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Intaba Jams

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Task2: Evaluate the Global SAGE programme and evaluate its relevance to global marketing.
In terms of:-
- Its role
- History
- Link it to global marketing
- Critically evaluate the programme and the participating countries

Introduction
The pages which follow will provide a brief look at the the SAGE programme and how it relates to global marketing. I will discuss the role of SAGE and how the programme assists the entrepreneurs of the future. I will then discuss SAGE in relation to global marketing and finally I will attempt to critically evaluate the
SAGE programme.

The Role of SAGE
The SAGE programme offers students the opportunity to use their entrepreneurial skills while at the same time allowing them the opportunity to meet and interact with other foreign students. This enables the students to think and strategise on a global level. The programme tries to empower teenagers so that they can create a better future for themselves as well as for others. (www.sageglobal.org)

SAGE in Relation to Global Marketing
On its website SAGE clearly states its mission and vision. (www.sageglobal.org) From the textbook it states that the mission and vision are vital in communicating the organisation’s strategic intent. (Burgess: Bothma)

Furthermore, considering that SAGE is a programme which operates on a global level, clearly demonstrates that SAGE is attempting to nurture foreign trade and aids to teach students how important foreign trade is.

Also, by allowing students from one country to interact with students from another country it enables the students to learn first hand about the ways of other countries. What they like, what they enjoy and what they feel is important. It also provides insight to the students as to various countries’ barriers of trade. (www.sageglobal.com)

Critical Evaluation
The SAGE programme is something brilliant and unique. It enables students from various countries to explore and experience different cultures. It trains students to think on a strategic level and gear them for the future. It trains students to help find solutions to problems on a global entrepreneurial level.

However, it would seem that the programme is only readily accessible to students who actually have access to it. Students who reside in rural areas may not be able to gain access to the programme, as in many rural areas technology would be less developed than in the more densely populated cities.

I stand under correction in stating this, but here it goes. I would have to believe that since SAGE nurtures students who are a bit more fortunate than the students from rural areas, that this only broadens the wage gap problem we have in this country. Not forgetting to mention that Brazil is also one of those countries with the ever widening wage gap problem.

SAGE develops entrepreneurs, so since these leaders will come from the more fortunate portion of society, it suffices to say that “the rich will get richer and the poor will get poorer.” Since the future leaders will come from primarily the financially fortunate it will only aid to widen a ever widen wage gap.

Conclusion
This essay has discussed the Sage programme and the role which it plays. It has also discussed the link between the SAGE programme and global marketing. Finally the SAGE programme was critically evaluated.

In conclusion SAGE offers a great programme which should be offered on a much broader spectrum.

www.sage.com

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