...Role of Social Media in Building Fashion Brand in Thailand Name Instructor Course Institution Date Role of Social Media in Building Fashion Brand in Thailand Social Media Social media are tools that permit the creation, sharing, or the exchange of information, career interests, concepts, and multimedia images and videos in online networking and communication sites. Social media is reliant on mobile and web-based technologies that create an interactive social platform that enables individuals, groups and organizations to share, converse and revise on the different contents available by the users. Social media appear in different forums such as blogging, business networking, social networking and video sharing. Social media sites have certain characteristics that make it suitable for business and brand marketing. One of the characters of social media sites that most businesspeople look forward to is virality common in most sites. Most social media sites have the reshape feature such as the retweet button in Twitter, pin in Pinterest and reblog in Tumblr. This is an important tool in marketing products since viral marketing may lead to the reaching of the post to a large population of social media users who may spread it to other important sites. Another form is the use of mobile social media. Mobile social media is a growing forum in the current generation. Mobile social media is a combination of mobile devices and social media. This includes the inclusion of...
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...Preference: In a 21st century explosion of the media is the greatest revolution in fashion. Fashion is an indicator of class status, and monopolized by the aristocracy. A lower status group sought to acquire status by adopting the standards of the higher status. Media can be considered as a first medium to disseminate the fashion in public. In this assignment, we will study about the role of the modern media in shaping current fashion. The various elements of media involved in spreading of fashion information in the audience. What a person chose to carry reflects his personality or interest. A person’s choice more or less gets influenced by trend. Fashion is a popular style or practice, especially in clothing, footwear, accessories, home decoration etc. History: Fashion has been in the society since the human started with the clothes themselves. Back in the late 16th century and the early 17th century fashion denoted to the class. In ancient times Fashion Plates were engraved and colored with watercolors. In 1880 color printing and a method for making multi colors prints become stylish. In the same period of time magazines were published that played an important role in popularity of news about fashion. With the development of half tone printing process, which enables photographs to be printed on the same page as text without affecting the image clarity, fashion photograph has generated the most widely recognizable and enduring imagery of the time. Fashion television emerged...
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...Daimler AG located in Germany while other sales/assemblage divisions are in various parts of the world. The firm manufactures vehicles that go by the same name, “Mercedes-Benz.” They are mainly luxury vehicles and they include: “Sedans, Coupes, SUVs & Wagons, Convertibles & Roadsters, Hybrid & Electric cars, trucks, coaches and buses”[1]. Mercedes-Benz has a strong presence in the motor industry based on its diversity of production. Its vehicles have state-of-the-art luxury gear with impeccable customer service. The targeted customer base for this brand includes the middle and the high class due to the vehicles’ luxurious nature. 1. Purchase Process: The following are the steps for purchasing a new Mercedes Benz type of vehicle a. Research on model Mercedes-Benz always encourages its customers to research about the car models before they make the purchase. This can be done in person, by visiting the car outlets or doing it online. In order to purchase a Mercedes-Benz car model, a customer is required to select the model of choice from a preferred dealer-outlet after agreeing on the qualities. Dealers are found in various collision centers that are certified by the brand. Alternatively, they can also be bought via the internet through their e-commerce websites. The brand uses two main websites. The first is Mbusa[2] and Mercedes-benz.com[3]. These two sites have the vehicle types. The models differ on price, gas mileage and internal features. Finally settle on...
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...com/business/ci_26254983/models-disabilities-star-nordstrom-catalog) * Has a customer first attitude to differentiate Nordstrom from other high-end retailers and department stores and build customer loyalty. They are in a highly competitive market involving high fashion, quality items at a premium price, but their service is what drives their business in. They invest in high quality staff, greet customers by name, write personal thank you notes, make follow up calls about satisfaction with products, have large well lit stores and fitting rooms, have a price match system, as well as a very lenient no questions return policy, all combined to keep their customers as satisfied as they can. (http://wwwiebe.com/nordstrom-customer-service-first/) * Nordstrom has different brands and product lines to reach different market segments and keep up with trends. These include: Rack, Haute Look, Treasure & Bond, and Trunk Club. This offers mid price markets opportunities to join with regular high price markets, online exclusive shoppers to join the Nordstrom network and fashions, appeal to “give-back” shoppers, and gives men a new online shopping experienced linked to the perks of Nordstrom’s inventories and in store tailors. This is a strength of the...
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...How @Trident Hotels started the first Social Hotel in India? Social media has changed all the traditional notions of marketing across all industries. The Indian Luxury hotels segment is not far behind, still in its nascent stage on social media but nonetheless they have up-scaled their marketing efforts. Let’s take a look at hotel Trident’s very recent social media campaign, which trended on Twitter across India. About the Campaign: This campaign was conducted in Mumbai’s Hotel Trident at BKC at the life span of this campaign was two days beginning from 29th March 2014 – 30th March 2014. They invited 3 social media Influencers to participate in this campaign, where they had to spend the two days in the hotel using Twitter (Mainly) & Instagram to avail all the facilities of the hotel by using the hashtag #TridentSocialHotel and by attaching their Twitter handle as well. There were two quick activities around this campaign – the #Tweesurehunt and #Instachallenge. In the #Tweesurehunt task they were given clues, the answers where in the hotel itself they needed to reach each destination in order to unlock the next clue. In the #Instachallenge, they were tweeted the clues and needed to click pictures and post them. They even ran a contest simultaneously on their Twitter handle on 30th March 2014 which was open to all; they had to answer 10 questions correctly (After deciphering the images) by using their twitter handle and with the #Trident Social Hotel. And the winner...
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...automotive industry, Mercedes-Benz has established and maintained a great brand image in the people's minds where it has reached the top of the pyramid, the resonance as a classical prestigious car in terms of durability, high performance, innovation, premium of engineering, as it has invented the first engine. It has a high reputation, goodwill, and customer loyalty as its focus is on customer service, satisfaction and give them the sufficient and efficient value that they deserve, which led to a high brand recognition. The three-pointed star trademark reflects the ambition and determination of Mr. Daimler, the inventor, who wanted to show that his motors are suitable for 'land, water and air'. It uses a communication approach which tells their story of innovation, "One day this star will shine over our triumphant factories" he said. It has many core values which distinguish it from its rivals, like, integrity. It is known for taking very clear, steady and honest actions, and abiding by great ethical standards. Also collaboration; it's supporting team work and gives its employees great encouragement and boost morale, also monetary support, so they give their best to achieve the corporation's goals. Moreover, it empowers them to take risks and initiatives for better future. Moreover, trust and safety which are provided for employees and customers. Strengths | Weaknesses | * High brand equity. * Powerful brand name & recognition. * Blue EFFICIENCY. * Safety leadership...
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...American Apparel: Exploitation to the Highest Elevation Amanda Data Lifestyle and marketing through social media platforms, such as Instagram, has increased company sales exponentially. Well-known, “Made in the USA” brand, American Apparel has continually sought after its minimalistic customers through heavy media presence. Clay Shirky’s “Here Comes Everybody” suggests that social media democratization has secured a “unified freedom of speech” in a society that encourages the publication of anyone that wants to have a voice in these social media outlets (79). American Apparel’s Instagram presence has created a feed of the brand’s current aesthetic, showing no evidence of the risqué and inappropriate advertisements from past seasons – accounts that the company has been chastised for on numerous occasions. In a society where freedom of speech unites social media users, it also has consolidated a profile of companies where others have access to preconceived ideas of them. While American Apparel has attempted to use Instagram in effort to retract their resentful brand image from the past, it appears that they have misused the security of “unified freedom of speech” to the own disadvantage, resulting in wallowing debts and a cooperate image that is misrepresented by their picturesque Instagram. Author of The Tipping Point, Malcolm Gladwell focuses on the idea of spreading thoughts, ideas, and relationships through one single people that enables themselves to provide this sort...
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...J. Crew is an American apparel retailer headquartered in New York City that debuted in 1983 with the mailing of its first catalog. After six years since their debut in the clothing retail industry J. Crew opened a flagship store at New York South Street Seaport. They are a multi- brand, multi-channel specialty retailer. J. Crew has been selling upscale high-quality clothing to men, women and children. They use high quality and luxurious material such as cashmere, wool, leather along with the finest global fabric mills and craftsmen creating classic clothing styles and accessories with a twist. The mission statement of J. Crew is nationally recognized apparel and accessories retailer that we believe embraces a high standard of style, craftsmanship, quality and customer service. We are a fully integrated multi-channel, multi-brand, specialty retailer. We seek to consistently communicate our vision of J. Crew through every aspect of our business, including through the imagery in our catalogs and on our Internet website and the inviting atmosphere of our stores. Banana Republic is one of J.Crew’s leading competitors. The mission statement of Banana Republic offers versatile, contemporary classics, designed for today with style that endures. “Through thoughtful design, we create clothing and accessories with detailed craftsmanship in luxurious materials. We dress men and women who see every day as full of possibilities and seek to make the most of every moment and opportunity...
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...customer a fashion follower. We do also appeal to a few fashion innovators, special individuals who are able to create new innovative trends out of recycled clothing. Our customers appreciate designer brands but are not necessarily brand loyal. They are educated either in high school, college or college graduates. Our customers are in middle to upper middle income brackets and are living on a budget, and pay close attention to their spending habits. Are they users of social media? Based on survey results our customers are considered heavy users. They use many social outlets such as Tumblr, Instagram, Pinterest and Twitter. To keep up with trends and to voice their opinions, consumers must regularly follow brands and designers; to review consumer motivations and concerns and to maintain public interest, designers must regularly update their sites and responses. Who are all competitors? Our vendors can be considered our competitors since our product is handed down to us second hand. Vendors sell original products in large quantity. Our sellers are also competitors, there is no legal obligation for them to do so. What social media activities are their marketing and promotional plans? No designer or brand inherently holds power in the social media realm, some luxury fashion brands have been resistant to joining the social media presence. However, this refusal to prompt consumers’ interests on social media sites inadvertently...
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...Manic Panic NYC provides beauty products and accessories to a niche in the young adult market and was America’s first punk boutique. Tish and Snooky’s Manic Panic is a company that has made social media a priority. They’ve been using Facebook (currently 185,317 likes) Twitter (11.3k followers) and Instagram (194k followers) for marketing their line of hair dye and cosmetic products. The company tries to target people who use their product or are thinking about using Manic Panic. On Twitter, they reach out to people who are followers of the stores that carry them, such as Hot Topic and Sally Beauty. They ask for pictures of customers after they used the dyes and enrage posting on their Facebook and Instagram pages. Capitalizing on the social media craze of the Millennials and Generation Z and adapting to the ever changing marketing environment helped Manic Panic succeed. They try to engage their followers with content that gets them involved. They utilize polling questions concerning their products to spark the customers interest and get them to be interactive. Poll questions such as “Which celebrity has the best pink hair?” have gotten incredible feed back online. Their Instagram platform is their most popular platform and the company routinely posts photos of customers using their products in cool ad unique ways. In the process of engaging the customer it creates loyalty. By having a relationship and by creating loyalty Manic Panic’s sales will be on the rise in the long term...
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...consumer because they provide the necessity of a scooter. In these areas, living conditions, eateries, and shopping areas are all conveniently close but not in walking distances to the average person, our scooter would provide an alternative to walking or driving decreasing the use of gas. Gas prices on a slow incline, new and unique ways of transport are how most Americas are making it here to there and college students have those same transportation issues (CampusScooter.com). The price of the scooter is built around the cost of company to manufacture the vehicle as well as the ability to reuse material versus the use of luxury identifiable material pricing our scooter between 2,000-5,000 dollars upgrade accessible. The College student consumer would look to our scooter as a necessity while the average metropolitan rider would use it as a useful cost efficient luxury. MotorEssentials Inc. dynamic design includes...
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...Belvedere, the world's first luxury vodka, is authentic and natural, handcrafted the way Polish vodka has been made for over 600 years. They use Dankowskie Gold Rye along with pure artesian water from their own wells, distilling four times for a perfect balance of purity and character. The unique result is unadulterated. They also have several exciting range of fresh fruit-flavored vodka use only real fruit and a proprietary process of maceration to create amazing, natural flavors. Black Raspberry, Pink Grapefruit, Citrus and Orange -- no other flavored vodka tastes like this. Belvedere believes in creativity, excellence and working with the leaders of contemporary culture. It's their past, present, and future and is reflected in their many inventions and collaborations. They always are seeking the new. Trust your instincts -- and make it Belvedere. Table of the website : BELVEDERE VODKA http://www.belvederevodka.com | Characteristics | + | * / Recommandations | Tree and Ergonomic | It's quite simple to navigate between the different depths in the site | The layout text is pleasant and modern. This facilitates the readability of the website | There are any prices on the website. The fact is this is a luxury brand. | Design et Ergonomic | Modern interface to show the luxury side of brand. There are also a dynamic and fresh side | The identity of the website is very clear, a luxurious product but...
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...their potential strengths 4 Challenges associated with Digital Marketing 6 Sandals digital marketing initiatives 6 Sandals social media marketing initiatives 9 Conclusion 10 Recommendations 10 References 11 Executive Summary The Sandals presence on various digital and social media platforms is relatively remarkable with 771 870 likes on Facebook, 304 000 followers on twitter, 167 000 on Instagram and 9 000 on Pinterest. An impressive 99.4 % of their social media referral traffic stems from Facebook (Hutchinson 2015). This report aims to review those digital and social media marketing strategies undertaken by Sandals Resorts International. To deliver on this aim, the following objectives will be employed (1) the digital and social media marketing initiatives will be explored. This information will be gathered via online research and interviews with company executives. (2) the strengths and weaknesses of these marketing initiatives identified and (3) relevant recommendations will be made on improvements, like the implementation of mobile apps to customize the luxury included experience. Sandals Resorts International has set the industry standard for...
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...Michael Kors as a brand has lost its exclusivity and no longer has the competitive edge over that of its competitors. The market research undertaken draws attention to a number of key findings. FINDINGS FROM RESEARCH ****** Introduction Michael Kors has taken the Irish market by storm. However within the recent year sales have dropped from previous years. In this report, we as a team will establish the cause for the fall and why it no longer has the same appeal it had to its previous customers. This report will examine the various competitors Michael Kors has to face with similar price ranges and products. We will do this through secondary and primary research; utilizing such tools as the internet and various articles and books. We will gather feedback from consumers through means of quantitative and qualitative research; such as surveys, focus groups and interviews. Marketing techniques such as word association will be imperative to our research. Once collected, we will analyze our information and identify the key factors which have led to the loss in exclusivity of Michael Kors as a brand. Our team consists of four members: Muireann Barry, Laura Dunphy, Diarmuid Cleary and Eimhin Courtney. Together we as a team chose this brand and worked together to produce this report. Proposal Students: Research Question: How can Michael Kors regain its exclusivity as a Fashion Brand? Company Profile: Michael Kors is a global luxury lifestyle brand with a jet-set austenitic...
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...outerwear company, Canada Goose Inc. • Canada Goose’s down-filled parkas can run about $1,000 for its warmest winter styles • the outerwear brand’s CEO is not interested in creating a more affordable line of coats — he has much more interest in the lucrative realm of luxury apparel. • “We’d rather, and it’s more challenging, to go upmarket and make better stuff,” -Dani Reiss Link: http://business.financialpost.com/news/retail-marketing/parka-king-canada-goose-targets-world-from-its-toronto-factory Q How do you market the brand? How much traditional advertising do you do? • A One of the powers of our brand is that we make the best and warmest jackets on Earth, so the product is its own advertising, and the logo is so recognizable. We do a little bit of print media but not a lot. We do a lot of sponsorships and direct-to-consumer stuff. It’s lots of word-of mouth and we support that by sponsorships and partnerships. In the early days we did things like put jackets on people in the cold like bouncers or scalpers who were cold because they were standing outside all night. Nowadays we have a partnership with Fairmont Hotels and they are a great Canadian brand — a traditional, authentic Canadian luxury brand. All of their front-facing people — the doormen, bellmen, anybody working outside – wears a Canada Goose jacket. That is a direct interaction with consumers. Q How important a marketing strategy are digital and social media? A Social media [are] very important because...
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