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Inside Apple E

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Submitted By anabellflores
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Inside apple is a book where the author lets us discover the whole new strategic world of Apple directed first by Steve Jobs. It introduces the original way Apple manages its company. We learned that the business strategy model Apple is using is completely different from what we learned in school. We’ve always learned that a company has to have free flow information contrary to Apple that faces a large secretly managerial structure. By the time you finish reading the book, you will have a completely different idea of what you thought about apple, and you will probably be afraid of working for that firm. The author shares with us many interviews he has done to Apple employees and they help you discover how they feel working there. Overall, this book will please anyone interested in International Business, and personally, it pleased me.

I had no preference to any chapter, as they all conform the history of the company and how it woks, but I did pay more attention to Chapter 4 “Stay Start-Up Hungry” because it explains how Steve Jobs reentered his own company and did all the necessary changes to make it the best company in the market. After analyzing the chapter, I figured out Steve Jobs changed the company’s culture and make employees work at what they were best and nothing else. Apple created an atmosphere where employees where supposed to think big and mediocrity was not allowed in that place. In this chapter Lashinsky reminds us that in Apple, you can rapidly know who is responsible for what and that is the reason why there are no committees within the enterprise: because there are no division of responsibilities. My attention was caught by a very innovative key term on page 67: DTI “Directly responsible Individual” that helped the employees know with clarity who the direct responsible is. For example, the only responsible about the company finances was the

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