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International Satellite Imaging - "Everyone Does It"

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Submitted By jimmyb1982
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“Everyone Does It”

Current Situation

ISI submitting bid proposal to client for $50 million satellite photography project to a Japanese government contractor. ISI’s camera subcontractor has problems with thermal stabilizer for the camera. ISI VP expects delays of 1–1.5 years for satellite launch date. ISI President recommends holding to original launch date because delayed launches are a standard industry expectation and their competitors will all hold to the original launch date.

SWOT Analysis Begins: * Corporate Governance * President of ISI – Fred Ballard * Vice President of Marketing and Sales – Jim Willis

* External Environment – Opportunities and Threats * Satellite imaging industry controlled by USA, France, Russia, Japan. * ISI is competitive leader of other 2 American imaging companies. * Tasked to develop satellite camera able to photograph the earth up to 1m detail. * In industry, delays are expected and standard. * All companies forecasted similar dates, but have no working satellite camera. * Revised launch dates caused negotiation termination for competitors.

* Internal Environment – Strengths and Weaknesses * Unable to successfully launch a satellite with camera capabilities required. * Instructed to use published date as ready-date to Japanese clients * Announcing delay times may interrupt or end negotiations. * Discovery of dishonesty/holding information will result in end of negotiations. * Japanese engineers come to observe progress and readiness of the satellite and camera.

* Analysis of Strategic Factors * ISI is the best-positioned and most qualified candidate. * ISI appears to be the closest to completion, but has a new delay. * President Ballard wants to be awarded the Japanese contract, even if that means strategic lying or withholding information to the Japanese contractor and it’s engineers.

Recommendation Begins * Alternatives and Recommendation * Natural Law – Treat others the way you would like to be treated. * Tell the Truth * Libertarian Law – Do not interfere with another’s rights and property. * Tell the Truth. Do not withhold information that will affect another’s property and right to employ the most qualifies candidate. * Utilitarian Approach – Greatest good over the greatest harm. * Tell the truth. allow the best-suited satellite camera contractor to win the contract. * Kant Theory – Categorical Imperative. * Tell the truth. If everyone always withheld information for every concern then no one would make proper decisions and people would only make poor decisions. * Justice Approach – Fairness. Treat equals equally, treat unequals unequally. * Withhold the information if possible without lying. ISI deserves the same chances and opportunities to not be disqualified because all similar companies regularly are late for deadlines and never tell.

* Recommended Strategy - Tell the truth. 4 out of 5 ethical tests say to tell the truth.

Implementation

Jim needs to inform Fred why the company is ethically required to notify the Japanese contractor. The risk of being disqualified for dishonesty is greater than the risk of delayed negotiations by telling the truth.

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