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知识产权保护产生的动因

1.吸引外商投资,引进国外先进技术。有效且完整的知识产权保护制度不

仅可以保护国内企业知识产权,推动国内自主创新,还可以吸引企业跨国投资和

技术转让,
2.激励社会创造和发明,促进先进技术和先进文化的传播,而且有效促使

发明创造转变成社会财富。知识产权作为市场经济的产物,能够促进市场经济的

发展,对知识产权的保护对经济结构的调整也起了重要的作用。

减少国际贸易摩擦。

知识产权保护对经济增长和
国际贸易的一般影响分析
第一节知识产权保护对经济增长的影响
"知识产权保护制度与
经济增长的关系可用图4一1表示:
[pic]如果没有对知识产权的保护,势必造成重复研究和开发,浪费
大量的资源,而且低水平的重复对科技的发展也将造成障碍"知识产权保护制度
为知识资产的生产者提供了在一定期限内的独占权,禁止他人未经许可的使用,
使知识产权所有者可以通过自己实施,有偿许可他人实施,或以知识资产作价入
股的方式收回其生产成本并取得一定利润"将创造者个人的努力与其获得经济上
的报酬紧密结合起来,激发了创造者的积极性"
[pic]国家知识产权保护程度的变化会导致进口的变化"专利保护的加强一方面会
导致贸易紧缩,因为受保护公司拥有了更强大的市场影响力;另一方面,由于产
品需求更大,所以这些公司会增加国际贸易量,知识产权保护的最终影响就取决
于这二者力量平衡的结果"
在知识产权保护程度比较低的时候内部化优势使对外
直接投资成为合理的选择;而当保护程度超过一定水平使用许可协议就会变得更
加有利可图"
知识产权保护制度对国际贸易和投资的影响还带来另一个结果,即强知识产
权于促进营销网络的区域化和国际化,
,这对实现规模经济是非常关键的
因此,知识产权保护
制度可以对供销链实行有效的监控,使创新者和分销者都有动力投资于营销!服
务和质量保证工作"
第二节知识产权保护对国际贸易的影响
(一)\优异的知识产权保护有助于发展对外贸易
没有良好的知识产权保护环
境,引进技术得不到有效的保护,将使技术引进停止"同样,没有知识产权的有
效保护,许多贸易活动将被扭曲和阻碍,这将迫使投资活动被转移到知识产权保
护环境较优的地方
知识产权制度是进行正常的贸易活动的基础性保障制度"但是否是一国知识产权
(二)强化知识产权保护会影响各国的贸易条件

知识产权保护与出口贸易的关系

首先,知识产权保护与出口贸易密不可分。
是经济社会发展到一定阶段的产物。
经济全球化的加快,各国

科技不断进步,
商品和服务的知识和技术含

量日益增加,技术贸易在国际贸易中的地位也日益显著。
侵权商品娼獗,加上发达国家凭借自身科技优势,抬髙了知识产权产品的价格,

获取高额利润,国际市场利益分配格局逐渐发生变化
其次,知识产权保护渗透到贸易政策中
最后,知识产权保护不力或成为一国出口贸易的障碍。
对出口贸易量的影响
现假定A国厂商甲有其产品的专利权,向B国出口该产品,并在不同的市场
条件下实行价格歧视,B国厂商具有较强的模仿复制能力"当A国的知识产权保
护加强时,它的产品将具有更强的市场竞争力,因此A国产品的供给价格弹性下
降,有利于厂商甲在适当减少出口量的情况下提高自己的产品价格,获得更大
利润,如图3.1"
[pic]出口量减少示意图
该产品的进口国B国的厂商乙由于专利保护的加强而降低
或丧失其仿制产品的能力,产量减少甚至变为零,这提高了B国市场对厂商甲的
产品需求,使厂商甲在B国所拥有的市场规模将扩大,出口量将上升"此外,由
于B国知识产权保护加强,厂商甲自身用于保护产品知识产权的费用将减少,由D
此使该产品的成本下降,将促进厂商甲对B国的出口,如图3.2"
[pic]出口量增加示意图
以上两个相反方面的力量相互作用,最终决定出口量到底上升还是下降"
当然,出口商不能不考虑进口国的进口状况而纯粹因知识产权保护的加强
决定增加或减少其产品的出口,其出口决策还要受到其它外界因素的影响"例
如,尽管一国提高了其专利保护的强度,但出口商出于利润最大化的考虑,可
能视其面临关税的高低而选择增加或减少其出口量"同样的道理,如果进口国
规定了进口配额,那么知识产权保护的提高将不可能带来更多的贸易"

知识产权保护实际上就是赋予其所有人或权利人对该知识产权的专有性和

垄断性,权利人对其享有占有、使用、收益和处分的权力,获得垄断利润。
图3-1知识产权保护的市场垄断效应

P:价格、Q:需求、MR:边际收益、MC:边际成本

[pic][pic]图3-2知识产权保护的市场扩张效应

S:知识产权产品出口商供给曲线、Si:知识产权产品出口商与进口国国内的模仿者供

给曲线、D:无知识产权保护下知识产权产品的出口市场需求曲线

此外,加强知识产权影响技术许可等对外投资方式,从而影响出口贸易量。

权利人的专利技术得到了保护,通过贸易可获得收益,这样便改变了企业对外投

资的方式,有利于扩大出口贸易的规模。
3.2.2对出口贸易利益的调节

虽然知识产权保护在短期内给发展中国家出口带来不利影响,但从长期来

看,知识产权保护仍是有利于发展中国家出口贸易的扩大,这是因为加强知识产

权保护对企业创新和研发的剌激作用需要经过长期积累和发展才能显现出来。
[pic]大部分专利仍然掌握在上述几个发达国家,其中日本和美国
分别拥有世界28%和21%的专利权"在这种情况下,发达国家为了维护自身利
益,领导制定知识产权协议的法律条文,并在全球范围内凭借贸易大国的实力,
推行知识产权的充分有效保护制度,从而使其在对外贸易中占有更大优势,获
得更丰厚的利益"

对出口贸易结构的影响

首先,我国出口贸易中劳动密集型产品比重过高,加强知识产权保护,保护

了研发者的利益,企业不用担心创新成果被仿制而增强了研发的积极性和主动

性,有助于推动我国出口贸易结构由劳动、资源密集型向技术密集型升级。其次,

加强知识产权保护优化我国出口商品结构,最突出的表现就是我国高新技术产品

出口贸易的扩大。
,知识产权保护制度作
为一项非贸易性政策,其对于高技术产品出口的促
进作用是存在的,因此,强化知识产权保护水平整体
上有利于我国出口商品结构的升级。但技术要素、
外商直接投资、要素禀赋等因素在出口商品结构变
化过程中的作用也不可小视,只有充分结合我国的
产业政策、技术扶持政策、经济刺激政策,才能有效
促进我国出口商品结构的高级化,改变目前我国出
口贸易技术含量不高、商品贸易附加值低的状况。
但对于中、西部区域来说,知识产权保护政策的完善
短期并不能直接带来出口贸易结构的优化,反而可
能阻碍出口商品结构的升级,但只有通过知识产权
保护政策制造压力、恶化生存环境,迫使企业全面改
革提高自主创新能力,长期而言才能实现中、西部地
区的弯道超车,提高经济增长速度,改变出口贸易商
品结构。

3.2.3知识产权贸易成为国际贸易重要组成部分
随着知识经济的发展,知识产权已成为独立于商品贸易!服务贸易的贸易
随着经济的全球化,国际贸易日益增长,并且呈现多样化的发展趋势,其
中一个突出的特点是,货物贸易的技术含量与日俱增,服务贸易的技术要求越
来越高"据统计,近两年来,信息技术产品的国际贸易量增长势不可挡"据有
关研究资料,自从20世纪80年代以来,包含知识产权的出口增长已经超过了世
界出口总量的增长"在我国,高新技术产品出口更是突飞猛涨,己经成为我国
外贸出口的中坚力量,高新技术产品对外贸易对GDP的推动作用越来越明显"
3.3知识产权保护对我国出口贸易的影响表现
作为一个发展中国家,我国在经济实力和技术水平上与发达国家相比还仍
然存在相当大的差距,需要借鉴发达国家的先进技术来促进本国产业的发展,
减小本国产业发展中收到的阻碍"然而另一方面,我国知识产权保护意识不足,
经常出现商标被抢注和侵犯它国知识产权的情况,这又需要我国在一定程度上
加强本身的知识产权保护"

3.3知识产权保护对我国出口贸易的积极、消极影响

1.知识产权保护对我国出口的积极影响
首先,知识产权保护有助于我国出口竞争力的提高"加强知识产权保护,一方面可以避免我国拥有自主知识产权的出口产品在国际
市场上遭到侵犯,增强现有产品的竞争力"另一方面还有利于促进企业新的发
明创造,增强其科技创新能力,使更多资源被用于科技的研究开发以及实际应
用上来,从而有利于我国知识经济的形成,为我国进一步加强在国际市场上的
竞争力做好准备"大力发展具有自主知识产权的产品,在技术创新的基础上实现出口商品结
构转型,是应对国际经贸摩擦!提升我国国际竞争力!促进我国由贸易大国向
贸易强国转变的必由之路"

其次,吸引外国直接投资,引进先进技术"
知识产权在国际贸易中日益增加的重要性也表现在全球外国直接投资(FDI)
的增长上,因为知识产权在外国直接投资中占有越来越重要的份额"一方面,
外国直接投资中还有大量的知识产权贸易;另一方面,知识产权越来越成为跨
国公司向外扩张和占领国外市场的主要手段"
在未来的发展中,中国将充分发挥知识产权保护的作用,积极有效利用外
资,吸引国外的高新技术!先进的管理经验和高科技人才到中国来,以此来带
动整个经济更健康地发展"
第三,促进企业知识产权意识的提高"
加强知识产权的保护意识不仅要积极的维护自己的知识产权,正确
运用有关法律,回击他国知识产权的滥用,同时也要尊重他人的知识产权,
在积极引进发达国家的技术和装备的同时,我们需要进一步消化吸收!技
术创新,形成自主的技术和专利"这样既能节省时间和成本,又可能跨越某些
技术发展阶段,直接采用国际最新实用性技术,并最终促进我国出口贸易的健
康快速发展"

(1)有利于鼓励企业加大科研技术的创新,提升我国知识产权产品的出口

竞争力,对我国知识经济的建立和发展产生积极影响

一方面,加强知识产权保护可以维护我国拥有自主知识产权出口

企业的利益,提高高新技术产品的国际竞争力。另一方面,知识产权保护能够维

护市场的竞争权和垄断优势,为技术创新、利用和传播提供保障,实现创新成果

外部利益内部化,从而可以提高国内企业自主创新积极性和主动性,加大研发的

投入力度,推动了高新技术产业的发展,增强出口竞争力。

(2)有助于提高企业对知识产权产品的产权意识和在外贸中的维权意识

首先,企业增加了对外专利的申请量,并及时在国外注册,从而保护了知识

产权所有者在国际市场的利益。
其次,我国出口企业积极的应对各种知识产权侵权和诉讼,部分企业在海外

维权中获得了胜诉。
(3)有利于吸引外商直接投资,通过技术溢出效应的作用提升出口企业创

新水平

知识

产权保护水平越高,越能保障跨国公司的研发能够产生回报,从而吸引外商增加

对外投资。根据技术溢出效应,
提高国内出口企业的生产能力和产品的国际竞争力
激发国内企业的创新活动,提升其出

口产品的创新水平。
激发国内企业的创新活动,提升其出

口产品的创新水平。
知识产权保护对我国出口的消极影响
从社会角度,知识产权制度的建立使得对于知识的利用完全有赖于权利人
的许可,这就为知识的传播和运用设置了障碍,增加了知识利用的成本;同时
未得到充分利用的闲置的知识资源也造成了社会福利的损失"
知识产权的管理和具体执行也会产生成本,包括交易费用!伴生费用和实
施成本等"
从企业角度,随着知识产权保护的加强,生产的不规范将受到严峻挑战,
过去那种无程序!无约束的借用和模仿将不再可行"而我国获得知识产权的主
要方式是转让,知识产权保护水平的提升意味着知识产权拥有方更大的垄断权
力,这就使我国的出口产品生产陷入两难选择
知识产权壁垒经常与技术性壁垒相结合构成新的贸易壁垒"作为发展中国
家,我国的科学技术水平与发达国家尚存在很大差距,许多高科技产品的核心
技术!生产技术标准己被发达国家所垄断,国外大企业联盟对我国企业实施先
/放水养鱼0,然后再收税的手段将使我国高科技产业的发展步履维艰
另一方面,知识产权的穷竭原则也会成为知识产权壁垒的一种表现形式,
它涉及国际贸易中平行进口是否合法的问题"知识产权国内穷竭原则指按照知
识产权的地域性理论,一国授予的知识产权仅在一国法律管辖地域内有效,相
应的权利也仅在一国地域内适用穷竭原则"
随着我国经济的快速发展和知识产权保护力度的加大,针
对中国知识产权的世贸组织争端正在逼近,我国已经提前进入涉外知识产权纠
纷高发期"

(1)过度知识产权保护导致生产成本增加,削弱了出口竞争力

首先,知识产权的管理和具体执行包括申请、管理等程序都需要一定的成本

支出,
加重了企业的负担
其次,强化知识产权保护意味着权利人对知识产权拥有更大的垄断权和独占

权,提升了垄断地位和垄断价格
此外,国内企业被许可使用某项技术

和商标的使用权时,还可能附带限制条件,这些条件也对产品价格也会产生影响。

(2)在知识产权保护名义下的知识产权壁皇逐渐成为了新的贸易壁鱼

知识产权壁垄具有隐蔽性、报复性和限制竞争性的特征,
客观上限制了我国高新技术产业的发展,影响了我国高新技术产品的出口,压缩

了我国出口产品在世界市场的比重。
其中美国“特别301条款”和“337条款”最具有代表性。
加强知识产权保护,促进我国出口

贸易的对策与建议

5.2从政府的角度加强知识产权保护

5.2.1深入了解国际知识产权保护政策,积极完善国内知识产权法律

保护体系

除了立法方面,还需提高执法效率,加大对侵权的惩治力度。
我国从20世纪80年代开始逐步完善了知识产权立法工作,出台了《商标法》、

《著作权法》、《促进科技成果转化法》、《反不正当竞争法》、《知识产权海关保护

条例》、《关于实施专利权海关保护问题的若干规定》等相关法律。
5.2.2完善纠纷的解决机制

5. 2.3建立有效的预警机制

5. 2.4鼓励企业增加PCT的申请量

5. 3从企业的角度加强知识产权保护

5.3.1我国出口企业知识产权保护现状及存在的问题

1.出口企业自主创新不足,缺乏自主知识产权产品的核心技术。
2.国内除了海尔等极少数的企业以外,大部分企业未建立完善的知识产权

管理体系,企业内部没有设置专门的知识产权部门,没有专业人员负责知识产权

工作,影响企业开展专利申请工作。
3.出口企业观念落后,知识产权保护意识不高,突出表现为民族品牌屡次

在国外市场上被恶意抢注。
5. 3. 2原因分析

首先,研发投入不足,创新缺乏动力。
其次,出口企业知识产权管理意识薄弱和中介服务体系发展不足共同导致知

识产权经营管理滞后。
最后,出口企业产权意识和维权意识较低。根据
5.3. 3对策措施

1.原创研发在国际市场上更具有独占性,所以出口企业要增强自身的技术创

新的能力。加
2.建立专门知识产权管理部门,加强知识产权管理人才培养。国
3.在对外贸易中知识产权争端难以避免,作为出口企业还应提前做好其他

相关准备工作,比如产品出口之前就该注意知识产权的申请,保护自身知识产权

产品。

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