM PAPER DEPARTMENT OF FILM STUDIES JADAVPUR UNIVERSITY The term third cinema has found its roots in the so called third world, which generally refers to the nations located in Africa, Latin America and Asia where historical encounter with colonial and imperial forces have shaped their political and economic power structure . at the same time it could be said that the third world is a kind of cinematic response to the first cinema (which conjures images of Hollywood movies , consumption and bourgeoisie values ) as well as second cinema (referring to “nouvelle vague” or the European arthouse filmmaking demonstrating aesthetic but not always political innovation).The reference to the concept of third cinema appeared for the first time in the Cuban film journal ,cine Cubano, (1969) in a report of an interview with members of the cine liberacion group .it was said at that point of time that there is a growing need for the development of a cinema of aggression .one that would put an end to the irrationality that has come before it. Thus beginning in the mid 50s and continuing up to the present these films have helped immensely in forging a sense of national identity and cultural autonomy . it would be interesting to know that at this point of time there was a development of film theory and critical methodology in the first world...
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...Final Essay: The supremacy of American cinema The cinema became in the 20th century the art form most widespread, largely supplanting the painting and reading, theater and opera. Each year billions of spectators flock to the theaters to enjoy a time of dreams and get out of the ordinary. All social classes, all ages, all nationalities are represented. Movie is much more than just entertainment. As one writer said cinema is an industry where competition is present, and where the race for best film to reach the largest audience founded. Americans have quickly understood. Indeed, the commercial aspect soon became a target and a constraint. Better than any other country, the United States were able to make movies and dream objects of fascination, and the film industry is partly to conquer his audience in the U.S. first, then without any border nor come to limit its ambitions. American cinema has a global success although it is criticized. Fascination and repulsion are mixed in most people. Ways to attract the audience are made available. For example, the Chronicle movie that will make its release in March was the subject of an awesome campaign in the streets of NY. Residents could see men flying through the air, enough to encourage people to go see this film in theaters. The film history begins with an innovation of the late 19th century, which helped many inventors. Initially uncertain prospects of curiosity, this discovery have gradually revolutionized the entertainment...
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...Your responses should include examples from the reading assignments. 1. Compare and contrast the "revolutionary" cinemas of Cuba and Argentina. Argentina was part of third world revolutionary cinema, Solanas and Getino’s “Third Cinema” manifesto essay set the agenda for Argentina’s film making, Solanas explained that not all big productions were necessarily first cinema. Writing later in 1970s, Getino noted that “the force and cohesion of the popular movements in Argentina –were not as strong as we had imagined” (Octavio Getino, “some Notes on the concept of a ‘Third Cinema,” in Tim Barnard, ed., Argentine Cinema [Toronto: Nightwood, 1986], p. 107). In Cuba, feminist filmmaking pioneered the turn to issue-centered, grassroots problems. As the international women’s movement grew, films on rape, self-defense and house-keeping were paralleled by explorations of women history which are epitomized in the U.S. films Union Maids (1976) and with babies and Banners (1978) by Women’s Labor History Project. During the next decade, minority women also played an increasing part in the changes in experimental cinema. 2. What factors influenced the development of militant black African cinema in the 1960s and 1970s? Global cold war tensions increased as political turmoil turned to violent conflict in developing Third world nations. Responding to all these, cinema became politicized on a scale not seen since World War II....
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...Wave (French: La Nouvelle Vague) was a blanket term coined by critics for a group of French filmmakers of the late 1950s and 1960s, influenced by Italian Neorealism and classical Hollywood cinema. Although never a formally organized movement, the New Wave filmmakers were linked by their self-conscious rejection of classical cinematic form and their spirit of youthful iconoclasm. "New Wave" is an example of European art cinema. Many also engaged in their work with the social and political upheavals of the era, making their radical experiments with editing, visual style and narrative part of a general break with the conservative paradigm. Using portable equipment and requiring little or no set up time, the New Wave way of filmmaking presented a documentary type style. The films exhibited direct sounds on film stock that required less light. Filming techniques included fragmented, discontinuous editing, and long takes. The combination of objective realism, subjective realism, and authorial commentary created a narrative ambiguity in the sense that questions that arise in a film are not answered in the end. It holds that the director is the "author" of his movies, with a personal signature visible from film to film. The informal movement was spearheaded by a handful of critics from Cahiers du cinema Jean-Luc Godard, François Truffaut, Eric...
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...i THE CONSUMER’S BEHAVIORAL INTENTION TOWARD E-TICKETING SYSTEM OF GOLDEN SCREEN CINEMA (GSC) IN MELAKA SHAFINAZ NADIA BINTI MOHD MOTTASIR Report submitted in partial fulfillment for the Bachelor of Technology Management (High Technology Marketing) FAKULTI PENGURUSAN TEKNOLOGI & TEKNOUSAHAWAN UNIVERSITI TEKNIKAL MALAYSIA MELAKA ii VERIFICATION “I hereby declare that I have read this thesis and in my opinion this thesis is sufficient in terms of scope and quality for the award of the degree of Bachelor of Technology Management (High Technology Marketing) Signature: Name of Supervisor: Madam Azrina Binti Othman Date: Signature: Name of Panel Supervisor: Dr. Norfaridatul Akmaliah Binti Othman Date: iii CONFESSION “Hereby, I declare that this thesis entitled “The Consumer’s Behavioral Intention Towards e-Ticketing of Golden Screen Cinema (GSC) in Melaka” is the result of my own research except as cited in the reference. The thesis has not been accepted for any degree and is not concurrently submitted in candidature of other degree. Signature: …………………………………… Name : Shafinaz Nadia Binti Mohd Mottasir Date : …………………………………… iv DEDICATION I learn patience, perseverance and dedication. Now I really know myself, and I know my voice. It’s a voice of pain and victory. To my beloved Mom and Dad, My siblings, My lecturers, My friends, Those who have helped me during my rough time, Helped shape me into what I’ve...
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...technological fields, we feel that it is imperative to understand how cameras and technology and evolved and their effects on the film industry. Although the growth of technology in the film industry may seem of concern to only film makers, it should in fact concern anyone who cares about the future of the cinematography and/or television. Innovations in film technology have undoubtedly shaped the film industry into what it is today. As two college students majoring in computer and technological fields, we feel that it is imperative to understand how cameras and technology have evolved, and their effects on film production. Utilizing what we have learned in class and multiple sources of research, we will critically analyze the major changes in film technology history. The world’s first films produced were black and white, but even to make a black and white film, several important inventions were required. These inventions needed to record video, store the recording, and produce enough lighting to be able to see the scene. In 1893, Thomas Edison introduced the Kinetograph and Kinetoscope to the public, which may have been the largest innovation in film technology (Movie History). The Kinetograph was the first motion picture camera, and was combined with the Kinetoscope which housed a lamp and film to record on. A viewer could look through the eyepiece of the Kinetoscope and see the images on the fifty-foot reel of film that was inside. Kinetoscope parlors soon became popular in...
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