...Relations Program for OVAL International Business Contest for Students I. Situation OVAL International Business Contest for Students is a competition of creative business ideas for university students from China, Japan and Korea. Once a year, the committees of the three countries take turns to hold the Contest in Beijing, Tokyo and Seoul. During the seven-day contest, participants join in intercultural communication, develop a comprehensive understanding of different cultures and adopt an international outlook while writing a complete business plan of a designated subject. The Contest’s participants mainly come from top universities such as Peking University, Tsinghua University, Renmin University of China, Beijing Normal University, University of International Business and Economics, Beijing Foreign Studies University in China, University of Tokyo, Waseda University, Keio University in Japan and Seoul National University, Korea University, Yonsei University in Korea. Only 30 participants from each country can take part in the final contest after the selection organized by the three committees respectively. As a university famous for business studies, University of International Business and Economics has been a major source of participants for the Contest. According to statistics provided by Program Manager of 11th OVAL China Committee, 636 participants applied for the Contest in 2011 among which 195 participants were from University of International Business and Economics accounting...
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...The impacts of E-commence on international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing ................................
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...your organization and analysis of industry trends my team and has put together recommendations that will align with your business strategy. With the re-launch of the website, Brightcove has established itself as a leader in the future of Internet TV. Doing so has attracted significant investors who have financially backed the firm in its development of a multisided media distribution business. With fast paced industry and increasing competition the executive team is faced with the task of deciding where these funds should be allocated in order to provide the greatest return and maintain Brightcove’s leadership in the industry. Our recommendation is to split funds among the three projects: completing the full-service platform, building the media network, and expanding internationally. Please review the details of the analysis in our report below. Feel free to contact me if you have any questions or concerns. Regards, Sr. Consultant TechWave Consulting Background Information Brightcove was founded in 2004 by Jeremy Allaire and focused on building a full-featured Web-based software platform for video publishers of all levels. Jeremy Allaire has a full resume demonstrating his experience and success as and entrepreneur and a technologist. His desire was to mature Brightcove’s services and technology so that it served a multisided media distributor catering to, content owners, advertisers, affiliate distributors, and consumers. The re-launch of the Brightcove...
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...Sourav Adhikari MBA 2015 | Fenway | Hult International Business School Sourav Adhikari MBA 2015 | Fenway | Hult International Business School Abstract This paper reveals the different strategies the owners of small and medium scale industries use to increase the revenue and build and maintain relationships with consumers. The paper refers to the lessons learned from the Class lectures, guest lectures and the case studies. Abstract This paper reveals the different strategies the owners of small and medium scale industries use to increase the revenue and build and maintain relationships with consumers. The paper refers to the lessons learned from the Class lectures, guest lectures and the case studies. Reflection paper International Marketing | Professor Steven Hurley Reflection paper International Marketing | Professor Steven Hurley In the media driven world of today, small businesses have to understand Facebook, Twitter, and the strategies to use social media position their business for the right market segment. However, many small and medium businesses do not have a strategy for marketing using social media. Hence the question that came to my mind was “How does the small and medium businesses use social media to position themselves to maximize revenues?” Figure 1 Figure 1 Source: Int'l Mktg_1_Overview_2015-110314.ppt presented by Prof. Hurley Source: Int'l Mktg_1_Overview_2015-110314.ppt presented by Prof. Hurley The purpose of this reflection paper is to...
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...MediaVest Group (SMG) in Manila as Media Director for the Samsung Account, reporting into Joanna C. Mojica, CEO of Starcom MediaVest Group Philippines. He comes from Mediacom Interaction which is the digital advertising arm of P&G, Bayer, BK/Red Ribbon and Revlon. Salazar previously worked in SMG from 2001-2003 handling Gokongwei-URC accounts. Salazar will be tasked with business growth for the Samsung brand, to increase digital spend and to leverage on best practices done by the agency’s regional offices in other markets. “With Oliver's strategic media planning/buying expertise on Digital grounded by his above-the-line know-how, we are confident that he will continue to push the Samsung account towards an innovative and integrated approach to the entire marketing mix,” said Mojica. Salazar has worked with media agencies in the Philippines, Cambodia, and Vietnam over the course of his 15-year media experience. In the last 2 years, he built and helmed Mediacom Interaction, the digital advertising group that handles P&G, Bayer, JFC, and Revlon in the Philippines. "I thought I would be having a hard time feeling my way through the first few days, but upon seeing the familiar faces, it feels like I didn't leave at all. I am looking forward to the exciting times ahead, as Starcom MediaVest Group gears up for even greater and bigger things. It feels good to be back," said Salazar. Source: Starcom MediaVest Group The Role of a Business Manager Greg Glebe is the founder...
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...organizations. Everyone knows Disney! It is everywhere in our lives, from TV, radio and movies, to parks, clothing, accessories and toys. Owning diverse media markets, Disney has build a tradition of culture and niche by efficiently managing its markets and products, allocating them among different cultures, age groups and preferences. A Little Bit of History Walter Elias Disney founded the Walt Disney Company in 1923 as a dream to create a movie studio, which hosted short film comedies. Few years later, in 1928, the presentation of the company iconic character, Mickey Mouse, was a reality at the Colony Theater in New York. Immediately after this, Walt Disney won his first Academy Award and continued this trend for more than the following decade. His first business product consolidation started when a man offered the company $300.00 to earn the right to apply figures of Mickey Mouse to paper towels for school children. During the 1940s most of their main films were created, including Pinocchio, Snow White, Dumbo and others. In 1955, the first Disneyland park opened its doors to the public in California. Over the following decades the World Disney Company started growing until what we know today, an international powerhouse and media entertainment corporation. The company has four major business ventures: consumer products, media networks, studio entertainment and parks and resorts, which will be discussed in the next sections of this report. Today the company...
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...“Creativity continues to be the essence of Disney, even as our businesses expand across borders and media platforms, it is the foundation for almost everything we do, the source of our strength and our success, and the fuel that will power us into the future” - Robert Iger, President and CEO - When we hear the word Disney, what is the first think that comes up in our minds? Most people think about Disney and relate it to magical, exciting and large attractions parks and hotels, and the famous Mickey Mouse. However, they missed to see how big and influential this organization really is. Walt Disney Company is one of the World largest communications organizations. Everyone knows Disney! It is everywhere in our lives, from TV, radio and movies, to parks, clothing, accessories and toys. Owning diverse media markets, Disney has build a tradition of culture and niche by efficiently managing its markets and products, allocating them among different cultures, age groups and preferences. In this report I will be analyzing some of the major managerial decisions within the Company, its influences over the market and the way it has established across the years in our culture. We are now about to discover all the financial numbers, facts, operational activities and responsibilities of the Walt Disney Company, the “Happiest Celebration in World.” Let the Magic of Disney to begin… A Little Bit of History Walter Elias Disney founded the Walt Disney Company...
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...score of 92 (minimum 19 listening, 21 speaking, 19 writing and 20 reading) PTE (Pearson): 62 (minimum 55 in all components) Test dates should be within two years of the course start date. 2. ST ANDREWS 圣安Scotland MLitt International Business MLitt Marketing MSc Economics MLitt English Studies MSc Finance MLitt Finance and Management MLitt Human Resource Management MLitt International Business and Strategy MLitt Management MSc Management and Information Technology MSc Computing and Information Technology MSc Information Technology MLitt TESOL with Distance Learning 2:1 (UK), 2:2 or B+ (Europe), 3.6 GPA (USA), 85% (China), 70% (India) IELTS 7.0 with minimum 6.0 in writing or TOEFL 600PBT/100IBT £17,500 NO GMAT Requirement, 2+2 students’ IETLS may can be waived. 3. Bath 巴斯 England The School of Management: No 1 for Accounting and Finance in UK No. 1 for Student Satisfaction in Business Study in UK No 1 for Graduate Jobs in Business No 2 and No 11 in UK and World Ranking in MBA study Management: 44 (0) 1225 386742 MSc in Management MSc in Human Resource Management and Consulting MSc in Sustainability and Management MSc in International Management MSc in Advanced...
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...International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 Online available at www.indianresearchjournals.com EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL: AN EMPIRICAL STUDY ABU BASHAR*; IRSHAD AHMAD**; MOHAMMAD WASIQ*** * Assistant Professor, Brown Hills College of Engineering & Technology, Faridabad ** Assistant Professor, Brown Hills College of Engineering & Technology, Faridabad *** Lecturer, Al-Falah School of engineering & Technology _____________________________________________________________________________________ ABSTRACT In an era where technology prevails, entrepreneurs as well as marketers see the need to keep up with the fast pace of change or risk being outdated. Gone are the days when a pure-bricks business model will thrive well in current market scenario. It is practically impossible to design a marketing strategy without considering social networks. Social media had become really important gradient in today’s marketing mix in general and in promotion mix in particular. Adapting some form of marketing online through social media is a key node for all businesses, especially in an industry where trends constantly change such as fashion and handicrafts. The paper carries out empirical research to understand the effectiveness of social media as a marketing tool and an effort has been made to analyze the extent social media helps consumers in buying decision making. In addition strategies...
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...background analysis of the Macedon Ranges and how it interacts with the market with main objectives for improving tourism. The foremost aim of this marketing campaign is to create greater international awareness of the Macedon Ranges to the desired customers. A problem that the Macedon Ranges face is the lack of visitors with a declined statistic in 2010 compared to the previous five year time line. To overcome this problem, a marketing campaign solution is too broad out there advertisement techniques, by using social media sites, such as Facebook and YouTube, which has been believed to be a key source for tourist attraction. It also has the added benefits of being a cheap and efficient method to reach the target audience. With the growing number of travelling youths that are active on social media platforms such Facebook, Twitter and YouTube, the ability to advertise on these sites will increase the diversity of tourists especially from within Australia, Europe and the United States. In efforts to increase tourism population, after implementing the marketing strategy to step into the social media scene, it has been concluded since 2012 that the low visibility status which the Macedon Ranges faced has disappeared and tourism is at a high once again. It is recommended to continue with the social media promotions, due it being a major part of everyone’s everyday life and it is to connect to the client base that the Macedon Ranges targets. The Macedon Ranges is a tourism region...
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...International Communications Proposal Social Media Communication Behaviors in China In January 2011, Fast Company published an article that focused on the social media revolution in China. It depicts the Chinese social networks currently exploding in the country, which rival competitors like Facebook and Twitter, both illegal in China. The newer upstarts are causing a surge among the young generation, by facilitating communication and open expression previously thought to be extinct in the Communist country. But the most astonishing information is statistics found by Netpop Research in San Francisco pertaining to Chinese online behaviors. “Chinese Internet users are twice as conversational as American users; in other words, they’re twice as likely to post to online forums, chat in chat rooms, or publish blogs (Rabkin).” This research paper will attempt to share insight into China’s 420 million Internet users (Crampton) and their communication behaviors compared to Americans through the discussion of social media. This information is relevant on the international level as China, or the People’s Republic of China, is home to over 1.339 billion people. It is the world’s second-largest country by land area. They are the world’s largest exporter and second-largest exporter of goods. And as of 2011, it ranks second only to the United States by both nominal GDP and purchasing power parity (China). China is a true competitor in the world market and understanding the communication...
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...innovations to make entertainment experiences more memorable, and international expansion. Walt Disney Companies acquired Pixar and Marvel to enhance the resources and capabilities of its core animation business with the addition of new animation skills and characters. The acquisition of UTV in 2011 was executed for international expansion efforts into India and Russia. Disney’s corporate strategy also allocates substantial capital to its core theme parks and resorts business to sustain its advantage in the industry. Disney has started to integrate its highest grossing movies into its theme parks such as Pirates of The Caribbean and Cars 2 in attempt to capture synergies existing between its business units. 3.) My assessment of the competitive strengths of Walt Disney’s different business unit is that they have a strong competitive advantage of other companies in the same market. Disney’s strengths consist of: strong product portfolio, brand reputation, Competency in acquisitions, and diversified business. Disney’s ability to acquire technologically advanced companies and companies that complement Disney’s weakness in each individual unit and industry. Also the ability to integrate the different business units is a key strength for Disney. The Studio Entertainment unit shares major Motion Picture characters with the Consumer Products unit to sell products to fans of those pictures, as well as to the Interactive Media to promote and sell video games surrounding the plots and themes...
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...Truck Max E-Business Marketing Plan Serena S. Joyner MBA- IT Management E-Business QRT2 Task 1 November 1, 2012 E-business is relativity new and refers how companies do business on the internet. PC Magazine defines Electronic Business as “Doing Business online. The term is often used synonymously with e-commerce but e-business is more of an umbrella term for having a presence on the Web.” (2012) In our ever changing world where a companies’ online presence is equally important as the sign on the front door, it only makes sense for a business to spend time and money on their online business. A1. Viability of Product or Service Truck Max is a family business that was established in 1989 by two brothers in Miami, Florida. Truck Max sells, rents and services a wide variety of Commercial Trucks. Truck Max began as a simple repair business for local tow truck drivers and expanded into the business it is today. Truck Max began to sell used trucks in 1996 once they had trucks that were repaired but the owners were unable to pay. By the year 2000, they began to carry the new lines of the most popular trucks and they are currently an authorized dealer for Isuzu Commercial Trucks, GMC Trucks, Hino Trucks, Mitsubishi Fuso and Volvo Trucks. Most recently they were added to the distribution network of Dynamic Towing and Equipment Manufacturing which will expand the inventory they carry...
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...------------------------------------------------- Digital and social media marketing STRATEGIES at sandal resorts international Submitted by: Isaiah Shavaun Hippolyte Submitted to: Mr. Ian Embury Date: 16 March 2016 B.A. (Hons) International Hospitality Business Management University of Derby Online Digital and Social Media Marketing Word count: 2000 Submitted by: Isaiah Shavaun Hippolyte Submitted to: Mr. Ian Embury Date: 16 March 2016 B.A. (Hons) International Hospitality Business Management University of Derby Online Digital and Social Media Marketing Word count: 2000 Table of Contents Executive Summary 2 Introduction 3 Findings 4 Digital marketing strategies and their potential strengths 4 Challenges associated with Digital Marketing 6 Sandals digital marketing initiatives 6 Sandals social media marketing initiatives 9 Conclusion 10 Recommendations 10 References 11 Executive Summary The Sandals presence on various digital and social media platforms is relatively remarkable with 771 870 likes on Facebook, 304 000 followers on twitter, 167 000 on Instagram and 9 000 on Pinterest. An impressive 99.4 % of their social media referral traffic stems from Facebook (Hutchinson 2015). This report aims to review those digital and social media marketing strategies undertaken by Sandals Resorts International. To deliver on this aim, the following objectives will be employed (1) the digital and social media marketing initiatives will be explored. This information...
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...2A1. E-Commerce Solutions John’s new online business, Recycledgolfballs.com, will need to include online payment options. Building an online business requires multiple payment options to help your local customer, to the international buyer paying with multiple different currencies. Recycledgolfballs.com now takes credit cards, PayPal, e-checks, and is now offering gift cards. John’s new payment options come with securing and making your customer feel safe. With the addition of new payment options John will also feature one of the most essential e-commerce tools, the shopping cart. Credit card selections for an online business are essential to make shopping convenient, and allowing for stress-free transactions for every customers. Taking credit cards require you to obtain an account and to set up your gateway and payment processor. The gateway and the payment processor are the security and the financial protection for John’s new business. Credit card payments allow for a diverse customer base and help attract customers looking for a secure transaction. Address verification (AVS) is used when an order is received, the street address that’s on file with the credit card company is matched to the billing address the customer gives you with an order. The final safekeeping method is card code verification (CCV). Customers must enter both a credit card number and a special three-digit code (the number is on the back of the card). Security is of the utmost importance, so avoiding...
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