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Intel - Exploring the Future

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Submitted By mrwma237
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Jason Ho
BAEP 599
Intel Research: Exploring the future

Intel’s innovation and new product development process was predicated on a concept that was deemed old and no longer effective. Driven by Moore’s Law, the old roadmap-driven research method identified barriers that hindered usage of the continuing and increasing power of chips, and then built solutions to overcome those barriers. David Tennenhouse along with Hans Mulder implemented a new method, the ‘exploratory research’ strategy. The logic was to sample external environments and then amplify research around those identified as promising ventures. With Intel Research and Intel Capital under their wings, Tennenhouse and Mulder set out to bring in new innovations and ideas to Intel. However, a few roadblocks were in their way. The ultimate task for Tennenhouse and Mulder was not only to drive in new ventures, but also to develop a strategy to incubate and track the progress of their investments. In this paper, I will identify Tennenhouse’s strategy, as well as the hurdles that he had to overcome in identifying these strategies and implementations.I will then provide my interpretation and insight, as well as some suggestions to the problems that Tennenhouse and Mulder faced. Leveraging his experience from DARPA, Tennenhouse implemented an exploratory research strategy that placed emphasis on “sensing” the environment. His plan was to plant agents in areas that had an abundant amount of resources, information, and technical spark. Typically, universities with a dominant science and engineering history would be a prevalent place to start. These agents, also known as lablets, were designed to be the stomping grounds for research of both internal Intel engineers and student engineers as well as faculty and graduate students of adjacent universities. The strategy, leveraging the proximity of lablets to the

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