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Internal Risk Assessment

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I. Introduction
In business the importance of knowing the key capabilities will help a company to succeed in the aspects of their products and the sustainability of customer relationships is relevant to the future.

II. Home Depot – Home Depot Inc. was formed by Bernie Marcus and Arthur Blank in 1978 was a public company by 1981 and became listed on the NASDAQ stock exchange. This is the world largest retailer of building materials, home improvement, and lawn and garden products. The company’s headquarters is currently located in Atlanta, GA. As of 2010 the company has attained 317,000 employees (Datamonitor 360).

III. Strengths and Weaknesses
1. Marketing- Home Depot currently is the largest home improvement retailer in the U.S., Canada, Mexico, and China. The company does have a competitive advantage over similar industries by using advertisements on their products, and commercials. Home Depot ranks 127th on the Forbes global list of the 2000 largest companies and Customers have found that Home Depot has strength for private brands and shows that their products quality are superior over the competitor. (Marketing Teacher).

2. Marketing weaknesses- In 2009, Home Depot had negative store sales that decreased down to 8.7 percent that which was in comparison to the small decrease of 6.7 percent in 2008. The company lost sales because of the decline in the economy, the operational productivity, and the reduction of construction and home improvement projects. Home Depot unfortunately had a bad batch of product recalls, which caused a decrease in their quality levels and caused a bad reputation among consumers and their brand image. (Marketing Teacher).

3. Human Resources- Home Depot’s hiring strategy is to hire the best and taking pride in offering training courses, leadership programs, mentoring programs, promotion opportunities, and tuition

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