...Ronny Soto Ms. Cucinell 4/8/14 The Inside View of McDonald's Many people of all ages around the united Stated recognize Walgreens Pharmacy. This pharmacy has been around since 1901. The way Walgreens is able to appeal to a wide audience is interesting. (The way they manage as a whole) They make money off of adults and children of all ages. The size of profit income can be different if this skill is changed. Next, the finance is key when running a business. Knowing when you have money, knowing where to spend it, and knowing how to use it can play a big role. Not many people know when the first Walgreens even opened. The history of a company should be one of the things a consumer looks into before wasting their money at that place. Who runs the business, were there any public threats against health, what products can be available in each pharmacy, etc. Therefore, Walgreens way of managing, financing, and history are three key parts of the organization. First, if I had to come up with one word explaining the way Walgreens manages themselves is around adaptability. They simply meet the needs of the audience and target different audience, from selling toys for the kids and medicine for the senior citizens. For example, they appeal to families because with good deals, families can do their shopping in the Pharmacy where they can search for medicines, food, drinks, make up and others types of products. This brings the business money and final consumers...
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...Situation Analysis In order to advise Suzanne in the best way, we have compiled the following SWOT analysis, which outlines positives, and negatives that currently revolve her franchise and the current solution that she is proposing to the issue that she is facing with her store. External Assessment Environmental and Industry Strengths: Suzanne’s restaurant is one of the number one fast food companies by sales, thus she is part of a company that has a very strong brand recognition and reputation, it is said that there are over 30,000 McDonalds restaurant in 119 countries Weaknesses: With the seniors dominating her store she can gain some negative publicity, and this can result in her store being seen as the seniors store and with social media these days this can be spread very quickly and to other stores. Opportunities: Some positive opportunities that derived from this issue are that if she can turn this into an opportunity and implement the bingo games into her store. This could result into growth into her store and in other countries. Threats: Being in the fast food industry Suzanne is can be faced with a lot of government regulations with regards to health issues. Currency exchange and commodity price fluctuations could also be threat to Suzanne’s store. Internal Assessment The Organization Strengths: McDonalds is said to be a community oriented socially responsible co, they successfully and easily adapt their global restaurants to appeal to the cultural...
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...Bill Davis Davis 1 Professor ENG 111 15 September 2010 Not Your Typical Fast Food Restaurant When you first look think of McDonald’s, you probably think of just a place to pick up a quick, cheep meal. In some cases, this is true. McDonalds is one of the most widely known and popular fast food restaurants around the world. It may not be a place for a romantic date, but there are not too many places you can go have a dinner with your family with the bill coming out to be under twenty dollars. Sure the food may be unhealthy, but it is the cheapest and most efficient route to satisfying your appetite. This may be why McDonald’s has become such a powerful food chain. But after visiting I realized the many different features that make this restaurant so attracting to people. Around lunchtime at noon, I walked across the parking lot, I noticed the drive through was packed with people just waiting to get their meals and get on the road. So I walked inside the doors of the McDonald’s, passed the cashier, and took a seat in one of the booths in the dining area. The booths were big and comfortable and they were all along walls of the dining area. This area was designated for people that wanted to sit down and enjoy their meals. People are spread out around the tables and booths far enough to where they are not invading other peoples conversations. ...
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...Morgan Spurock, star and director of the film project Super Size me, conducted an experiment to see if McDonald’s menu was dangerous to its customers. He was determined to eat McDonald’s three times a day for a 30 day period and see what effect it had on his body. Morgan gathered information and statistics on the food industries of America to shed some light on the reasons for the obesity epidemic. He gathered crucial information and concepts from his experiment to create a greatly needed educational film about America’s health. The first main point Morgan made in his film was that there is undoubtedly an obesity epidemic in our country and it’s quietly getting out of control. 66% of American’s today are overweight or obese. That’s 2 out of 3 people! Obesity contributes to diabetes, stroke, heart disease, hypertension and cancer just to name a few health complications. Spurlock found that not only fast food restaurants are to blame, but also schools. The boxed fatty foods that are served in public schools provide little nutrition and fatty calories and find their way onto the trays of kids who don’t know how to eat properly. Our future is with our kids and if they are making poor food choices, the obesity epidemic will continue to grow. Morgan had physicals to see what his health status was before the McDonalds binge and everything seemed to be in order. The results from doctors after the binge were shocking. His liver was starting to fail from all the cholesterol he was ingesting...
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...McDonalds SWOT Analysis Case Study Report McDonald’s BACKGROUND: Brothers Richard and Maurice McDonald founders of McDonald’s Corporation grew from a single drive-in restaurant in San Bernardino, California in 1948 to the largest food service organization in the world. In 1955 Ray Kroc opened firs McDonald’s in Des Plaines, Illinois and became exclusive franchising agent for the company. By 1991 McDonald’s owned $13 billion of fast-food industry, operating 12,400 restaurants in 59 countries (Ezine). The company recorded revenues of $21,586 million during the fiscal year ended December 2006 and increase of 8.8% over 2005 (Yahoo Finance, 2007). SWOT ANALYSIS: Strengths: The greatest strengths of McDonald was introducing people to the fast food and creating an image in people minds of fast food culture. McDonalds has over 30,000 branches in 120 countries and 80% of its revenues is derives from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US (Ezine). The biggest strength that the case study focused on was strategy – market leadership and buyer supplier relations. Shamsie stated that “the bigger success came in the form of McGriddles breakfast sandwich which was lunched nationwide in June 2003” (Dess, Lumpkin & Eisner, 2007, p. 692).New breakfast addition gave the firm comparative advantage in the market place and brought about 1 million new customers each day. Weaknesses: The same factors which are consider strengths are also weakness...
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... | |McDonald's 24/7 | |By focusing on the hours between traditional mealtimes, the fast-food giant is sizzling | It is 3:36 a.m. Thursday at McDonald's in Garner, N.C., a bedroom community just beyond the city limits of Raleigh. Although the town's taverns closed more than an hour ago, the last clubgoers are straggling home. Their cars barrel by ones driven by waitresses, commercial cleaners, musicians, nurses, and computer analysts heading home from work. The McDonald's sign, posted high along a commercial strip of big-box stores and chain restaurants, is one of the few still glowing. Inside the McDonald's kitchen, Julia Diaz is mixing buttermilk biscuit dough by hand in a giant stainless steel bowl, while Silvia Roldan is grilling sausage patties and eggs for breakfast, which begins in 24 minutes. Outside, at the drive-through window, D.C. Chavis is picking up a Premium Crispy Chicken Ranch BLT sandwich and a large order of fries. Chavis, 24, has just clocked out after 12 hours at a nearby food warehouse. He used to pick up an after-work snack at an all-night convenience store or diner. Now he swings by McDonald's at least five times a week for the premium sandwich combo meal or, if it's later, a McGriddle and a side of hash browns. The food is a lot better at McDonald's, he says, adding...
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...Financial Analysis of McDonald’s Corporation (MCD)-NYSE 2111 McDonald’s Drive Oak Brook, Illinois 60523 1-800-244-6227 Business 5200 Finance for Managers PART 1, COMPANY OVERVIEW: a. Brief description of the company: McDonald’s is the leading global foodservice retailer with more than 34,000 local restaurants serving approximately 69 million people in 118 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and women. b. Company History: Dick and Mac McDonald opened their eponymous burger stand in 1948 in San Bernardino, California. Under the guidance of Ray Kroc, a onetime milkshake-mixer salesman wowed by the restaurant's success, McDonald's franchises grew swiftly: by the end of the 1960s, there were more than 1,000 across the U.S. The first international franchise opened in 1967 in British Columbia, and was followed by another in Costa Rica later that year. From there, the chain spread steadily: over a six-month period in 1971, Golden Arches popped up on three new continents, as stores launched in Japan, Holland and a suburb of Sydney. A Brazilian McDonald's opened in 1979, bringing Ronald McDonald to South America for the first time. McDonald's reached its sixth (and, barring a sub-Arctic drive-thru, final) continent in 1992, with the opening of a restaurant in Casablanca, Morocco. Four years later, the company heralded the expansion into its 100th nation...
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...Individual Innovation Paper McDonald’s Arch Deluxe EXECUTIVE SUMMARY Individual Innovation Paper: McDonald’s Arch Deluxe Analysis - Why It Failed INTRODUCTION McDonald’s has been in the hamburger business since the 1950’s and grown into a world-wide fast-food giant known for “Quality, Service, Cleanliness and Value”. As the McDonald’s empire grew so did their menu, it adapted to the tastes of their customers. In 1996 McDonald’s launched the Arch Deluxe; their answer to what adults want to eat. The public did not agree with McDonalds and the product was not successful. CAUSE OF PRODUCT FAILURE McDonalds advertising tried to show that the new Arch Deluxe was fancier than their other menu items and overemphasized the how adult it was. In the end the public did not agree and it ultimately failed. The Arch Deluxe did not make a rebound although over time they did add menu items with similar ingredients on the menu today. WHY DID IT NOT REBOUND? I believe the reason McDonald’s would not bring the Arch Deluxe back is because it is such a well-known financial failure for such a successful multi-national business. CONCLUSION The creation of the Arch Deluxe was not a big mistake in of itself, they wanted to create something adults would like to order and during research and design the testing groups liked the Arch Deluxe. The problem was with the way McDonald’s advertised and promoted the Arch Deluxe; they thought their idea was innovative and the advertising did not...
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...is thriving due to a large number of working families, we live in American, which has the largest fast food industry in the world. McDonald’s is one of the largest fast food restaurants in the fast food industry serving around 68 million people daily, in over 118 countries. McDonald’s has a loyal based of customers who have been patronizing the establishment for many years, operated by a franchise agent, an affiliate or the corporation. McDonald’s business strategies has been said to be the best in the fast food industry, maintaining cost leadership while producing dependable food with great service. Today we see McDonald’s in a mature industry that uses product proliferation to meet many needs in the fast food industry while deterring new entrants (Hill and Jones, 205). McDonald’s prides their strategy by setting the standards with their products and within the industry as well. I feel that the strategy McDonald’s incorporates within the company is the best for them, setting the standard to be the best in the industry promotes the necessary competitive edge needed to ensure the company continues to delivery its winning edge products that keeps customers loyal to the name. McDonald’s is also known for their child meal concepts selling hamburgers French fries soft drinks breakfast items chicken sandwiches and deserts. McDonald’s business level strategy also responds to the competitive dynamics of the industry by innovating new products, such as the Snack Wrap, market...
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...One thing that makes McDonald’s so successful is the fact that they have one of the best reputations in the industry. Everybody knows the name “McDonald’s” and with the name comes the idea of a happy fun place to go and eat. They have well known slogans such as “Love ko ‘to” and two great symbols they use as brand recognition such as the golden arches and Ronald McDonald. Another aspect of the extended product is the locations of all the new franchises that open. McDonald’s make sure they pick the best spots to open the store because they follow a very simple rule; they will never shut down a franchise because it will make McDonald’s look bad. They place their stores all over the place to ensure that it is easily accessible by all consumers. There are multiple market segments that McDonald’s must market too. They must market to young children, teenagers, seniors, families, and people who like to eat healthy food. Marketers frequently make the mistake of lumping in the baby boomers with seniors in their marketing campaigns. There is a big distinction between marketing to what are termed “leading-edge” or “first wave” baby boomers in their 50s and 60s, and marketing to seniors. For example, leading-edge boomers are seeking financial independence, whereas seniors are more interested in physical independence. Failure to distinguish the difference is a death knell for any brand hoping to secure credibility with either group. Lisa Aham manages a McDonald’s restaurant located in...
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...Not Your Typical Fast Food Restaurant Looking at a McDonald’s, many people probably think of it as just a decent place to pick up a quick, cheap meal. In some cases, this is true. McDonald’s is one of the most widely known and popular fast food restaurants around the world. However, McDonald’s can be a satisfying meal to grab on the go or even to relax and enjoy some people watching. This type of place is perfect to find many different kinds of people to observe. This may not be a place for a romantic date. However, there are not too many places you can go have a dinner with your family with the bill coming out to be under twenty dollars. Sure most of the food may be unhealthy, but it is the cheapest and most efficient route to satisfying your appetite. This may be why McDonald’s has become such a powerful food chain. But after visiting the Oxford McDonald’s, I realized the many different features that make this restaurant so attracting to people. Around lunchtime, I walked across the parking lot, and I noticed the drive through was packed with people just waiting to get their meals and get on the road. I walked inside the doors of the McDonald’s, passed the cashier, and took a seat in one of the booths in the dining area. The booths were big and comfortable and they were all along walls of the dining area. This area was designated for people that wanted to sit down and enjoy their meals. People...
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...ABSTRACT McDonald's is a worldwide fast food eatery. They extended their business in worldwide scale. It is clear that McDonald's surpassed other fast food joints as far as deals and notoriety in global level. The point of this undertaking is to figure out how this organization added to its promoting methodologies distinctively in Indian market. By making a similar investigation of McDonald's distinctive of operation and showcasing systems will be coordinated with their advancement circumstance. Exploration is in light of web sources and speculation of this undertaking is in view of the publicizing methods taken after by McDonald's. The report is begun with general data of McDonald's Presentation, publicizing crusade and report structure....
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...McDonald's has come a long way ever since its beginning in 1955. Here are a few milestones of the McDonald's journey ... 1955 Ray Kroc opens his first restaurant in Des Plaines, Illinois and the McDonald's Corporation is created. 1957 Quality, Service, Cleanliness and Value (QSC& V) becomes the company motto. 1959 The 100th McDonald's opens in Chicago. 1961 Hamburger University opens in Elk Grove, near Chicago. 1963 One billion hamburgers sold. Ronald McDonald makes his debut. 1964 Filet-O-Fish sandwich is introduced. 1965 McDonald's Corporation goes public. 1967 The first restaurants outside of the USA open in Canada and Puerto Rico. 1968 The Big Mac is introduced. The 1,000th restaurant opens in Des Plaines, Illinois. 1972 A new McDonald's restaurant opens every day. The Quarter Pounder is introduced. 1973 Egg McMuffin is introduced. 1974 The first Ronald McDonald House opens in Philadelphia. The Happy Meal is launched. 1983 Chicken McNuggets is introduced. New Hamburger University campus opens in Oak Brook, Illinois. Set in 80 wooded acres. Training is provided for every level of McDonald's management worldwide. 1984 50 billionth hamburger sold. Ronald McDonald Children's Charities is founded in Ray Kroc’s memory to raise funds in support of child welfare. 1989 McDonald's is listed on the Frankfurt, Munich, Paris and Tokyo stock exchanges. 1990 McDonald's opens in Pushkin Square and Gorky Street, Moscow. 1993 The first McDonald's at sea opens...
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...McDonald’s and Its Crisis What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease, high blood pressure, diabetes, and certain cancers--all of which are fatal if left untreated. In 2010, a mother from California sued McDonald’s over the company’s marketing practice of Happy Meal. The mother claimed that McDonald’s used alluring toys to lure kids into Happy Meal. This lawsuit, which might be viewed by many as senseless and absurd, was one of McDonald’s biggest cases. In order to come out of the lawsuit ahead, this largest fast food chain had to undergo some major organizational changes. In this paper, we would like to use the knowledge learned in the class to analyze the event (the lawsuit) and its effects on McDonald’s. The paper will have four main parts. In the first part...
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...McDonald's Food Chain Case Study It was early evening and one of the 25 McDonald's outlets in India was bustling with activity with hungry souls trooping in all the time. No matter what one ordered - a hot Maharaja Mac or an apple pie - the very best was served every time. But did anyone ever wonder as to how this US giant managed the show so perfectly? The answer seemed to lie in a brilliantly articulated food chain, which extended from these outlets right up to farms all across India. US-based fast food giant, McDonald's success in India had been built on four pillars: limited menu, fresh food, fast service and affordable price. Intense competition and demands for a wider menu drive-through and sit-down meals - encouraged the fast food giant to customize product variety without hampering the efficacy of its supply chain. Around the world (including India), approximately 85% of McDonald's restaurants were owned and operated by independent franchisees. Yet, McDonald's was able to run the show seamlessly by outsourcing nine different ingredients used in making a burger from over 35 suppliers spread all over India through a massive value chain. Between 1992 and 1996, when McDonald's opened its first outlet in India, it worked frenetically to put the perfect supply chain in place. It trained the local farmers to produce lettuces or potatoes to specifications and worked with a vendor to get the perfect cold chain in place. And explained to the suppliers precisely why only one particular...
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