Innovative OrganizationsInnovative Companies
Apple is undoubtedly one of the most innovative companies of our time and has managed to set the bar very high for their competitors. It is not surprising to see this company secure their position in first place as the most innovative company of 2011 after being the third most innovative company the year before. The mission statement declares, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad” (Apple, 1977).
Apple has had multiple innovation streams throughout the years that have sustained a leading competitive edge in the market. Apple has managed to release multiple lines of products showcasing their ability to lead the market in technological innovation. Even though there has not been any major change in their line of handheld products, Apple constantly introduces incremental changes to their market that have lowered the cost of many of the newer products, all while improving their function and performance.
Fast company’s reason for Apple landing in the first place is “for dominating the business landscape, in 101 ways” (Fast Company, 2012). I was not aware of how involved Apple is in the business world until I went through the list of the aforementioned businesses and how I, myself have been influenced by the use of their products. Businesses have been using apple products in some very interesting ways and there are some businesses that only thrive because of the availability of Apple technology and the platform it provides. Hyundai, for example is making the iPad standard in its new Equus (it holds the owner’s manual). The New York Times, NPR News, eBay, Chase and Netflix have all built applications that are compatible with the...