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Insurance Paper

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Submitted By vikas6513
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Pages 2
SYNOPSIS
TITLE: To understand the present market scenario and gather, store, access and analyze corporate data to aid in decision-making in MAX BUPA in India.
INTRODUCTION: My summer internship is at Max Bupa, the health insurance wing of Max India Ltd. Max Bupa has been formed through a joint venture between Max India Limited and the UK based Bupa Finance PLC, UK formed in 2008. Max Bupa is a standalone health insurer and is 3rd largest in the country with Star Health and Apollo Munich being first and second respectively.
OBJECTIVES: The objective of my summer internship project is basically Business Intelligence. The requirement is to illustrate business intelligence in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, and inventory and distribution analysis to name a few. The information is either obtained through financials provided by IRDA and market research in case of customer perception of the health policies. Analyze the performance of the companies in the market on B2B, B2C rural and B2C urban.
METHODOLOGY: Over the past two years, Max Bupa has positioned itself as a customer friendly health insurer. Max Bupa being a newly formed company, it is very much essential that the financial health of the company is constantly watched as the solvency ratio cannot go beyond 1.9. Analyze the performance of the company with its competitors in the market. Analyze how the companies are performing in various sectors. Analyze the revenue growth in the last quarter of the financial year and compare with the previous years. Analyze the reinsurance ratio and performance metrics of Max Bupa which includes claim settlement, payment analysis and grievance disposal. A competitive review on the product proposition is required to analyze the portfolio width, price competitiveness and product

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