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Internal Factors

In: Business and Management

Submitted By nansita79
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Making money is not that hard, it’s continuing to make money that is challenging. In an ever changing world full of competition and alternatives, substitutions, and imitators; no company is guaranteed an everlasting pot of gold. The world is full of competition and companies must keep up with the Joneses if they want to keep a profitable bottom line. To be profitable and successful the four functions of management need to have continuous improvement. The four functions of management are planning, organizing, leading and controlling. By analyzing how all four functions of management in the Coca-Cola Company one will be able to explain how each is affected by the following external and internal factors globalization, technology, innovation, diversity, and ethics. Coca-Cola is a very well known label all over the world. Even so, however, the company seems to always be marketing their name somewhere new. This means that the planning function of this company is globalized and very innovative. It can be purchased all over the world. The planning is also effected by diversity. It is evident in the different beverage products they produce, in example juices, vitamin water, sports drinks, and plenty of other drinks other than just soft drinks. They use innovative methods in their marketing, for example their online music service in the UK. And, even though it shut down, their experimentation shows innovation. The planning function shows ethical values in its marketing. Coca-Cola’s marketing is always aiming at social awareness to happiness. It encourages a united America during its super bowl commercials…have a coke and feel joy.
Organizing is assembling and coordinating the human, financial, physical, informational, and other resources needed to achieve goals; specifying job responsibilities, grouping jobs into work units, marshalling and allocating

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