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Integrative Case

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Integrative Case stident institutuon
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Executive Summary
The goal of this paper is to integrate what has been mastered throughout the class. To demonstrate this, one scenario was picked where a new CEO must lead a global financial services firm that has been impacted by a national financial crisis. Communication and leadership strategies will be needed. The strategies selected need to be explained and detailed how they will be implemented. Communication has to get to all stakeholders and effectively persuade all on the success of the plan. The board of directors is pressuring to receive a persuasive presentation of this plan. To finalize, the plan must have an ethical set of values that will carry the company forward.

Introduction
The economy has taken a downturn. Company ACMECORP (AC) was not prepared to respond in a timely and effective manner. As a result of this, the CEO, Bob Ceo was asked to leave by the board of directors and has hired a new CEO from outside the organization. The new CEO needs to set forth a plan to take the company back in track and develop a long term plan that will mitigate exposure on future downturns, and maximize profits when the economy does well. Communication was an issue which impacted response time and silenced employees that saw the financial woes that AC was facing, and frustrated vendors and members of the board. Moral at AC is in an all-time low after several waves of lay-offs and the exodus of several executives, some which felt that several decisions by the old CEO were unethical or at the minimum, questionable.
The New CEO
The new CEO, Antonio Lima, is an individual highly regarded in the global financial industry, known for his ethical demeanor and a keen eye for good corporate governance. Antonio’s candid and self-confident Di style of his DiSC profile attracted the board of

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