Innovation Essay

An innovation is a product or concept that is brand new or something that is revived with improved features or alterations. People who are innovators are people who are the trendsetters and introduce new products to the community or world. These people are usually celebrities or people who we look up too. Innovations are sometimes accepted and become huge successes and live on or fall down and become a fad. Every now and then we get a hot new brand with a concept and it comes through and usually fades out unless you stay innovated and up to date with the demand of what people want. I will be discussing about the TOMS brand. TOMS is a shoe brand that offers to donate a pair of shoes to someone in need if you purchase a pair of their shoes, “one for one.” TOMS shoes became extremely popular when celebrities started wearing these simple shoes with the big logo on the back. The shoe company became popular with young teens and adults. The “one for one” concept made the company their big selling point. When someone purchased a pair of their shoes they felt good about themselves because they were helping out someone in need. The brand comes out with new designs to stay innovated like: limited edition colors, high tops, and even wedges for woman. But you can only do so much with shoes. For a brand like TOMS they needed something new and innovated for their brand to still be in the spotlight. They introduced a new line of eyewear with the same “one for one” concept. For every pair of eyewear they sell they will provide assistance in eyewear for someone in need. The new line of eyewear was something that the TOMS brand needed to boost for their name. They are expanding their name in more than one place of department stores, like children shoes and now eyewear. This will put their name out there and get more exposure is a big improvement. There is a