Question 1: Your Company has developed a new product that has universal appeal across countries and cultures. In fact, it is expected to achieve high penetration rates in all the countries where it is introduced, regardless of the average income of the local populace. Considering the costs of the product launch, the management team has decided to initially introduce the product only in countries that have a sizeable population base. You are required to prepare a preliminary report with the top ten countries in terms of population size. A member of management has indicated that a resource called the "World Population Data Sheet" may be useful for the report. Since growth opportunities are another major concern, the average population growth rates should be listed also for management’s consideration.

Anwers:
The world population is the sum total of all living humans on Earth. As of today, it is estimated to number 7.022 billion by the United States Census Bureau (USCB). The USCB estimates that the world population exceeded 7 billion on March 12, 2012. According to a separate estimate by the United Nations Population Fund, it reached this milestone on October 31, 2011.
Population by region
As been show in the table 1.1, Six of Earth's seven continents are permanently inhabited on a large scale. Asia is the most populous continent, with its 4.2 billion inhabitants accounting for over 60% of the world population. The world's two most-populated countries alone, China and India, constitute about 37% of the world's population. Africa is the second-most-populated continent, with around 1 billion people, or 15% of the world's population. Europe's 733 million people make up 11% of the world's population, while the Latin American and Caribbean regions are home to around 600 million (9%). Northern America, primarily consisting of the United States and Canada, has a