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Internet Business Credit Rating System

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Submitted By uppusara
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2015 年挑战杯中期论文






















小组成员:莫梦晴、宫灿、邱荣基、李皓、林启迪
1

互联网全网通行电商信用评级体系的研究与设计
摘要
20 世纪末,电子商务在我国兴起,得力于互联网的普及以及移动客户端的推广,
在短短 20 年内指数爆炸式地发展,逐渐与传统的线下交易模式相抗衡并有逐步取代的
趋势。然而,在电子商务高速发展的同时,它内在的问题也逐步浮出水面:信息不对
称、虚假交易、恶意评价……现下信用评级系统的缺陷已经成为阻碍电子商务发展的
主要瓶颈,电子商务的信用问题亟待解决。本文通过前期数据、文献、报道的分析,
指出现下电子商务信用评级体系中所存在的问题,提出解决方案,运用层次分析法确
立信用指标的权重建立新的第三方统一信用评级模型,并对技术、政策、运营收入等
方面进行了可行性分析,并通过线上问卷调查的结果分析确认其市场需求。
关键字:电子商务;信用评级;第三方;信用;数据

2

目录
第一章 引言 ................................................................................................................. 4
第二章 基础理论.......................................................................................................... 7
2.1 电子商务及其模式 .......................................................................................... 7
2.2 信用评级......................................................................................................... 7
第三章 现状分析.......................................................................................................... 9
3.1 中国本土现行电商信用评级体系概述——以淘宝、京东为例 ................... 9
3.2 中国本土现行电商信用评级体系的问题 ..................................................... 11
3.3 案例分析——以国外 buySAFE 与国内 BCP 中国商务信用平台为例 ......... 13
3.4 国家相关政策背景分析 ............................................................................... 14
第四章 研究意义........................................................................................................ 16
第五章 第三方信用评级系统的研究与设计方案 ..................................................... 17
5.1 第三方信用评级系统的目的 ........................................................................ 17
5.2 第三方信用评级系统的功能 ........................................................................ 17
5.3 第三方信用评级系统的基本框架................................................................. 18
5.4 层次分析法与第三方信用评级系统的信用评价指标权重 ......................... 18
第六章

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