Internal & External Factors

Internal & External Factors

Internal & External Factors of Apple, Inc.
MGT/330
November 7, 2011





Internal and External Factors
“Apple ignited the personal revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh” (Funding Universe, n.d, para. 1). Steve Jobs and Steve Wozniak discover Apple Computer Incorporated in 1976. In 1982 Apple became the first personal computer company to reach one billion dollars in sales. Apple is the 5th largest company worldwide because Apple incorporates globalization, technology, innovation, diversity, and ethics along with the four functions of management to increase profits. The main goal of Apple is to distribute products such as the I-phone, desktop computers, and notebooks to consumers worldwide. Managers need to use the four functions of management such as planning to understand the consumer wants and needs. Apple set the speed for innovation. Apple creates a workplace and products for diversity. Diversity means people in a workplace have different races, genders, sexual orientation, and nationality. Ethics is a set of rules to explain how associates should act in the workplace. Apple uses ethics and the four functions of management to create a workplace that is free of harassment and provides a safe working condition for employees. Delegation, which is management giving tasks to lower employees also uses the four functions of management. Today Apple is the leader in globalization, technology, innovation, diversity, and ethics because those factors affect the functions of management.
Globalization
Apple receives its products from Foxconn, which is in China and is the 5th largest company worldwide. The main goal of Apple is to provide the best product technology to its consumers globally. Some Apple products include smart phones, desktop computers, notebooks, monitors, iPods, and the ever so popular iPads (Schnell & Wigger, 2011). Management must constantly be looking at what...

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