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Interational Marketing

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Submitted By saurbh
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You work for North East Financial Consultants Ltd as a financial analyst and you have been asked by your manager Bernadette Craven to carry out two tasks. The work you are about to do is for an important client of North East Financial Consultants who has asked your manager for advice on the following issues:

1. To provide financial interpretation of the performance of two organizations within the same industry covering a two year period. 200 words (80%) 2. To research and report upon business failure techniques. 500 words (20%)

To help with this your manager has provided an assignment brief in the form of a memo (attachment). She has said that you and some of the other analysts will be sharing this particular job so that overall, a substantial number of organizations will have been analyzed. ______________________________________________________________________________

MEMO

To: The Financial Analysts Team
From: Bernadette Craven, Account Manager, North East
Date: 30.10.11
Subject: Financial Analysis for an important client
With reference to the above I have had a discussion with an important client today regarding an opportunity to invest in a company. I have said that I will arrange for a number of companies to be analysed – two each of you. If you send me an email I will let you know which two companies I expect you concentrate upon. I f you are unsure about what you need to do, then email me to make an appointment.
In addition, the client has requested a briefing note covering ‘business failure techniques’.
To obtain the initial information you will need to go online and download the relevant information. The groups are as follows: Group A | Group B | Group C | Group D | Group E | Group F | National GridBT | Ford MotorGeneral Motor | American ExpressMorgan Stanley | Johnson & JohnsonProcter & Gamble | Time WarnerWalt

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