...The overall goal of Snap Inc. was to maintain a positive reputation and connection with consumers throughout the situation. The company needed to gain the acceptance of consumers by forming a better relationship with celebrities and the frequent users. The specific objectives to reach this goal were: • To keep and decrease the awareness of Rihanna’s comment and the advertisement on social media. • To remove the advertisement and Snap Inc.’s association with the advertiser in order to increase a positive reputation. • To gain the acceptance of the use of Snapchat by Rihanna by attempting to change her negative attitude toward the company. • To quickly resolve the situation and report its actions in order to increase awareness of the company’s willing to...
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...Welcome back to Freaky Fictional Fridays with Vulpecula! First and foremost, I would like to apologize for being unable to post last Friday. Don’t worry, we will get back to our regularly scheduled blog! I would like to focus on chapter 13 of Frankenstein by Mary Shelley. Let’s dive deeper into the theme of knowledge within this chapter. Leggo! We, human, are curious creatures who have used our curiosity to make great discoveries, and one of our greatest achievements is the Internet. On top social media platforms such as YouTube, Instagram, Twitter, and Snapchat, people are able to share their life experiences. Although it can be very interesting to learn about other people’s lives, it is normal for us to begin to reflect on how we are doing; this new information about others can make us feel a whole range of emotions, such as inspired or jealous....
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...1. Provide a brief background of the company and the industry Background of company: History of company Nokia Company was founded in Finland in year 1865 and was a pioneer manufacturer of pulp and paper. Nokia set up a division to develop design and manufacturing capabilities in data processing, industrial automation, and communications systems in 1967 (Nokia, n.d.). By 1987, Nokia introduced their first handheld phone for GSM, the European standard for digital mobile technology (Fundinguniverse, n.d.). Nokia started to focus on mobile phones and network infrastructure. The world’s most popular phone was launched in year 2003 which is Nokia 1100 (Refer to Image 1.1). The total sales are over 250 million units, even more than iPhone and Samsung Galaxy (Allsopp, 2014). Image 1.1 Nokia 1100 Current Company Previously, Nokia smartphone was used the Symbian operating system and performing well in the global market. Since 2010, Android system and Apple’s iOS were getting into the phone market actively. Nokia made an announcement which switched to the Microsoft Window OS in February 2011 (Nokia, n.d.). After switching to Microsoft operating system, Nokia and Microsoft launched the first Windows Phone 7 which called Lumia in 26 October 2011 (Weber, 2011). The company wish to lead the smartphone market, but when compared to the previous 2 years, the sales was another declines. Nokia net income has shown a negative sign in second-quarter of 2011 to fourth-quarter of 2013, only...
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...Devry Inc Course Project Keller Graduate School of Management Professor: Dena Hale Principles of Customer Experience Management Rahil Motani Rahilm_86@yahoo.com CXM-527—February 23, 2014 Table of Contents 1. COVER PAGE………………………………………………………………………………………………………………………………1 2. TABLE OF CONTENTS………………………………………………………………………………………………………………...2 3. 1.0: COMPANY STATUS QUO……………………………………………………………………………………………………….3 4. 1.1 COMPANY BACKGROUND AND HUSTORY………………………………………………………………………………3 5. 1.2 CUSTOMER INTERACTION CHANNELS………………………………………………………………………………..3-4 6. 1.3 EXISTING CUSTOMER STRATEGY……………………………………………………………………………………….4-5 7. 1.4 EXISTING CUSTOMER SERVICE OVERVIEW……………………………………………………………………………5 8. 2.1 INTERACTION OVERVIEW…………………………………………………………………………………………………….5-6 9. 2.2 GENERATING AND MAINTAINING TRUST………………………………………………………………………………6 10. 2.3 DIFFUSING NEGATIVE FEEDBACK………………………………………………………………………………………6-7 11. 2.4 SCRIPTED INTERACTION SUGGESTION………………………………………………………………………………….7 12. 2.5 SOFTWARE VENDOR COMPARISON……………………………………………………………………………………….8 13. 3.0 CUSTOMER DATA PRIVACY……………………………………………………………………………………………………8 14. 3.1 IDENTIFYING INDIVIDUAL CUSTOMER………………………………………………………………………………….9 15. 3.2 RELAVANT CUSTOMER DATA……………………………………………………………………………………………9-10 16. 3.3 DATA COLLECTION LIMITS…………………………………………………………………………………………………..10 17. 3.4 INTERNAL DATA SHARING……………………………………………………………………………………………….10-11 18....
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...Begin Reading Table of Contents Photos Newsletters Copyright Page In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher is unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the author’s rights. For Isabella and Calista Stone When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. —Jeff Bezos, commencement speech at Princeton University, May 30, 2010 Prologue In the early 1970s, an industrious advertising executive named Julie Ray became fascinated with an unconventional public-school program for gifted children in Houston, Texas. Her son was among the first students enrolled in what would later be called the Vanguard program, which stoked creativity and independence in its students and nurtured expansive, outside-the-box thinking. Ray grew so enamored with the curriculum and the community of enthusiastic teachers and parents that she set out to research similar schools around the state with an eye toward writing a book about...
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