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Internet marketing nowadays plays a big role in the advertising world.
My chosen company , Coca Cola , already used (and still uses) internet marketing a lot by
Developing online video’s you (for example) can see as advertisements on YouTube.
They also make use of the marketing mix.
Integration of the extended marketing mix (7 P’s) :
Product: Coca Cola thinks about who their drinks are aimed at, what it does and what it actually is.
Because their product(s) are mostly aimed at a somewhat younger demographic they choose to promote their product on the internet through online ads and videos a lot.

Price: Coca Cola uses skimming/creaming as pricing strategy.
They maintain a relatively high market price because Coca Cola was the first cola brand ever, which makes the company and their products unique.
Coca Cola could offer a discount to consumers who purchase products off the internet.

Place: Coca Cola makes use of intermediaries (businesses working in between Coca Cola and their retailers).
They can show this on the internet by (for example) creating images which show their ‘’production flow’’.

Promotion: Coca Cola uses the internet to promote their product.
When you want to watch a short film on YouTube you (almost) always get to see an advertisement first. Coca Cola makes use of this.
They also use the internet for other online advertising like side banners on websites.

People: Coca Cola instructs their employees to always be friendly and helpful to customers.
Whether it concerns helping customers through the phone or talking to their retailers/wholesaler.

Processes: Coca Cola customers/consumers do not have a lot of processes to go through in order to consume their product(s).
In fact, it may involve interacting with a waiter, but that’s it. They don’t need to fill in any forms and they do not have to wait long to receive their

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